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Comprehensive Comparison of Best B2B eCommerce Platforms
B2B eCommerce Platform Comparison Chart
When it comes to eCommerce platforms, you have many options. That abundance is confusing. We know the needs of B2B companies are vastly different from their B2C counterparts. Because B2B needs are different, the decision-making criteria are different too.
We want to help you cut through the clutter and narrow down your choice of B2B eCommerce software and vendors. Download our B2B eCommerce comparison chart and then use it to review the features of major B2B eCommerce products. Then compare the offerings against the must-have features of an eCommerce platform built for B2B transactions.
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Compare Top B2B eCommerce Platform Vendors
The B2B eCommerce platform comparison chart provides key information about nine major players in the industry. These companies are included because they hold a large percentage of the market share and have a proven record of success with enterprise and mid-market clients. Use this information about the pros and cons of each platform to comprehensively review and evaluate your options.
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OroCommerce
Oro’s founders are the team that founded Magento and later sold it to eBay. Since then they have focused on B2B-specific solutions. OroCommerce is an open-source, modular eCommerce platform developed specifically for the B2B market. It offers a diverse range of B2B capabilities out-of-the-box, including but not limited to personalization, localization, advanced pricing engine, workflow automation, and the integrated OroCRM product.
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Magento (Adobe Commerce)
Oro’s founders are the team that founded Magento and later sold it to eBay. Since then they have focused on B2B-specific solutions. OroCommerce is an open-source, modular eCommerce platform developed specifically for the B2B market. It offers a diverse range of B2B capabilities out-of-the-box, including but not limited to personalization, localization, advanced pricing engine, workflow automation, and the integrated OroCRM product.
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Optimizely (Episerver)
Oro’s founders are the team that founded Magento and later sold it to eBay. Since then they have focused on B2B-specific solutions. OroCommerce is an open-source, modular eCommerce platform developed specifically for the B2B market. It offers a diverse range of B2B capabilities out-of-the-box, including but not limited to personalization, localization, advanced pricing engine, workflow automation, and the integrated OroCRM product.
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Unilog
Oro’s founders are the team that founded Magento and later sold it to eBay. Since then they have focused on B2B-specific solutions. OroCommerce is an open-source, modular eCommerce platform developed specifically for the B2B market. It offers a diverse range of B2B capabilities out-of-the-box, including but not limited to personalization, localization, advanced pricing engine, workflow automation, and the integrated OroCRM product.
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Salesforce
Oro’s founders are the team that founded Magento and later sold it to eBay. Since then they have focused on B2B-specific solutions. OroCommerce is an open-source, modular eCommerce platform developed specifically for the B2B market. It offers a diverse range of B2B capabilities out-of-the-box, including but not limited to personalization, localization, advanced pricing engine, workflow automation, and the integrated OroCRM product.
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SAP Hybris
Oro’s founders are the team that founded Magento and later sold it to eBay. Since then they have focused on B2B-specific solutions. OroCommerce is an open-source, modular eCommerce platform developed specifically for the B2B market. It offers a diverse range of B2B capabilities out-of-the-box, including but not limited to personalization, localization, advanced pricing engine, workflow automation, and the integrated OroCRM product.
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Shopware
Oro’s founders are the team that founded Magento and later sold it to eBay. Since then they have focused on B2B-specific solutions. OroCommerce is an open-source, modular eCommerce platform developed specifically for the B2B market. It offers a diverse range of B2B capabilities out-of-the-box, including but not limited to personalization, localization, advanced pricing engine, workflow automation, and the integrated OroCRM product.
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Intershop
Oro’s founders are the team that founded Magento and later sold it to eBay. Since then they have focused on B2B-specific solutions. OroCommerce is an open-source, modular eCommerce platform developed specifically for the B2B market. It offers a diverse range of B2B capabilities out-of-the-box, including but not limited to personalization, localization, advanced pricing engine, workflow automation, and the integrated OroCRM product.
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Oracle
Oro’s founders are the team that founded Magento and later sold it to eBay. Since then they have focused on B2B-specific solutions. OroCommerce is an open-source, modular eCommerce platform developed specifically for the B2B market. It offers a diverse range of B2B capabilities out-of-the-box, including but not limited to personalization, localization, advanced pricing engine, workflow automation, and the integrated OroCRM product.
B2B eCommerce Platform Key Selection Criteria
As you research and compare B2B eCommerce solutions, you’ll naturally want to focus on the feature set of each. Review this detailed list of essential digital commerce features to identify the ones most critical to the success of your use case.
5 B2B eCommerce Site Examples
Every B2B eCommerce project is different. What works well for one company may not always be applicable for another. But there are always insights to be gleaned from successful B2B eCommerce sites. Explore these five examples of real B2B websites to better understand how to approach essential features like navigation, product pages, checkout, shopping lists, and personalization.
Wastequip
Wastequip is a leading manufacturer of waste handling equipment with over 2,000 employees and 38 facilities. The company decided to enter the eCommerce market, starting with one brand, Mountain Tarp.
Wastequip’s strategic goal was to simplify the ordering process for customers and grow its online presence in response to increasing customer demand.
After the eCommerce site went live, it saw an 8x increase in web traffic – convincing proof of its rapid adoption.
What makes Wastequip’s B2B eCommerce site successful:
- Easy navigation with convenient search to quickly find and order products
- Detailed product descriptions and the ability to download product documentation
- Shipping date estimation
- Easy-to-use support options
- Multi-item ordering functionality

Dunlop
Dunlop Protective Footwear designs, develops, and manufactures footwear for industrial environments. To scale its business, Dunlop made the natural decision to expand online. With a robust B2B eCommerce solution as a foundation, Dunlop digitized its sales channel, increasing its conversion rate by 40% and average order value by 10%.
What makes Dunlop’s eCommerce site successful:
- A responsive website with an easy-to-navigate structure
- The ability to quickly place orders from any device and track order history
- Complete stock and pricing transparency
- Country-specific eCommerce websites ensure customers get localized products and promotions

Azelis
Azelis is a global service provider in the specialty chemicals and food ingredients industry. To better meet the needs of its customers, Azelis invests in digital technologies. One of the key digitization enablers is its customer portal.
The goal of the portal is to educate and inspire customers to help them make more informed purchasing decisions. Azelis self-service portal centralizes high-quality technical information, products, prices, formulations, and samples.
What makes Azelis eCommerce portal successful:
- Searchable, up-to-date product catalogs
- Catalogs are localized for different customer groups based on a language and region
- The ability to easily order online, view recent purchases and payments
- Shipment tracking
- Live support

Saltworks
Saltworks is the largest salt manufacturer in the US, supplying wholesale customers like distributors, restaurants, gourmet retailers, as well as individual consumers. Saltworks invested in a flexible B2B eCommerce solution to provide personalized experiences for B2B customers while also managing its B2C sales.
Saltworks’ new storefront creates a unified shopping experience for their B2B and B2C customers. B2B customers are redirected to a separate portal designed for B2B ordering, billing, and checkout. Splitting the B2C and B2B workflows helps better handle both business models providing all buyers with a functional, smooth purchasing experience.
- What makes Saltworks eCommerce site successful:
- A personalized B2B ordering workflow
- Extended checkout for B2B customers to accommodate LTL, UPS, freight quoting, and self-arranged shipping methods
- Amazon cross-promotion: customers can click the “Available at Amazon” button to purchase B2C products on Amazon
- Content-rich product pages with downloadable spec sheets and product certifications

Petra
Petra is a leading distributor of consumer products working with more than 800 brands and tens of thousands of retail partners. Being a future-oriented company, Petra wanted to transition their B2B customers online and needed a scalable digital commerce platform.
With a robust B2B eCommerce platform, Petra launched a commerce website with expansive B2B functionality. The platform also offers integrations with enterprise-grade tools, like ERP, PIM, and CRM, enabling Petra to automate data transfer across all critical aspects of its business.
What makes Petra eCommerce site successful:
- Self-service that supports quick order forms, CSV file uploads, and personalized shopping carts
- Site search available by keyword, SKU, and part number
- Extensive search filters
- Detailed product descriptions with the ability to add brand logos
- Functional B2B customer accounts with multiple logins, different levels of permissions, and flexible order approval workflows

FAQ: B2B eCommerce Platform Comparison
What is a B2B eCommerce platform?
Which eCommerce platform is best for B2B?
If you want to offer an outstanding customer experience and make it easy for companies to do business with you online, you need an eCommerce platform developed specifically for B2B. This means the B2B sales platform should be able to cover between 70% and 80% of B2B functionality out-of-the-box (e.g. order negotiation, complex pricing lists and rules, ERP integration, etc.).
Additionally, the best eCommerce platform for B2B is modular, flexible, and customizable, which means it can be adapted to any B2B use case, regardless of the industry or vertical.
The only platform on the market today that has been developed to meet complex B2B needs from the ground up is OroCommerce.
What is an open-source B2B eCommerce platform?
When you compare eCommerce solutions, it’s important to understand the difference between open-source and proprietary platforms. An open-source B2B eCommerce platform gives you free access to the source code. This provides the flexibility to adapt the platform to meet your business needs. But it also requires IT resources to customize the code or take advantage of code that others have developed.
The key benefits of open-source B2B eCommerce platforms include:
- Greater security as bugs are fixed faster.
- Community support.
- Open APIs for easier integration.
- Generally a lower total cost of ownership.
Learn what makes OroCommerce the best open-source B2B eCommerce platform.
What are the must-have features of a B2B eCommerce platform?
Essential B2B eCommerce features streamline sales and improve the customer experience. Among the must-have features of a B2B eCommerce platform are:
- Content Management System – communicate the advantages of your products with product descriptions, videos, certifications, and marketing materials using a wide variety of media types.
- Multiple Price Lists – create and customize as many price lists as you need and manage complex pricing strategies.
- Digitized Order Negotiation – easily handle requests for quotes and quote to cash transactions.
- Integrations – prevent data silos by seamlessly integrating with your ERP, WMS, PIM, CRM, and other business applications.
- Access Controls, Roles & Permissions – ensure that users have access to only the data they need to do their job.
- Corporate Account Management – address complex, hierarchical corporate account structures.
- Support for Multiple Organizations, Websites & Stores – control multiple businesses, sub-brands, and divisions from one place.
You can use this list as a starting point for the B2B eCommerce platform comparison.
What are the benefits of selling on a B2B platform?
There are three major benefits of selling through a B2B eCommerce platform:
- Increased revenue: Selling online helps expand your market reach, and make your products more discoverable, thereby attracting more potential customers.
- Optimized sales processes: A B2B sales portal lets customers place orders 24/7, giving your sales reps more time to pursue new opportunities. It also eliminates manual, repetitive tasks by enabling your sales team to automatically import orders and invoices, send RFQs, and convert quotes to sales.
- Improved customer experience: With a B2B platform you can make purchasing easy and personalized for businesses, encouraging them to buy from you again.