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A Complete B2B eCommerce Platform Built for Distributors, Wholesalers, and Manufacturers

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OroCommerce 6.1 Is Out

Experience new capabilities like AI-powered order processing, in-portal messaging, a new mobile sales app, and much more.

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Oro Ranked #2 for B2B Digital Commerce in Gartner’s 2024 Critical Capabilities Report

See why Gartner rated OroCommerce highly for its powerful B2B capabilities, from complex workflows to quote management and sales enablement.

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IDC Names OroCommerce a Leader in B2B Digital Commerce Applications for Midmarket Growth

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Built For B2B: Explore OroCommerce Features

  • B2B
    eCommerce
  • Sales
    Enablement
  • Catalog
    Management
  • ERP
    Integrations
  • Personalization
    & Search
  • AI & Machine
    Learning
B2B
eCommerce

Built for B2B from the ground up

No faking it, no add-ons, no compromises required.

One Platform

OroCommerce is the only single-license eCommerce platform built to handle B2B, B2C, and B2B2X (including franchise and marketplace models) out of the box. It comes with a modern front-end, CMS, AI, search, and built-in CRM – whether you deploy on our SOC II-compliant SaaS or your own infrastructure.

Multi Site Buyer Portal

Give every buyer the full picture – products, pricing, order history, invoices, and more – all in one place. OroCommerce’s responsive portal supports personalized search, quick orders, order tracking, and built-in shipping and payment integrations for a faster path to checkout.

Powerful Workflows

OroCommerce’s visual workflow engine lets you automate everything involved in online transactions, from order approvals to promotions – tailored by customer, role, or rule. It’s flexible, intuitive, and named by Gartner as a standout feature for a reason.

Pricing Engine

Tiered and customer-specific pricing, custom pricebooks, promo logic – it’s all built in. OroCommerce supports ERP-synced pricing and handles order minimums, units, kits, and bundles, so you always deliver the right price without workarounds.

Integrated Payments

Integrated into OroCommerce, OroPay connects orders, invoices, and payments in one platform. Give your customers instant, self-service payment options and your team real-time cash flow visibility, backed by enterprise-grade security and lower transaction fees.
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Sales
Enablement

Give sales reps the power to move faster

Quote, approve, and close – all in one platform.

Customer Relationship Management

Stay on top of your pipeline and current customer data with OroCommerce's native CRM. Track Leads, Opportunities, Accounts, Contracts, Tasks, Emails, and more. Automate to-dos, processes, and onboarding as well as build dashboards and reports to track the numbers that matters most.

Configure Price Quote

OroCommerce natively supports complex product offerings like bundles and kits or physical goods and services. Collaborate with buyers in real time and accurately price large orders. Get rid of guessing in spreadsheets and do it right.
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Native Salesforce Integration

Sales team already invested in Sales Cloud, but wants to add portals, quoting, and more marketing capabilities? Use our free and native Salesforce Sales Cloud integration and use the CRM you adopted to drive more sales and more customer interactions.
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Request for Quote

OroCommerce is a communication hub that centralizes all types of quote requests: emails, web requests, phone calls, and more. Your buyers want to make sure they get the right products and the right quantities, delivered to the right place. With all your pricing and products in the same place as your sales team, OroCommerce makes it easy.
Catalog
Management

Take control of your product data

Handle any SKU, structure, or storefront your way.

Multi-Brand

Run multiple branded sites from a single OroCommerce instance, no IT overhaul required. Control users, catalogs, content, and design per brand. Share data or keep it separate. Even connect each storefront to its own ERP. Oro handles it.

Global Freedom

Run your global business on one backend, with local control where it counts. Our B2B eCommerce platform supports unlimited languages, currencies, and sites, plus region-specific catalogs, workflows, and integrations. Built by a global team for global teams.

Efficient at Scale

Whether your catalog has dozens of SKUs or tens of millions, OroCommerce handles it – no limits on the number of attributes, variants, or categories. One customer is already running 8 million SKUs and counting. It’s proven to support hundreds of millions of prices and tens of thousands of orders per hour. Built for serious scale.

Flexible Data Model

OroCommerce handles simple, configurable, and bundled products, plus anything custom you need. Mix physical and digital items in one order, sync with PIMs and ERPs via API, and tailor the buying experience without limitations.

PIM

Create, enrich, and manage product data with built-in tools like visual completeness tracking, field-level assignments, and workflow automation. Skip the spreadsheets. Our B2B eCommerce platform also integrates with leading PIMs like Akeneo, Salsify, and SalesLayer.
ERP
Integrations

Connect to the ERP you already use

Works with Epicor, SAP, NetSuite, Dynamics, and more.

Epicor P21

Pair Epicor P21 with OroCommerce to get best-in-class B2B eCommerce alongside your distribution ERP. Purpose-built for wholesale, the integration boosts performance without compromising either system.
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SAP B1

Connect OroCommerce with SAP B1 to combine powerful eCommerce and ERP capabilities, ideal for growing, mid-sized businesses. Using full-scale SAP ERP? We support that too.
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Netsuite

Netsuite streamlines inventory and supply chain management and offers a modern ERP for manufacturing and wholesale distribution. Dedicated integrations can be built using both Netsuite & OroCommerce’s robust APIs. For faster time to market, we recommend Patchworks, a leading iPaaS solution provider with a pre-built integration.
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Microsoft Dynamics

Combine our B2B eCommerce platform with Microsoft Dynamics to extend your cloud-based ERP with powerful eCommerce. Use native APIs or fast-track with Patchworks’ pre-built integration – perfect for midmarket supply chain and finance operations.
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Other ERPs

OroCommerce customers also leverage Infor Syteline, Infor M3, Microsoft Great Plains, MDS, Sage X3, and custom ERPs. Integrations available from Patchworks include Odoo, Linnworks, Cin7, and many others.
Personalization
& Search

Create buying experiences that convert

Show the right products and pricing to every customer.

Robust Segmentation Engine

Group customers by behavior – like browsing, cart abandonment, or past orders – and trigger tailored pricing, promotions, and site experiences automatically. OroCommerce makes it easy to deliver the right message at the right moment.

Natural Language Search

Help buyers find what they mean, not just what they type. OroCommerce’s AI-powered search understands synonyms, misspellings, and intent, even across languages. Built-in tools like synonym management and saved searches keep results accurate and fast.
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Customer Recommendations

Personalize search results and product displays using customer history, behavior, and weighted product attributes. OroCommerce’s rules engine lets business users fine-tune cross-sells, up-sells, and related items – no developers required.

No Code Visual Merchandising

Curate search results and promote products with targeted banners, messages, and custom content – no dev work needed. Highlight key items or swap default results for tailored product collections that drive discovery and sales.
AI & Machine
Learning

AI that works the way B2B works

Smarter search, faster orders, fewer manual tasks.

Product Recommendations

Use machine learning to surface related products based on real transactional and catalog data. OroCommerce’s built-in engine and Vertex AI integration support “also bought” and cross-sell logic across pages, fine-tuned to reflect how your customers buy.

Vector Search Embeddings

Deliver smarter search with AI models that understand intent, even across languages and misspellings. Our B2B eCommerce platform supports private deployments with Langchain or OpenAI to bring natural language capabilities into your buyers’ search experience.
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Generative AI Content Authoring

Generate product descriptions, emails, and landing page copy directly in OroCommerce using integrated LLMs like Vertex AI or OpenAI. Create tailored, SEO-friendly content at scale, so your team can focus on strategy.

OroCommerce AI SmartOrder

Turn emailed PDFs and documents into draft orders, no manual entry needed. SmartOrder uses AI to extract, validate, and convert purchase data into your ERP or eCommerce system, flagging issues like pricing mismatches before approval.

OroCommerce AI SmartAgent

AI SmartAgent uses AI to help buyers find answers and take action without waiting on a rep. It can check product availability, order history, or account details (based on user permissions), and place quotes, shopping lists, or orders using natural language commands.

Our B2B eCommerce Solutions Are Earning Industry Recognition

A Visionary in the Magic Quadrant™ for Digital Commerce for the 3rd Straight Year.
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OroCommerce Recognized in The Forrester New Wave™: Commerce Solutions For B2B, Q2 2024
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IDC MarketScape Names OroCommerce a Leader in B2B Digital Commerce Applications for Midmarket Growth.
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OroCommerce is an Enterprise-grade B2B eCommerce Platform

OroCommerce is an Enterprise-grade B2B eCommerce Platform

Built with a comprehensive
set of features ready for any
B2B commerce model.

What Makes OroCommerce Different?

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Futureproof Your Business
with a B2B Online Store

Our B2B eCommerce solution provides you with a reliable platform that automates business today and effortlessly scales for the future.

Improve customer experiences by enabling online and mobile ordering, multiple payment options and terms. Improve your operational efficiency by digitizing your product catalogs. Optimize your IT infrastructure with a platform that supports headless commerce, traditional eCommerce, and any deployment model you use. Arm B2B buyers and your Sales, Marketing, IT, Support, and eCommerce teams with the tools that help them work more efficiently.

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Get eCommerce and B2B CRM, all-in-one

Boost customer engagement and better serve business buyers with our built-in CRM. OroCommerce's CRM helps you organize sales pipelines, segment customer base, and determine marketing and sales projections for your business across multiple channels.

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One Platform for B2B, B2C, and B2X

Address all B2B, B2C, and B2X (B2B2B, B2B2C, etc.) scenarios and business needs in a single eCommerce platform. Support any business-to-business eCommerce model from Self-Service websites and Quote-to-Order portals to marketplace management with a scalable and flexible B2B eCommerce software.

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Open Source Community

Our open-source approach and vibrant community of developers and technology partners offer complete code transparency, greater product reliability, and tested security advantages both for the SaaS platform and on-premise deployment. Our B2B open-source software ensures scalability and security.

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Keep eCommerce and ERP in Sync

Connect with any ERP system and fully digitize your supply chain. Coordinate your eCommerce store with your business operations and automate inventory management, order fulfillment, pricing calculations, and shipping logistics.

Capabilities that Set OroCommerce Apart from the Competition

  1. Open-source B2B eCommerce platform for midmarket and enterprise companies

    Digital B2B commerce is all about providing a consistent, relevant, and personalized buying experience. Whether your business is new to eCommerce or you need to upgrade your current B2B webstore, OroCommerce software is built for mid-market and enterprise B2B companies. Create and customize a self-service eCommerce website, customer portal, or wholesale portal using our flexible B2B commerce platform in the cloud or on-premise.

    Learn more about B2B eCommerce
    Open-source B2B eCommerce platform for midmarket and enterprise companies

  2. B2B eCommerce features ready to go

    Selling to businesses is vastly different than selling to consumers. This means the eCommerce and marketplace features needed to support a B2B online buyer is vastly different as well. As an eCommerce platform for B2B, OroCommerce offers out-of-the-box B2B features such as managing corporate accounts, displaying unique price books, showcasing buyer-specific catalogs, supporting Configure-Price-Quote (CPQ) processes and multiple purchasing roles, creating custom workflows, and many more B2B capabilities.

    View our B2B features
    capabilities of orocommerce

  3. Lower your total cost of ownership (TCO)

    Our initial focus on B2B also makes OroCommerce a much leaner B2B eCommerce platform compared to typical eCommerce platforms. This translates into a lower total cost of ownership for B2B companies. Because B2B eCommerce functionality is offered out-of-the-box, projects are simplified resulting in fewer development hours and faster completion timeframes. As a B2B company, you get a B2B-specific solution that lowers your total cost of ownership and offers a faster return on investment.

    Compare OroCommerce to other platforms
    Lower your total cost of ownership (TCO)

  4. Extensibility for future growth

    It’s inevitable that your company will purchase new software, require new functionality, and implement new processes. This means selecting an extensible solution will be critical. Our B2B eCommerce platform offers robust API coverage, an expansive extensions store, and a customization-ready platform to ensure your B2B eCommerce platform grows with your business.

    View our extensions store
    Extensibility for future growth

Companies Digitally Transformed
with OroCommerce

Additional Customers
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Saltworks
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Dunlop
Braskem
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Additional Customers

Why Customers Trust Our B2B eCommerce Platform

Kevin-wq

Kevin Creese

eCommerce Director at Wastequip

Our website has become a resource for our sales team. The ability to view our website on multiple devices, and the ease with which we can update our products with custom integrations has made this an easy site to support, which has enabled us to focus on other aspects of managing our eCommerce business.
Read Story
Peter-Noonan

Peter Noonan

(ex-)Marketing Manager at Saltworks

Oro stood out to us because, out of the box, it provided solutions we had fought hard to shoe-horn into our previous platform, Magento. The stability and reliability of that as the basis for seasalt.com was incredibly important to us.
Read Story
JoshuaWilliams-PetraIndustrie

Josh Williams

Director of Marketing at Petra

We have worked closely with Oro to develop a B2B eCommerce platform that gives our customers a modern and efficient purchasing experience. Oro is a good foundation to build out whatever we need on our eCommerce site. PetraCentral™ has the convenience of consumer ecommerce sites but is specially designed to suit the unique needs of our customers’ businesses.
Read Story
Winkler

Nora Winkler

Project Manager, Testrut

Compared to other platforms, OroCommerce was the one that met a high percentage of Testrut's requirements, both with the current version and with future releases.
Read Story
SeanMcDonnell

Sean McDonnell

CEO of TruPar

OroCommerce has the most robust feature set for the B2B back-end and offers the best B2C customer experience on the front-end.
Read Story
Loic-Dolbeau

Loic Dolbeau

Digital Marketing Manager at FranceAir

It was essential to include the teams in this project and to support them in getting to grips with the platform so that they understood all the opportunities. We will also continue to call on them to develop it according to their needs and their feedback.
Read Story
Matt-Nancekivell

Matt Nancekivell

Digital Solutions Director at Azelis

We partnered with Oro and Smile to implement OroCommerce as the foundation of our customer experience portal, due to the flexibility of the platform to meet our industry requirements, the robust feature set and ability to integrate easily to our existing environment.
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Bruce_Katz

Bruce Katz

CEO of Samuel Hubbard

The robust functionality and highly customizable OroCommerce platform will be a great fit for our company’s B2B needs
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Bernardo_Wysokikamien

Bernardo Wysokikamien

Director at Aldo

B2B eCommerce is one of Aldo's key strategies for success. We evaluated various solutions and agencies to help us successfully execute on our strategy and vision. After a careful evaluation, it was very clear to us that OroCommerce is the best B2B eCommerce solution.
Read Story

Integrations

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Oro Partners Help Transform Your Business

Oro Solution Partners are system integrators and full-cycle digital agencies that take OroCommerce and customize it to your exact B2B eCommerce strategies and needs. We maintain very close relationship with our partners to make sure they know our platform well and have expertise and good understanding of B2B commerce.

Browse All Partners

Browse All Partners

Latest News & Updates

Latest News & Updates
B2B2X business model explained and hot to digitize

B2B eCommerce

Your Guide to B2B2X: Mapping the Complexity of Modern B2B Selling

July 11, 2025

post m&a commerce integration for better customer experience

B2B eCommerce

M&A Integration Done Right: Creating a Consistent B2B Customer Experience

July 9, 2025

Unified eCommerce for B2B - blog cover

B2B eCommerce

Unified Commerce for B2B: Why Manufacturers and Distributors Are Rethinking Their Tech Stacks

June 30, 2025

Questions and Answers about OroCommerce, the B2B eCommerce Platform

What is OroCommerce?

OroCommerce is a B2B eCommerce platform designed specifically for manufacturers, distributors, and wholesalers. It supports complex sales processes, custom pricing, customer-specific catalogs, and high-SKU inventory management — no add-ons needed.

As a leading choice recognized by Gartner and IDC, OroCommerce helps sales reps sell smarter and faster through digital channels. Whether you’re looking to support wholesale buyers or expand into new markets, Oro is the flexible, open-source eCommerce platform built for B2B.

What is OroCommerce's pricing?

The Community Edition is free to use. For Enterprise, pricing depends on your:

  • Deployment type (e.g., OroCloud or on-prem)
  • GMV (gross merchandise value on your eCommerce site)
  • Number of admin users (first 25 included)

We don’t charge for API calls, sales channels, or transactions, keeping your operational costs in check.

Contact us to get a quote based on your business goals.

What are the advantages of OroCommerce?

Here are the benefits that make OroCommerce the best B2B eCommerce platform:

  • Covers 70–80% of B2B eCommerce needs out-of-the-box, including quoting, workflows, and complex price management and account hierarchies.
  • Built for real-world B2B use cases like multi-org management, contract-based pricing, complex catalogs, and high-volume ordering.
  • No hidden fees — we don’t take a cut of your online sales or API usage
  • Built-in CRM, powerful workflows, and flexible deployment options (cloud, on-prem, hybrid)
  • Integrates easily with ERP systems, PIMs, and tools like Salesforce and SAP Commerce Cloud
  • It’s an all-in-one solution for digital growth that reduces integration overhead and lowers total cost of ownership — without sacrificing flexibility.
  • Oro’s founders are leaders in the eCommerce industry. They are the same team that conceived, developed, and grew Magento. They later got together to build an industry-first B2B eCommerce platform.

Why is OroCommerce open-source?

We chose open source to give our customers more control — not just over code, but over their business. It means:

  • Faster innovation and real-time feedback from a global community
  • Easier integration with ERP systems, CRMs, and other business-critical tools — so your eCommerce platform fits into your broader tech stack, not the other way around.
  • Adaptability across industries, regions, and use cases
  • It also supports secure development at scale and helps businesses make data-driven decisions without vendor lock-in.
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