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Automotive eCommerce Software Solutions for the Auto Parts Industry

Modern, out-of-the-box B2B eCommerce for the scalability and needs of the automotive industry

Driven by a growing number of cars on the road and an increase in auto parts spending, the global automotive industry is expecting its revenues to grow to $8,921 billion by 2030. Today’s eCommerce B2B solutions serving the automotive industry must offer accurate inventory, fitment data, and an impeccable purchase experience that attracts new customers and keeps existing ones coming back.

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Key Benefits of eCommerce for the Automotive Industry

  • EXPAND YOUR MARKET SHARE
  • INCREASE SALES & AOV
  • AUTOMATE YOUR BUSINESS
  • FUTURE-PROOF YOUR BUSINESS
expand market share in automotive

Boost your reach with an automotive eCommerce platform

  • Automotive parts and accessories are complicated. Attract more business buyers with an automotive eCommerce portal that’s easy to find, navigate around, and one that’s optimized for SEO and mobile devices. 
  • Keep business customers coming back to your automotive eCommerce store. Offer dealers, wholesalers, and retailers personalized catalogs, pricing, shipping, and payment experiences.
  • Easily expand into new markets offering car parts and automotive products in multiple languages, currencies, and location-specific payment options.
  • Manage an unlimited number of SKUs and products. Make sure your auto eCommerce products are available to your customers.
  • Improve customer experiences with personalized sub-sites or independent storefronts from a single automotive eCommerce platform. Target a specific vertical or create a destination for distributors and resellers.
automotive ecommerce B2B customer portal

Increase your sales with stellar customer experiences

  • Today’s customers require automotive industry solutions that personalize their experience. Give your B2B customers multi-level permission-based access mirroring their internal business systems, hierarchies, and unique purchasing requirements. 
  • Give every lead and customer the attention they deserve. Reduce routine tasks for your sales team and help customers help themselves with an auto parts eCommerce platform.
  • Reduce customer friction with a powerful search engine enhanced by autocomplete features. Enables searches by part name, number, brand, description, attribute, and other properties.
  • Offer a straightforward order negotiation process. Configure request for proposal (RFQ), configure price quote (CPQ), and quote to cash (QTC) automated workflows that accommodate your most demanding clients’ requirements.
  • Make it easy for customers to purchase auto and car parts according to their pre-negotiated terms, custom prices, and order quantities, and quickly reorder based on their order history.
auto parts ecommerce automation

Cut down your costs and streamline operations

  • Automate your online sales processes. When customers can order from a personalized self-service portal that’s open 24/7, you cut your order processing costs by over 10 times.
  • Empower your sales and marketing teams to better serve your prospects with a mobile-friendly CRM system natively integrated into your automotive eCommerce platform.
  • Improve operational efficiency by digitizing internal workflows such as order management, product data updates, complex pricing calculation, contract management, and negotiations, – and never lose a sale.
  • Manage multiple websites from a single admin. With numerous, independent sites operating from one platform, you can replicate internal hierarchies, monitor their KPIs, and deliver relevant content to various storefronts quickly and efficiently.
  • Centralize data, and eliminate costs and risks associated with manual data entry. Keep all your data from external systems such as your ERP, WHMS, PIM and CRM centralized with a help of the set of powerful and flexible API.
scalable-b2b-ecommerce-for-auto parts and automotive

Take your automotive business into the future

  • Whether you sell auto parts or cars online, you need all the help you can get. There are more cars than ever, meaning more car parts and car components. You need a robust, scalable and future-proof eCommerce partner to ensure your business doesn’t skip a beat.
  • Don’t let growth be an obstacle to success. In the competitive auto parts industry you cannot afford to let any growth opportunity pass you by. A flexible automotive eCommerce software gives you the peace of mind to focus on maximizing revenue without worrying about the scalability or performance issues as you grow.
  • Easily pivot to new business models. Assert control over your markets with a system able to accommodate B2B, B2C, B2B2C, and B2G. Be free to drive more business and diversify your income streams.
  • Stay on the cutting-edge. Choosing an automotive eCommerce platform that was built from the ground up for the complexities of B2B business based on the most up-to-date technologies you invest into the sustainability of your business.

EXPAND YOUR MARKET SHARE

expand market share in automotive

Boost your reach with an automotive eCommerce platform

  • Automotive parts and accessories are complicated. Attract more business buyers with an automotive eCommerce portal that’s easy to find, navigate around, and one that’s optimized for SEO and mobile devices. 
  • Keep business customers coming back to your automotive eCommerce store. Offer dealers, wholesalers, and retailers personalized catalogs, pricing, shipping, and payment experiences.
  • Easily expand into new markets offering car parts and automotive products in multiple languages, currencies, and location-specific payment options.
  • Manage an unlimited number of SKUs and products. Make sure your auto eCommerce products are available to your customers.
  • Improve customer experiences with personalized sub-sites or independent storefronts from a single automotive eCommerce platform. Target a specific vertical or create a destination for distributors and resellers.

INCREASE SALES & AOV

automotive ecommerce B2B customer portal

Increase your sales with stellar customer experiences

  • Today’s customers require automotive industry solutions that personalize their experience. Give your B2B customers multi-level permission-based access mirroring their internal business systems, hierarchies, and unique purchasing requirements. 
  • Give every lead and customer the attention they deserve. Reduce routine tasks for your sales team and help customers help themselves with an auto parts eCommerce platform.
  • Reduce customer friction with a powerful search engine enhanced by autocomplete features. Enables searches by part name, number, brand, description, attribute, and other properties.
  • Offer a straightforward order negotiation process. Configure request for proposal (RFQ), configure price quote (CPQ), and quote to cash (QTC) automated workflows that accommodate your most demanding clients’ requirements.
  • Make it easy for customers to purchase auto and car parts according to their pre-negotiated terms, custom prices, and order quantities, and quickly reorder based on their order history.

AUTOMATE YOUR BUSINESS

auto parts ecommerce automation

Cut down your costs and streamline operations

  • Automate your online sales processes. When customers can order from a personalized self-service portal that’s open 24/7, you cut your order processing costs by over 10 times.
  • Empower your sales and marketing teams to better serve your prospects with a mobile-friendly CRM system natively integrated into your automotive eCommerce platform.
  • Improve operational efficiency by digitizing internal workflows such as order management, product data updates, complex pricing calculation, contract management, and negotiations, – and never lose a sale.
  • Manage multiple websites from a single admin. With numerous, independent sites operating from one platform, you can replicate internal hierarchies, monitor their KPIs, and deliver relevant content to various storefronts quickly and efficiently.
  • Centralize data, and eliminate costs and risks associated with manual data entry. Keep all your data from external systems such as your ERP, WHMS, PIM and CRM centralized with a help of the set of powerful and flexible API.

FUTURE-PROOF YOUR BUSINESS

scalable-b2b-ecommerce-for-auto parts and automotive

Take your automotive business into the future

  • Whether you sell auto parts or cars online, you need all the help you can get. There are more cars than ever, meaning more car parts and car components. You need a robust, scalable and future-proof eCommerce partner to ensure your business doesn’t skip a beat.
  • Don’t let growth be an obstacle to success. In the competitive auto parts industry you cannot afford to let any growth opportunity pass you by. A flexible automotive eCommerce software gives you the peace of mind to focus on maximizing revenue without worrying about the scalability or performance issues as you grow.
  • Easily pivot to new business models. Assert control over your markets with a system able to accommodate B2B, B2C, B2B2C, and B2G. Be free to drive more business and diversify your income streams.
  • Stay on the cutting-edge. Choosing an automotive eCommerce platform that was built from the ground up for the complexities of B2B business based on the most up-to-date technologies you invest into the sustainability of your business.

OroCommerce
Automotive Success Story

TruPar.com leverages OroCommerce to bring a traditionally offline industry online

trupar-hero

Auto Parts eCommerce Platform Helps Distributor to New Markets

  • 25% Increase in Online Revenue
  • + 8 Million SKUs in Active Inventory
  • 70% Increase in Average Order Value
Many car, vehicle, and machinery parts suppliers operate firmly in the offline industry. TruPar.com utilized OroCommerce to build a forklift parts marketplace for any make, brand or type of material handling equipment.

Reasons to Choose OroCommerce for Automotive

business growth

Cost-efficiency with faster time to market

Unlike our competitors, we believe B2B eCommerce means native B2B eCommerce features. Get up and running quickly with a fully functioning auto parts storefront and mobile experience. Transparent pricing and no hidden fees mean no surprises. You get the freedom to build the solution you want at a budget that’s comfortable for you.

b2b oriented

Made for the complexity of automotive

No matter your automotive business model, industry, or vertical, we have you covered. OroCommerce’s automotive eCommerce solutions are flexible enough to work with the parameters of your business, partners, and customers.

b2b community

Dependable 600,000+ community

Open-source solutions have become a more secure, stable and effective alternative to proprietary software. Oro’s fast-growing ecosystem of B2B professionals drives innovation and builds long-term relationships with customers, partners, and developers.

free crm

Built-in eCommerce CRM

What doesn’t get measured doesn’t get improved, and your auto parts eCommerce website is no exception. OroCRM is seamlessly integrated into OroCommerce for a holistic, 360-degree view of your customers.

b2b2c scenarios

B2B features out-of-the-box

Forget about hard-coded, fragmented or one-size-fits-all solutions for complex B2B use cases. Our key advantage is at the core of the product: the architecture, technology and flexibility to accommodate, grow and scale your business.

24/7 customer care

24/7 customer support

If you sell auto parts or cars online, your business can’t skip a beat. Our clients count on stellar 24/7 support. We also offer access to resources and community, no matter the size and complexity of your organization.

Reasons to Choose OroCommerce for Automotive

Cost-efficiency with faster time to market

business growth

Cost-efficiency with faster time to market

Unlike our competitors, we believe B2B eCommerce means native B2B eCommerce features. Get up and running quickly with a fully functioning auto parts storefront and mobile experience. Transparent pricing and no hidden fees mean no surprises. You get the freedom to build the solution you want at a budget that’s comfortable for you.

Made for the complexity of automotive

b2b oriented

Made for the complexity of automotive

No matter your automotive business model, industry, or vertical, we have you covered. OroCommerce’s automotive eCommerce solutions are flexible enough to work with the parameters of your business, partners, and customers.

Dependable 600,000+ community

b2b community

Dependable 600,000+ community

Open-source solutions have become a more secure, stable and effective alternative to proprietary software. Oro’s fast-growing ecosystem of B2B professionals drives innovation and builds long-term relationships with customers, partners, and developers.

Built-in eCommerce CRM

free crm

Built-in eCommerce CRM

What doesn’t get measured doesn’t get improved, and your auto parts eCommerce website is no exception. OroCRM is seamlessly integrated into OroCommerce for a holistic, 360-degree view of your customers.

B2B features out-of-the-box

b2b2c scenarios

B2B features out-of-the-box

Forget about hard-coded, fragmented or one-size-fits-all solutions for complex B2B use cases. Our key advantage is at the core of the product: the architecture, technology and flexibility to accommodate, grow and scale your business.

24/7 customer support

24/7 customer care

24/7 customer support

If you sell auto parts or cars online, your business can’t skip a beat. Our clients count on stellar 24/7 support. We also offer access to resources and community, no matter the size and complexity of your organization.

Frequently Asked Questions About B2B eCommerce for Automotive and Auto Parts

Should I sell auto parts online?

According to McKinsey, online engagement with automotive industries is up by an average of 13 points from prior to COVID-19. What’s more, 20-30% of aftermarket sales will occur online, at least 10 percentage points higher than today.

Businesses, like consumers, are comfortable buying auto parts online. Garages and mechanics want to build and maintain relationships with trustworthy suppliers. Business customers feel comfortable buying from sellers that assure them with adequate specification data, transparent pricing, and return policies.

How do people buy auto parts in 2021?

The car parts industry is made up of aftermarket parts and accessories, external body parts, mechanical parts, automotive tools, and more. Many parts are unique to a certain car make, model, location, or sometimes even a production date range. While buyers can feel discouraged from buying auto parts online, this is slowly changing.

Consumers, garages, and auto parts distributors no longer go to one place to purchase products. Some go in person; others turn to eBay, Amazon, or specialty sites for hard-to-find items. To compete in this environment, auto parts sellers need visibility into inventory, orders, and customer journeys across channels – all of which can be accomplished with a B2B eCommerce platform.

Do I need an eCommerce platform for my auto parts business?

Automotive digital transformation shows no signs of slowing down. Digital channels allow consumers to research, leave or browse reviews, and partake in automotive communities to make correct purchasing decisions. B2B customers such as parts manufacturers, distributors, and garages can make wholesale purchases, and pass savings and information on to end-consumers.

As mentioned before, car parts can vary widely, so you need a B2B eCommerce platform that can accommodate unlimited product catalogs with product configurations and bundles. A robust eCommerce platform designed for the automotive industry will help automotive businesses meet customers’ product researching, ordering, and fulfillment needs.

What are the benefits of B2B eCommerce for auto parts and accessories?

Today’s businesses must get on their customers’ radar before the competition, and the car industry is no exception. However, the competitive nature of the new, used and aftermarket vehicle parts forces brands to think outside the box.

An eCommerce platform offers car brands greater reach, greater marketing flexibility, and the opportunity to outdo the customer experience. You’ll be able to streamline internal processes, boost staff productivity, and lower costs. Most importantly, you’ll be able to build your auto parts business on a solid base.

Looking for game-changing eCommerce insights?
Explore these resources for auto parts eCommerce:

Build a great B2B eCommerce team to build a great eCommerce business. Follow these recommendations to build a successful team.

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This customizable RFP template helps you simplify the process of evaluating B2B eCommerce solutions.

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An overview of how B2B organizations can make the right technology and organizational moves to succeed in the future.

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