Build a Better B2B Marketplace to Connect Buyers & Sellers
What is a B2B Marketplace?
Unlike traditional B2B eCommerce, a B2B marketplace brings together multiple sellers and buyers in a single platform, for example, eBay or Amazon.
Within a B2B online marketplace structure, there will usually be a marketplace operator who sells their own products as well as running the marketplace to encourage other sellers to advertise their own products, for a fee.
Buyers use marketplaces to fulfil a variety of purchasing needs with a single process that shows them a digital record of their previous purchases in a versatile framework.
For smaller sellers, a marketplace can create opportunities to reach new audiences that they would otherwise not be able to target.
Business Benefits of a Multi-Vendor B2B Marketplace
- ENRICH OFFERINGS
- IMPROVE CUSTOMER EXPERIENCE
- DIVERSIFY REVENUE
Change the Way You Do Business
Enrich your offerings by facilitating transactions between third-party sellers and their customers. Add vendors, products or services to efficiently grow your marketplace, all without investing in additional inventory, marketing, manufacturing or warehousing facilities.
Leverage the power of partnerships, open the door to new opportunities and create a marketplace that your buyers will want to visit and your sellers will want to be present on.
Create Your Own Ecosystem
Create a more attractive marketplace for your buyers by improving the customer experience and expanding your offerings. Become the first place your customers will want to visit and transform your value chain by bringing buyers and sellers together in a 24/7 ecosystem that meets their needs.
B2B e-marketplaces bring together vendors, providers and buyers to engage in commerce in a complete ecosystem that benefits all.
Enjoy New Revenue Streams
Rather than just making revenue when you make a sale, take advantage of a B2B marketplace by generating revenue even when your competitor makes a sale, through services and subscriptions.
When you simplify the buying and selling process, you open the doors to financial rewards.
Are B2B and B2C Marketplaces the Same?
If you’re wondering if B2B and B2C marketplaces are the same, the answer is no. B2B marketplaces are built for the needs of B2B eCommerce, whereas B2C marketplaces aren’t able to support the complexities of B2B sales. Business-focused marketplaces that can support B2B sales also offer:
Bulk ordering capabilities
Purchase order acceptance
Unique pricing with tiered or quantity discounts
Quote, RFP, and negotiation workflows
Personalization for pricing, products, and marketing
B2B-friendly payment types and terms
B2B eCommerce Marketplaces Create Value
B2B marketplaces suit everyone involved and can add value for everyone. Buyers are able to access a wider variety of products and services, sellers are able to be discovered by an audience that otherwise wouldn’t come across them, and marketplace operators can create more revenue through sellers enrolling and buyers making payments.
Marketing Leaders
Access markets in a marketplace that makes for one of the greatest disrupters to B2B eCommerce.
Directors of Digital
Nurture your core competencies and become a director of digital through complementary payment, credit, and logistics services.
Why Choose OroCommerce for Your B2B Marketplace?
Multi Organization Capabilities
Easily scale up without limits and accommodate new sellers without affecting the performance of your marketplace.
Built for B2B
Simplify complexities of B2B selling, configure and manage buyer and seller accounts and create a flexible platform to carry out B2B transactions.
Powerful Pricing Engine
To allow sellers to offer a quotation system, create a powerful pricing engine to allow for complex pricing rules.
Streamlined Negotiations Capabilities
As well as a powerful pricing engine, you can also take advantage of automated Bid to Quote to Order and Request for Proposal processes. In turn, this will automate tedious processes and speed up the sales cycle.
Multiple Payment Options
Allow for multiple payment options to open the door to more types of buyers, including support for credit, debit and finance.
Easy Integration
Integrate with multiple business systems with readily available APIs and allow for two-way instantaneous synchronisation between your B2B marketplace solution, ERP, CRM, WMS, or 3PL.
Flexible and Customizable
No two B2B marketplaces are the same, which is why OroCommerce is flexible and customisable to build and manage your marketplace. Our open-source software is completely customisable.
Why Choose OroCommerce for Your B2B Marketplace?
Multi Organization Capabilities
Multi Organization Capabilities
Easily scale up without limits and accommodate new sellers without affecting the performance of your marketplace.
Built for B2B
Built for B2B
Simplify complexities of B2B selling, configure and manage buyer and seller accounts and create a flexible platform to carry out B2B transactions.
Powerful Pricing Engine
Powerful Pricing Engine
To allow sellers to offer a quotation system, create a powerful pricing engine to allow for complex pricing rules.
Streamlined Negotiation Capabilities
Streamlined Negotiations Capabilities
As well as a powerful pricing engine, you can also take advantage of automated Bid to Quote to Order and Request for Proposal processes. In turn, this will automate tedious processes and speed up the sales cycle.
Multiple Payment Options
Multiple Payment Options
Allow for multiple payment options to open the door to more types of buyers, including support for credit, debit and finance.
Easy Integration
Easy Integration
Integrate with multiple business systems with readily available APIs and allow for two-way instantaneous synchronisation between your B2B marketplace solution, ERP, CRM, WMS, or 3PL.
Flexible and Customizable
Flexible and Customizable
No two B2B marketplaces are the same, which is why OroCommerce is flexible and customisable to build and manage your marketplace. Our open-source software is completely customisable.