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A Complete B2B eCommerce Platform Built for Distributors, Wholesalers, and Manufacturers

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IDC Names OroCommerce a Leader in B2B Digital Commerce Applications for Midmarket Growth

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IDC MarketScape Names OroCommerce a Leader in B2B Digital Commerce Applications for Midmarket Growth
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Oro Recognized in the 2023 Gartner® Critical Capabilities for Digital Commerce Report

Discover the key capabilities that set OroCommerce apart in the B2B Digital Commerce Use Case category.

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Built For B2B: Explore OroCommerce Features

  • B2B
    eCommerce
  • Sales
    Enablement
  • Catalog
    Management
  • ERP
    Integrations
  • Personalization
    & Search
  • AI & Machine
    Learning
B2B
eCommerce

Built for B2B from the ground up. No faking it, no add-ons, no compromises required

One Platform

OroCommerce is the only single-license ecommerce platform that supports B2B, B2C, and B2B2X (including franchise and 1P/3P marketplace models) out of the box. including a modern front-end, CMS, AI, and search. Whether you’re using our SOC II compliant single-tenant SaaS or deploying OroCommerce on your own cloud or in your data center, OroCommerce’s CRM, ecommerce, and marketplace application is ready to go out of the box, without boxing you in.

Multi Site Buyer Portal

Centralize product data, account history, user management, payment methods, invoices, and order status in a single website that shows correct and complete information to authorized buyers and their representatives. OroCommerce is natively mobile-responsive, with key features like personalized search, layered navigation, quick order forms, and pre-built integrations with shipping and payment providers.

Powerful Workflows

OroCommerce’s workflow engine has a native visual workflow designer that enables sellers to manage order approvals, promotions, content, and products. With personalized workflows per customer, and robust roles and permissions, anything you need to automate can be automated. There’s a reason why Gartner claims “Oro’s workflow builder continues to be its strongest differentiator in this space.”

Pricing Engine

OroCommerce natively supports tiered pricing, customer-level pricebooks, advanced promotions tools, and logic for resolving overlapping prices for the same product. Using your ERP’s pricing? No sweat, OroCommerce supports pricing from a backoffice system with the click of a button. Minimum and maximum order sizes, units of measurement, and flexible kitting & bundling mean that you can always offer the right price at the right time to your customers.
Sales
Enablement

Enable your sales team to get from quote to cash, faster

Customer Relationship Management

Stay on top of your pipeline and current customers with OroCommerce's native CRM. Track Leads, Opportunities, Accounts, Contracts, Tasks, Emails, and more. Automate to-dos, processes, and onboarding as well as build dashboards and reports to track the numbers that matters most.

Configure Price Quote

OroCommerce natively supports complex product offerings like bundles and kits or physical goods and services. Collaborate with buyers in real time and accurately price large orders. Get rid of guessing in spreadsheets and do it right.

Native Salesforce Integration

Sales team already invested in Sales Cloud, but wants to add portals, quoting, and more marketing capabilities? Use our free & native Salesforce Sales Cloud integration and use the CRM you adopted to drive more sales and more customer interactions.

Request for Quote

OroCommerce is a communication hub that centralizes all types of quote requests- emails, web requests, phone calls, and more. Your buyers want to make sure they get the right products and the right quantities, delivered to the right place. With all your pricing and products in the same place as your sales team, OroCommerce makes it easy.
Catalog
Management

Take control of your product data with a hyper- flexible and scalable product data model

Multi-Brand

Deploy multiple branded sites on a single OroCommerce installation without a costly IT project. With complete control over the users, permissions, branding, content, customers, and catalogs you can consolidate multiple brands on a single platform. Share data to eliminate duplicate work or let each brand have total control over their data. Standardize theming and layout across a portfolio or let each storefront be unique. Mix headless storefronts with OroCommerce’s native themes. Does each brand have their own ERP? No sweat - OroCommerce supports you out of the box.

Global Freedom

Centralize a global organization on a single back-end that allows for local control of the experience and data when needed. OroCommerce supports unlimited languages, currencies, and websites with global shipping & payment integrations. Need to share most product data across regions, but some catalogs are country-specific? No problem. One country needs to operate with complete autonomy, while others need corporate or regional control? Also: no problem. OroCommerce is built by a global company, for global companies.

Efficient at Scale

Whether your catalog is a few SKUs, or a few million SKUs OroCommerce supports it. There are no restrictions on the number of categories, product variants, or product attributes. Our largest catalog in production is 8M SKUs, and growing, but if you need to go larger, OroCommerce can accommodate you. Got a lot of websites? Our largest customer has 1400 unique sites. OroCommerce is proven to support hundreds of millions of prices, with tens of thousands of orders/hour.

Flexible Data Model

OroCommerce is built for complexity. Our open and flexible product model means that we support simple, configurable, and bundle products out of the box with the ability to create unique types. Physical and digital products can be combined in a single order, and there are no limits to how products can be customized to deliver the right buying experience for your customers. OroCommerce is built API-first, so your products can be synced from PIMs and ERPs without making compromises.

PIM

OroCommerce has excellent quality of life tools to make product creation, enrichment, and management simple. Track product records completeness with an easy to use visual status bar, assign individual product fields to specific users for data entry, and automate product creation through custom workflows that mean your team can finally stop checking out spreadsheets from Sharepoint to get a supplier into the catalog. We’re also partners with industry leading PIMs like Akeneo, Sales Layer, and Salsify if you need to integrate with a third party solution.
ERP
Integrations

Our customers combine OroCommerce with a variety of leading ERPs

Epicor-logo

OroCommerce offers integration with Epicor Prophet 21, a popular ERP solution targeted specifically for wholesale distributors. OroCommerce takes Prophet 21 eCommerce capabilities to a whole new level and enables companies to have two best-of-breed systems, distribution management ERP and B2B eCommerce, in one bundle.
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Grow your business by seamlessly integrating OroCommerce with SAP B1. This integration offers the perfect combination of eCommerce and ERP solutions for medium-sized businesses. For larger companies using a full-scale SAP ERP, we offer the OroCommerce-SAP integration. More information can be found here
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Oracle

Netsuite streamlines inventory & supply chain management and offers a modern ERP for manufacturing and wholesale distribution. Dedicated integrations can be built using both Netsuite & OroCommerce’s robust APIs. For faster time to market, we recommend Patchworks, a leading iPaaS solution provider with a pre-built integration.
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Dynamics-365

Microsoft Dynamics leverages the power of Microsoft’s extensive cloud ecosystem to deliver supply chain, service order management, inventory, purchasing, and finance solutions to midmarket companies. Dedicated integrations can be built using Microsoft’s integration platform and OroCommerce’s robust APIs. For faster time to market, we recommend Patchworks, a leading iPaaS solution provider with a pre-built integration.
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Other ERPs

OroCommerce customers also leverage Infor Syteline, Infor M3, Microsoft Great Plains, MDS, Sage X3, and custom ERPs. Integrations available from Patchworks include Odoo, Linnworks, Cin7, and many others.
Personalization
& Search

OroCommerce's AI and segmentation tools create personalized digital experiences

Robust Segmentation Engine

OroCommerce has a powerful dynamic segmentation engine. Use buyer journey triggers including cart abandonment, browse behavior, and order placement combined with custom triggers to deliver the right experience and winning message where it’s most impactful. OroCommerce’s segments and customer groups can be used to personalize product pricing, promotions, and site experience to help you win and retain loyal customers..

Natural Language Search

OroCommerce offers an AI-powered vector search solution to deliver a natural language experience using powerful models to match user intent with product data (handling things like synonyms, misspellings, and even language translation on the fly with no managerial intervention needed). Use built-in advanced search tools like synonym management, redirects, and saved searches to get your buyers from query to product with no errors.

Customer Recommendations

Improve AOV by boosting product ranking in search results based on customer history or business need. Customer actions and product attributes can be weighted, and different formulas can be selected to achieve the desired personalization results. Cross-sell, up-sell, and suggest related products with a powerful rules engine configurable by business users - no developers needed.

No Code Visual Merchandising

Add custom content elements directly into specific search results pages to promote products and brands to targeted sets of customers. These elements include promotional banners, important announcements, or additional information that enhances the user experience. Replace the default search results for a given term with a curated collection of products, improving product discoverability, and increasing sales for targeted items.
AI & Machine
Learning

OroCommerce's AI powers B2B operations, delivering the gold standard in efficiency and experience

Product Recommendations

Do your customers know your entire catalog? OroCommerce’sbuilt-in machine-learning powered Product Suggestions as well as our leading edge integration with Google’s Vertex AI service uses AI to populate related products (people who bought this also bought this) in content widgets and blocks that can be added to multiple pages. The AI is trained on your real transactional and catalog data - not on generic consumer behavior. Your customers are unique to you - don’t accept someone else’s suggestions.

Vector Search Embeddings

OroCommerce offers an AI-powered vector search solution to deliver a natural language experience using powerful models to match user intent with product data (handling things like synonyms, misspellings, and even language translation on the fly with no managerial intervention needed). Use a private installation of Langchain or OpenAI to bring the power of AI into your customers’ search experience.

Generative AI Content Authoring

Save time and reduce costs by letting cutting-edge AI write product descriptions, emails, and landing page copy within OroCommerce. Effortlessly generate compelling and SEO-friendly content tailored to your specific needs, freeing up your team to focus on other critical tasks. Integrate with Google’s Vertex AI or with OpenAI and bring the power of large language models (LLMs) into your daily operations.

BETA: OroCommerce SmartOrders

Simplify order creation by automatically converting emailed PDFs and other documents into orders with SmartOrder. Leveraging AI, this drag-and-drop tool seamlessly transforms purchase orders into purchased items within your ERP or eCommerce system, eliminating manual data entry and reducing errors. SmartOrder also analyzes imported data, highlighting inconsistencies like incorrect pricing before order approval.

BETA: OroCommerce SmartAgent

This LLM-powered tool assists buyers by answering specific questions about their catalog (only products they have permission to see), and specific questions about their account (only orders and details they have permission to know). The SmartAgent can place a quote, a shopping list, or an order - all with intuitive, natural language commands. SmartAgent reduces friction and connects buyers with the information they need to make their own smart decisions.

Recognition by Industry Experts

Oro Recognized for B2B Digital Commerce Use Case in the 2023 Gartner Critical Capabilities for Digital Commerce Platforms report.
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OroCommerce Recognized in The Forrester New Wave™: Commerce Solutions For B2B, Q2 2024
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IDC MarketScape Names OroCommerce a Leader in B2B Digital Commerce Applications for Midmarket Growth.
Download the Report
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OroCommerce is an Enterprise-grade B2B eCommerce Platform

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Built with a comprehensive
set of features ready for any
B2B commerce model.

What Makes OroCommerce Different?

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Futureproof Your Business
with a B2B Online Store

Our B2B eCommerce solution provides you with a reliable platform that automates business today and effortlessly scales for the future.

Improve customer experiences by enabling online and mobile ordering, multiple payment options and terms. Improve your operational efficiency by digitizing your product catalogs. Optimize your IT infrastructure with a platform that supports headless commerce, traditional eCommerce, and any deployment model you use. Arm B2B buyers and your Sales, Marketing, IT, Support, and eCommerce teams with the tools that help them work more efficiently.

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Get eCommerce and CRM, all-in-one

Boost customer engagement and better serve business buyers with our built-in CRM. OroCRM helps you organize sales pipelines, segment customer base, and determine marketing and sales projections for your business across multiple channels.

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One Platform for B2B, B2C, and B2X

Address all B2B, B2C, and B2X (B2B2B, B2B2C, etc.) scenarios and business needs in a single platform. Support any business-to-business eCommerce model from Self-Service websites and Quote-to-Order portals to marketplace management with a scalable and flexible B2B eCommerce software.

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Open Source Community

Our open-source approach and vibrant community of developers and technology partners offer complete code transparency, greater product reliability, and tested security advantages both for the cloud and on-premise deployment. Our B2B open-source software ensures scalability and security.

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Keep eCommerce and ERP in Sync

Connect with any ERP system and fully digitize your supply chain. Coordinate your eCommerce store with your business operations and automate inventory management, order management, pricing calculations, and shipping logistics.

Capabilities that Set OroCommerce Apart from the Competition

  1. Open-source B2B eCommerce platform for midmarket and enterprise companies

    Digital B2B commerce is all about providing a consistent, relevant, and personalized buying experience. Whether your business is new to eCommerce or you need to upgrade your current B2B webstore, OroCommerce software is built for mid-market and enterprise B2B companies. Create and customize a self-service eCommerce website, customer portal, or wholesale portal using our flexible B2B commerce platform in the cloud or on-premise.

    Learn more about B2B eCommerce
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  2. B2B eCommerce features ready to go

    Selling to businesses is vastly different than selling to consumers. This means the eCommerce and marketplace features needed to support a B2B online buyer is vastly different as well. As a purpose-built eCommerce platform for B2B, OroCommerce offers out-of-the-box B2B features such as managing corporate accounts, displaying unique price books, showcasing buyer-specific catalogs, supporting Configure-Price-Quote (CPQ) processes and multiple purchasing roles, creating custom workflows, and many more B2B capabilities.

    View our B2B features
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  3. Lower your total cost of ownership (TCO)

    Our initial focus on B2B also makes OroCommerce a much leaner B2B commerce software compared to typical eCommerce platforms. This translates into a lower total cost of ownership for B2B companies. Because B2B eCommerce functionality is offered out-of-the-box, projects are simplified resulting in fewer development hours and faster completion timeframes. As a B2B company, you get a B2B-specific solution that lowers your total cost of ownership and offers a faster return on investment.

    Compare OroCommerce to other platforms
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  4. Extensibility for future growth

    It’s inevitable that your company will purchase new software, require new functionality, and implement new processes. This means selecting an extensible solution will be critical. OroCommerce offers robust API coverage, an expansive extensions store, and a customization-ready platform to ensure your B2B eCommerce platform grows with your business.

    View our extensions store
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Companies Digitally Transformed
with OroCommerce

Additional Customers
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Additional Customers

A Word From
Our Customers

More Customer Success Stories
Our website has become a resource for our sales team. The ability to view our website on multiple devices, and the ease with which we can update our products with custom integrations has made this an easy site to support, which has enabled us to focus on other aspects of managing our eCommerce business.
Read Success
Story
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Kevin Creese

eCommerce Director at Wastequip

Oro stood out to us because, out of the box, it provided solutions we had fought hard to shoe-horn into our previous platform, Magento. The stability and reliability of that as the basis for seasalt.com was incredibly important to us.
Read Success
Story
Peter Noonan

Peter Noonan

(ex-)Marketing Manager at Saltworks

We have worked closely with Oro to develop a platform that gives our customers a modern and efficient purchasing experience. Oro is a good foundation to build out whatever we need on our eCommerce site. PetraCentral™ has the convenience of consumer ecommerce sites but is specially designed to suit the unique needs of our customers’ businesses.
Read Success
Story
josh-williams-150x150

Josh Williams

Director of Marketing at Petra

Compared to other platforms, OroCommerce was the one that met a high percentage of Testrut's requirements, both with the current version and with future releases.
Read Success
Story
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Nora Winkler

Project Manager, Testrut

OroCommerce has the most robust feature set for the B2B back-end and offers the best B2C customer experience on the front-end.
Read Success
Story
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Sean McDonnell

CEO of TruPar

It was essential to include the teams in this project and to support them in getting to grips with the platform so that they understood all the opportunities. We will also continue to call on them to develop it according to their needs and their feedback.
Read Success
Story
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Loic Dolbeau

Digital Marketing Manager at FranceAir

We partnered with Oro and Smile to implement OroCommerce as the foundation of our customer experience portal, due to the flexibility of the platform to meet our industry requirements, the robust feature set and ability to integrate easily to our existing environment.
Read Success
Story
Matt Nancekivell

Matt Nancekivell

Digital Solutions Director at Azelis

The robust functionality and highly customizable OroCommerce platform will be a great fit for our company’s B2B needs
Read Success
Story
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Bruce Katz

CEO of Samuel Hubbard

B2B eCommerce is one of Aldo's key strategies for success. We evaluated various solutions and agencies to help us successfully execute on our strategy and vision. After a careful evaluation, it was very clear to us that OroCommerce is the best B2B eCommerce solution.
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Bernardo Wysokikamien

Director at Aldo

Integrations

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Oro Partners Help Transform Your Business

Oro Solution Partners are system integrators and full-cycle digital agencies that take OroCommerce and customize it to your exact needs. We maintain very close relationship with our partners to make sure they know our platform well and have expertise and good understanding of B2B commerce.

Browse All Partners

Browse All Partners

Latest News & Updates

Latest News & Updates
MSRP vs MAP Price Attributes and Strategies in B2B eCommerce

B2B eCommerce

MSRP vs MAP: Price Attributes and Strategies in B2B eCommerce

September 16, 2024

The HVAC Digital Shift Strategies for Winning in a Connected World

B2B eCommerce

The HVAC Digital Shift: Strategies for Winning in a Connected World

September 12, 2024

Questions and Answers about OroCommerce

What is OroCommerce?

OroCommerce is a flexible, open-source B2B eCommerce platform built from the ground up for B2B use cases. OroCommerce’s strong B2B focus and capabilities were recognized by analysts like IDC, Gartner, and Frost & Sullivan. It is a testament to Oro’s focus, dedication, and relationship-first approach to helping B2B businesses succeed. These and other achievements acknowledge our mission to digitize businesses and enable their sales teams to build strong relationships with their customers.

 

OroCommerce is the best eCommerce platform for B2B that helps distributors, manufacturers, wholesalers, and large retailers perform online transactions between businesses. B2B eCommerce platform software is built to expand online business and conduct trade transactions on a website.

 

In addition to B2B, OroCommerce can be customized to fit any commerce need (B2C, B2B2B, B2B2C) or industry, including manufacturing, distribution, wholesale, retail, automotive, medical, and more.

What is OroCommerce's pricing?

Our Community Edition is free. The pricing for our Enterprise Edition will depend on your organization’s specific requirements. 

 

OroCommerce Enterprise Edition pricing is transparent with no hidden costs and commissions. It’s based on three elements: 

  • Deployment: depending on your requirements, we charge a fee for hosting in OroCloud.
  • Gross Merchandise Value (GMV): the total value of merchandise sold through your eCommerce site over a given period.
  • The number of admin users: adding more than 25 users comes with additional costs.  

Please contact us to learn more.

What is the difference between OroCommerce Community and Enterprise Editions?

OroCommerce free Community edition offers all the essential features small businesses need. On the other hand, Enterprise Edition is ideal for mid to large-size companies. Some of the additional features provided by Enterprise Edition vs. free Community edition include:

  • Multi-site and multi-org structures for multi-brand and international businesses
  • Advanced scalability and performance capabilities
  • Elastic search support
  • Hosting on OroCloud
  • 24/7/365 support

 

View the full side-by-side feature comparison on our Editions Comparison page.

What are the advantages of OroCommerce?

Here are the benefits making OroCommerce the best B2B eCommerce platform:

  • OroCommerce covers 70%-80% of B2B functionality out-of-the-box.
  • Open source technology, state-of-the-art infrastructure, and dynamic APIs allow organizations to customize and configure the other 20-30% of OroCommerce functionality.
  • Transparent pricing means no hidden costs and commissions on API calls, revenues, and transaction numbers.
  • A deploy-anywhere approach enables deployment in any Cloud environment and on-premises.
  • Includes a Built-in CRM that seamlessly integrates with the eCommerce platform available on-demand at no additional cost. 
  • A unique and powerful workflow engine that allows organizations to digitize any manual process.
  • Boasts a large worldwide ecosystem of solution integrators and partners that drive innovation.
  • Oro’s founders are leaders in the eCommerce industry. They are the same team that conceived, developed, and grew Magento. They later got together to build an industry-first B2B eCommerce platform.

Why is OroCommerce open-source?

There are several reasons why we chose an open-source strategy for our products: 

  • We believe that amazing software can’t happen in a silo. That’s why we chose open source both as our strategy and philosophy. It enables us to maintain an open line of communication with key stakeholders in the B2B commerce ecosystem.
  • We also discovered that the open-source approach effectively delivers accessible, innovative, secure, and high-quality products.
  • An ecosystem of customers, partners, and developers that we’re building through an open-source strategy makes it possible to adapt our solutions to different verticals, industries, and countries.
  • With tens of thousands of product installations, we can quickly and effectively screen for bugs, security and improve performance on a scale that proprietary solutions cannot provide.
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