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Ecosystem Where B2B Businesses Thrive

Oro builds customer-driven, powerful and connected open-source software for B2B digital transformation


Oro Recognized for B2B Digital Commerce Use Case for Second Consecutive Year


Built for Manufacturers, Distributors, and Wholesalers

OroCommerce, #1 Digital Commerce Platform for B2B Business


The Comprehensive Solution for Marketplaces of Any Complexity

OroCommerce Marketplace, Scalable Marketplace Management Platform for B2B Businesses


Grow Your Business Using the Most Flexible CRM

OroCommerce CRM, Best-in-Class Open-Source CRM with Robust Out-of-the-Box Features


Companies Worldwide
Rely on Oro Products


Total Active Installs


New Installs per Year


Countries Worldwide In Use

Recognition by Industry Experts

Oro Recognized for B2B Digital Commerce Use Case in the 2022 Gartner Critical Capabilities for Digital Commerce Platforms report.
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OroMarketplace Recognized in The Forrester New Wave™: Marketplace Development Platforms, Q4 2021 Report.
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OroCommerce Rated High by B2B Capabilities in IDC 2020 MarketScape Report for B2B Digital Commerce.
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The Most Flexible B2B eCommerce Platform

Whether you’re a new entrant or an established player, OroCommerce has everything you need to facilitate transactions between customers.  

  1. Create a future-proof digital presence

    Digitize online catalogs, enable online ordering, and offer flexible payment and shipping options.

  2. Be a truly customer-centric company

    Create an innovative customer experience with flexible, class-leading tools and an iterative approach.

  3. Connect with existing business systems

    Integrate with systems of your choice. Decouple front and back ends or integrate microservices components.

B2B Marketplace for Any Business Model

With OroCommerce Marketplace, there's less customization, faster iteration, and quicker time-to-market regardless of your marketplace business model.

  1. Integrated solution built for B2B needs

    Everything you need to create a selling environment in a scalable, modern, and secure marketplace platform.

  2. Operate any marketplace from one platform

    Build a B2C, B2B, multi-brand, goods, services, or bookings marketplace for any business or revenue model.

  3. Grow your enterprise marketplace capabilities

    Whether in manufacturing, distribution, procurement, or franchising, we bring the most complex marketplaces to life.

Multichannel CRM for B2B Businesses

Get closer to customers with OroCommerce CRM, the most flexible multichannel customer relationship management solution for B2B, B2C, or B2X businesses.

  1. Centralize customer data in one place

    Track customer activity at every turn, identifying optimal engagement to increase conversions.

  2. Gain a 360-degree customer view

    Manage your pipeline with lead, opportunity, and forecast management for full understanding of the customer journey.

  3. Flexible B2B features out-of-the-box

    Grow conversions with granular segmentation options, performance dashboards, and reporting features.

Digital Transformation
in Manufacturing and Distribution

What does it mean and how do Oro products help?


Accelerate Sales and
Expand to New Markets

Offer products to new markets, increase sales and average order value, and support omnichannel sales easily.

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Customer Experience

Provide your customers with the self-serve, personalized, content-rich experiences today’s buyers demand.

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Operational Efficiency

Automate routine processes and eliminate data silos with a centralized data hub and a powerful workflow engine.

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Ensure Digital
Agility and
Scale Faster

Get to market fast with flexible, customizable solutions that scale, connect, and support any business model.

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What Our Customers Are Saying

We have worked closely with Oro to develop a platform that gives our customers a modern and efficient purchasing experience. Oro is a good foundation to build out whatever we need on our eCommerce site. PetraCentral™ has the convenience of consumer ecommerce sites but is specially designed to suit the unique needs of our customers’ businesses.
Joshua Williams

Josh Williams

Director of Marketing, Petra

Oro stood out to us because, out of the box, it provided solutions we had fought hard to shoe-horn into our previous platform, Magento. The stability and reliability of that as the basis for was incredibly important to us.

Peter Noonan

(ex-)Marketing Manager, Saltworks

Compared to other platforms, OroCommerce was the one that met a high percentage of Testrut's requirements, both with the current version and with future releases.

Nora Winkler

Project Manager Testrut

OroCommerce has the most robust feature set for the B2B back-end and offers the best B2C customer experience on the front-end
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Sean McDonnell


It was essential to include the teams in this project and to support them in getting to grips with the platform so that they understood all the opportunities. We will also continue to call on them to develop it according to their needs and their feedback.
Loic Dolbeau photo

Loic Dolbeau

Digital Marketing Manager, France Air

I already knew Oro. It was a solution that I had spotted and that I wanted to recommend in the event of a project in the Group. In addition, the proximity of Oro and Synolia was a weighty argument in choosing the solution. A real guarantee of success for our project!
Yoann Roques photo

Yoann Roques

Director of Digital Transformation, BME France

Azelis is striving to be the digital benchmark in the specialty chemical and food ingredients industry, leveraging innovative digital solutions to better serve our customers and suppliers. We partnered with Oro and Smile to implement OroCommerce as the foundation of our customer experience portal, due to the flexibility of the platform to meet our industry requirements, the robust feature set and ability to integrate easily to our existing environment.
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Matt Nancekivell

Digital Solutions Director, Azelis

The robust functionality and highly customizable OroCommerce platform will be a great fit for our company’s B2B needs.
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Bruce Katz

CEO, Samuel Hubbard

We launched the platform during the crisis, which was not easy, but thanks to the partnership with OroCommerce, we were able to respond to health calls for tenders, very quickly, and we were able to deliver gel and masks has been a real plus for us.
Olivier Crepeau photo

Olivier Crepeau

Marketing Director, Cdiscount Pro

B2B eCommerce is one of Aldo's key strategies for success. We evaluated various solutions and agencies to help us successfully execute on our strategy and vision. After a careful evaluation, it was very clear to us that OroCommerce is the best B2B eCommerce solution.
Bernardo Wysokikamien photo

Bernardo Wysokikamien

Director, Aldo

Our website has become a resource for our sales team. The ability to view our website on multiple devices, and the ease with which we can update our products with custom integrations has made this an easy site to support, which has enabled us to focus on other aspects of managing our eCommerce business.
Kevin Creese photo

Kevin Creese

eCommerce Director, Wastequip

Our Partners Help
Transform Your Business

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Leadership Team

With over 50 years of combined eCommerce experience, the team that built the most widely-used eCommerce platform is now doing it again. Oro’s founding team consists of Co-Founders and Former Leaders of Magento.


Yoav Kutner

Founder & Chief Executive Officer

Yoav is a Founder and CEO of Oro, Inc. Prior to founding Oro, he was the CTO and Co-Founder of Magento, where he led product and technology development for all Magento offerings from inception until after its acquisition by eBay, Inc. in 2011. Yoav is a proven product visionary in the business application market.

Yoav received a Bachelor’s Degree in Computer Science from UCLA.

Yoav Kutner

Founder & Chief Executive Officer

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Dima Soroka

Founder & Chief Technology Officer

Dima Soroka is a Founder and CTO of Oro, Inc. Prior to joining Oro, Dima was the Lead Architect for Magento where he was responsible for planning and executing technical delivery for all Magento products. Dima has a depth of experience in building complex and highly scalable web applications, and commercial ecommerce applications.

Dima is a graduate of the National Technical University of Ukraine.

Dima Soroka

Founder & Chief Technology Officer

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Roy Rubin


Roy Rubin is the co-founder and former CEO of Magento. Launched in 2008, the open source Magento eCommerce platform has been enthusiastically embraced by developers and 250,000 merchants, transacting ~$26B annually. A technologist at heart, Roy’s vision and strategic acumen helped him build a thriving business and ecosystem around the platform. In August, 2011, Magento was acquired by eBay, Inc., where Roy became a vice president. He continued to lead the Magento business until his departure from eBay in May 2014.

Roy Rubin


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Michael Bessolov

Vice President of Engineering

Michael Bessolov is the VP of Engineering for Oro. With over 15 years of experience leading software development teams and building exceptional web products, he possesses expertise in designing and implementing world-class eCommerce technology solutions.

Prior to Oro, Michael was the Director of Technology at Magento and the Director of Magento Core Technology at eBay.

Michael Bessolov

Vice President of Engineering

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Daphna Professional Picture

Daphna Andrews

Sr. Director of Digital Transformation

With 20+ years of experience in business transformation projects for Fortune 100 companies, Daphna Andrews is responsible for creating long-term customer and partner relationships and empowering users to maximize the value of Oro products.

Trained at Berkeley, MIT, and Stanford, Daphna is known for her customer-first mindset, global perspective, and detail-oriented approach to enterprise transformation, process optimization, and technology monetization.

Daphna Andrews

Sr. Director of Digital Transformation

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Why Oro?

Let's get down to business. Oro outshines
the competition in three major ways.

Team of Experts Passionate about Digital

Oro’s core team consists of digital pros that built, launched, and maintained multiple highly successful business applications. We are passionate about solving complex business challenges with technology

Openness and Transparency

Open-source is both our strategy and philosophy. We believe that transparency is key to building robust tools and strong relationships. For our customers and partners, it means an open line of communication 24/7.

through Flexibility

All Oro products are designed for connectivity, scalability, and customizability. We know that efficient and futureproof solutions do not work in a silo and that is why flexibility is in the DNA of all our products.

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