Automotive eCommerce Platform for the Auto Parts Industry
An out-of-the-box automotive eCommerce solution for the scalability and B2B needs of the auto parts industry
Driven by a growing number of cars on the road and an increase in auto parts spending, the global automotive industry is expecting its revenues to grow to 8,921 billion by 2030. Today’s eCommerce B2B solutions serving the automotive industry must offer accurate inventory, fitment data, and an impeccable purchase experience that attracts new customers and keeps existing ones coming back. Stay ahead of the game and prepare your business for selling online with a modern auto parts eCommerce solution.
Key Benefits of eCommerce for the Automotive Industry
Expand Your Market Share
See full features listBoost your reach with automotive eCommerce
- B2B selling of automotive parts, gears accessories is complicated. Attract more business buyers with an automotive eCommerce portal that’s easy to find, and navigate around, and one that’s optimized for SEO, as well as a desktop, tablet, and smartphone use.
- Keep business dealerships and merchants coming back to your automotive eCommerce store. Offer dealers, wholesalers, and retailers personalized catalogs, pricing, shipping, and payment experiences.
- Easily expand into new markets offering car parts and automotive components in multiple languages, currencies, and location-specific payment options.
- Manage an unlimited number of SKUs and inventory. Make sure your auto eCommerce products are available to your wholesale business-to-business buyers and retail consumers.
- Create onmichannel experiences with personalized sub-sites, independent storefronts, and augmented physical sales with a single automotive eCommerce solution. Target a specific vertical or create a destination for distributors, dealers, and resellers to simplify the buying process.
- Set up an automotive B2B marketplace or integrate with big marketplaces like Amazon and open your business up to a larger audience.
Increase Sales and AOV
See full features listIncrease your sales with stellar customer experiences
- Today’s customers require automotive industry solutions that provide digital selling channels with personalized experiences. Give your B2B customers multi-level permission-based access mirroring their internal business systems, hierarchies, and unique purchasing requirements.
- Give every lead and customer the attention they deserve. Reduce routine tasks for your sales team and help customers help themselves with an auto parts eCommerce platform.
- Reduce customer friction with a powerful search engine enhanced by autocomplete features. Enable searches in an OEM catalog by part name, number, brand, description, attribute, vendor and other properties.
- Offer a straightforward order negotiation and order fulfillment process. Configure request for proposal (RFQ), configure price quote (CPQ), and quote to cash (QTC) automated workflows that accommodate your most demanding clients’ requirements.
- Make it easy for B2B customers to purchase auto and car parts according to their pre-negotiated terms, custom prices, and order quantities, and quickly reorder based on their order history. Offer multiple payment methods and payment gateway options for omnichannel experiences.
Automate Your Business
See full features listCut down your costs and streamline operations
- Automate your online sales processes. When customers can order from a personalized self-service portal that’s open 24/7, you cut the order processing costs by over 10 times.
- Empower your sales and marketing teams to better serve your prospects with a mobile-friendly CRM system natively integrated into your automotive eCommerce platform.
- Improve operational efficiency by digitizing internal workflows such as order management, product data updates, complex pricing calculation, contract management, and negotiations, – and never lose a sale.
- Manage multiple websites from a single admin. With numerous, independent sites operating from one platform, you can replicate internal hierarchies, monitor their KPIs, and deliver relevant content to various storefronts quickly and efficiently.
- Centralize data, and eliminate costs and risks associated with manual data entry. Keep all your data from external systems such as your ERP, WHMS, PIM and CRM centralized with a help of the set of powerful and flexible API.
Future-Proof Your Business
See full features listTake your automotive business into the future with the best platform for auto parts eCommerce
- Whether you sell gear, automotive B2B parts or cars online, you need all the help you can get. There are more cars, trucks and other vehicles than ever, meaning more car parts and car components. You need a robust, scalable, and future-proof eCommerce partner to ensure your business doesn’t skip a beat.
- Don’t let growth be an obstacle to success. In the competitive auto parts industry, you cannot afford to let any growth opportunity pass you by. Best platforms for auto parts eCommerce provide a scalability and performance boost, allowing you to focus on maximizing revenue.
- Easily pivot to new business models. Assert control over your markets with a system able to accommodate B2B, B2C, B2B2C, and B2G. Be free to drive more business and diversify your income streams.
- Stay on the cutting-edge. Choosing automotive eCommerce software that was built from the ground up for the complexities of B2B business based on the most up-to-date technologies you invest into the sustainability of your business.
OroCommerce Automotive Success Story
OroCommerce has the most robust feature set for the B2B back-end and offers the best B2C customer experience on the front-end.CEO
Increase in Online Revenue
SKUs
Increase in AOV
TruPar.com leverages OroCommerce to bring a traditionally offline industry online
TruPar.com supplies forklift parts for over 600 brands, with 8 million SKUs and daily price changes. Managing this online proved impossible with other eCommerce systems – until OroCommerce.
Now, TruPar keeps pricing accurate in real time, supports multiple regional sites from one place, and gives customers instant shipping estimates based on location. The result: less manual work for staff and a faster way for buyers to get critical parts.
Reasons to Choose OroCommerce for Automotive
With OroCommerce, you get eCommerce, CRM, marketplace, payment and sales tools in a single, unified platform. That means less complexity, fewer integration headaches, and more control over your operations.
OroCommerce offers clear, straightforward pricing. You know exactly what you’re paying for, with no hidden fees or surprise add-ons as you scale. It’s a platform built to support your growth, not gouge you as your business evolves.
OroCommerce is designed for rapid deployments and quick wins, with industry best practices baked in. Customers typically see faster adoption, quicker sales cycles, and measurable ROI in under a year.
With OroCommerce, you’re not spending your budget on endless integrations, third-party add-ons, or workaround projects. It’s a modern platform that’s easier to manage, maintain, and update, saving you both money and internal resources over the long haul.
OroCommerce is more than just a platform; it’s a team invested in your long-term success. You get direct access to experts, a responsive product roadmap, and a company that listens to real-world feedback from distributors, manufacturers, and suppliers just like you. That means your evolving needs help shape the solution, not the other way around.
Looking for game-changing eCommerce insights?
Explore these resources for automotive B2B eCommerce
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Survey Report: B2B Buyer Perspectives
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B2B eCommerce Platform Comparison
Use our chart to compare major platforms and find the perfect fit to streamline your operations and drive growth.
Frequently Asked Questions About B2B eCommerce for Automotive and Auto Part
Should I sell auto parts online?
According to McKinsey, online engagement with automotive industries is up by an average of 13 points from prior to COVID-19. What’s more, 20-30% of aftermarket sales will occur online, at least 10 percentage points higher than today.
Businesses, like consumer shoppers, are comfortable buying auto parts online. Garages and mechanics want to build and maintain relationships with trustworthy suppliers and dealership. Business customers feel comfortable buying from sellers that assure them with adequate specification data, transparent pricing, return policies.
How do people buy auto parts in 2026?
The car parts industry is made up of aftermarket parts and accessories, external body parts, mechanical parts, automotive tools, fitment tools, and more. Many parts are unique to a certain car make, model, location, or sometimes even a production date range. While car buyers can feel discouraged from buying auto parts online, this is slowly changing.
Consumers, garages, and auto parts distributors no longer go to one shop to purchase products. Some go in person to a dealer or retailer; others turn to eBay, Amazon, or specialty sites for hard-to-find items. To compete in this environment, auto parts sellers need visibility into inventory, orders, and customer journeys across channels – all of which can be accomplished with B2B eCommerce software.
Do I need an eCommerce platform for my auto parts business?
Automotive digital transformation shows no signs of slowing down. Digital channels allow consumers to research, leave or browse reviews, and partake in automotive communities to make correct purchasing decisions. B2B customers such as parts manufacturers, distributors, and garages can make wholesale purchases, and pass savings and information on to end-consumers.
As mentioned before, car parts can vary widely, so you need a B2B eCommerce website that can accommodate unlimited product catalogs with product configurations and bundles. A robust B2B eCommerce platform designed for the automotive industry will help automotive businesses meet customers’ product researching, ordering, and fulfillment needs.
Another consideration is whether you need a proprietary or open-source solution. In many cases, an open-source solution provider is preferable because open-source software tend to be more secure, cost-efficient, and flexible when it comes to integration, compared to proprietary one.
What are the benefits of B2B eCommerce for auto parts and accessories?
Today’s businesses must get on their customers’ radar before the competition, and the car industry is no exception. However, the competitive nature of the new, used and aftermarket vehicle parts forces brands to think outside the box.
B2B digital transformation with eCommerce offers car brands greater reach, greater marketing flexibility, and the opportunity to outdo the customer experience.
Among the key benefits of B2B eCommerce is the ability to streamline internal processes, boost staff productivity, and lower costs. Most importantly, you’ll be able to build your auto parts business on a solid base.