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Ecosystem where B2B Businesses Thrive

Oro builds customer-driven, powerful and connected open-source software
for B2B digital transformation


Start your digital transformation with the only true B2B eCommerce platform.

  • Optimize how you do business with B2B customers by improving customer experience & operational efficiency.
  • Enable buyers with self-service ordering and digitize all buyer-seller interactions.
  • Increase your company’s visibility into untapped markets and new customers.
OroCommerce Rated High by B2B Capabilities in IDC 2020 MarketScape Report for B2B Digital Commerce
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OroCommerce Ranks First for the B2B Digital Commerce Use Case in Gartner® 2021 Magic Quadrant™ for Digital Commerce
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OroCommerce Earns the Most Innovative Product Award by Frost and Sullivan
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Take your digital channel to the next level with the flexible B2B-first marketplace management system.

  • Unite your industry’s ecosystem around your brand providing both buyers and sellers digitized self-service portals that streamline their operations.
  • Develop new revenue streams with additional marketplace services such as subscriptions, promotions, or tiered transactional fees.
  • Grow your product offering and support additional seller catalogs with an unlimited number of SKUs.


The most flexible multi-channel Customer Relationship Management solution gives a 360-degree view of your business and customers.

  • Manage your sales pipeline with leads, opportunities, and forecast management
  • Optimize marketing initiatives and campaigns for higher conversion rates
  • Track the customer journey and provide a superior customer experience


An open-source platform made for rapid application development of enterprise web applications.

  • Leverage built-in features and components to decrease overall development costs
  • Use our flexible and easy-to-use platform to develop any business application
  • Reap the benefits of our community with over 20,000 registered developers
  • Total Active Installs 400,000+ Total Active Installs
  • New Installs per Quarter 40,000+ New Installs per Quarter
  • Countries Worldwide In Use 100+ Countries Worldwide In Use

Companies all over the world use Oro products

The Proven Leadership Team

With over 50 years of combined eCommerce experience, the team that had built the most widely-used eCommerce platform are now doing it again.

DIMA SOROKA - Founder & Chief Technology Officer
Founder & Chief Technology Officer
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Michael Bessolov - Vice President of Engineering
Michael Bessolov
Vice President of Engineering
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YOAV KUTNER - Founder & Chief Executive Officer
Founder & Chief Executive Officer
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Motti Danino - Chief Operations Officer
Motti Danino
Chief Operations Officer
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Roy Rubin - Advisor
Roy Rubin
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