Get a full PDF version of this chart with top nine B2B eCommerce platforms compared against fifteen key capabilities
9 Best B2B eCommerce Platforms with the Comparison Table
Top B2B eCommerce Platforms Comparison Chart
When it comes to choosing the best B2B eCommerce platform, you have many options. That abundance is confusing. We know the needs of B2B companies are vastly different from their B2C counterparts. Because B2B needs are different, the decision-making criteria are different too.
We want to help you cut through the clutter and narrow down your choice of B2B eCommerce software vendors. Download our B2B eCommerce comparison chart and then use it to review the features of major B2B eCommerce products. Then compare the offerings against the must-have features of an eCommerce platform built for B2B transactions.
Feature
Feature description
Open Source B2B digital commerce
Open collaboration dynamic with Community allows for less bugs, more updates, and better UX
Scale and performance
Operate with 10M+ skus and tens of thousands of price lists
Ultimate flexibility to customize for business needs
Built with a comprehensive set of features ready for any B2B commerce model.
Fully dynamic Open RESTful API
Seamlessly connect into 3rd party programs
Download the full comparison chart
Top B2B eCommerce Platform Vendors Comparison
The B2B eCommerce platform comparison chart provides key information about nine major players in the B2B landscape. These companies and their B2B eCommerce solutions are included because they hold a large percentage of the market share and have a proven record of success with enterprise and mid-market clients. We’re not including in this chart some popular platforms, like 3dcart or WooCommerce, because they were originally developed for small B2C shops, and offer limited capabilities to support complex B2B operations.
Use this information about the pros and cons of each platform to comprehensively review and evaluate your options.
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OroCommerce
See how Oro performs in the 2022 Gartner's Magic QuadrantOro’s founders are the team that founded Magento and later sold it to eBay. Since then, they have focused specifically on B2B eCommerce software solutions. OroCommerce is an open-source, modular eCommerce platform developed specifically for the B2B market. It offers B2B merchants a diverse range of B2B marketplace and digital commerce capabilities out-of-the-box, including but not limited to personalization, localization, an advanced pricing engine with customer-specific pricing, workflow automation, customer retention tools, and the integrated OroCRM product.
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Magento (Adobe Commerce)
See how Magento performs in the 2022 Gartner's Magic QuadrantFounded in 2008 by Oro co-founders Yoav Kutner and Roy Rubin, Magento develops cloud-based, open-source eCommerce solutions. Magento was sold to eBay and subsequently sold again to become part of the Adobe Experience Cloud suite of products. The initial Magento focus was B2C eCommerce, but it now offers add-ons and extensions in an effort to serve the B2B market.
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Optimizely (Episerver)
See how Optimizely performs in the 2022 Gartner's Magic QuadrantEpiserver was founded in 1994 in Sweden to develop CMS technology. In 2019 Episerver entered the B2B eCommerce market when they acquired Insite, a B2B eCommerce startup. More recently, they acquired Optimizely, a digital experience management company, and extended that brand name across all products. Optimizely solutions are primarily geared towards enterprise-grade B2C brands, but can also be configured for B2B use cases.
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Unilog
See how Unilog performs in the 2022 Gartner's Magic QuadrantFounded in 1998 and headquartered in Bengaluru, India, Unilog is a global technology company that developed eCommerce business software with an integrated PIM system. Its solutions are designed specifically for small and mid-market distributors, manufacturers, and wholesalers. Unilog’s eCommerce business software is only available through a SaaS model, so use is limited to cloud platforms such as Google Cloud and Microsoft Azure only.
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Salesforce
See how Salesforce performs in the 2022 Gartner's Magic QuadrantSalesforce is a cloud-based technology company that started in 1999 with a customer relationship management solution. Since then, the company has expanded product offerings to include software for marketing, sales operations, and eCommerce. While Salesforce offers an extensive range of eCommerce solutions (including an online store and mobile-first point of sale transactions), many of them are available only as expensive add-ons to other Salesforce products.
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SAP Hybris
See how SAP Hybris performs in the 2022 Gartner's Magic QuadrantHybris is a Swiss company and a subsidiary of SAP, selling multi-channel and content management software. Its software suite is designed for complex B2C, B2B, and B2B2C use cases for enterprise-level companies, which generally results in a high total cost of ownership. Hybris key software features include search and merchandising, order & product management, dashboards, and web content management, among other capabilities.
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Shopware
See how Shopware performs in the 2022 Gartner's Magic QuadrantShopware is a German company that develops omnichannel cloud eCommerce solutions used predominantly by European customers for B2C eCommerce. In addition to B2C, the company is investing in B2B eCommerce by developing extensions and add-ons. Because it is a relatively new product, the Shopware B2B eCommerce platform is mainly used by smaller brands. It’s available in two editions: open-source and commercial.
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Intershop
See how Intershop performs in the 2022 Gartner's Magic QuadrantIntershop began in 1992 and is a cloud-first B2B software solutions provider. Its eCommerce solution is an all-in-one package featuring order management & fulfillment, product information management, and experience management capabilities. In addition to the business segment of software products, the company also operates a service segment, with consulting and training services.
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Spryker
See how Spryker performs in the 2022 Gartner's Magic QuadrantSpryker Commerce is a modular PaaS system that enables B2B, B2C, and B2B Marketplace business models. It offers decoupled front-end apps and back end with separate eCommerce components on offer, such as search, stock management, checkout, OMS, and others. Since the software is open code and quite technical, it’s most suitable for brands that can handle complexity and a steep learning curve.
B2B eCommerce Platform Key Selection Criteria
As you research and compare best B2B eCommerce platforms, you’ll naturally want to focus on the feature set of each. Review this detailed list of essential B2B functionalities to identify the ones most critical to the success of your use case.
5 B2B eCommerce Site Examples
Every B2B eCommerce project is different. What works well for one B2B business may not always be applicable for another. But there are always insights to be gleaned from successful B2B eCommerce sites, like Alibaba. Explore these five examples of real B2B websites to better understand how to approach essential features like navigation, product pages, checkout, shopping lists, and personalization.
Wastequip
Wastequip is a leading manufacturer of waste-handling equipment with over 2,000 employees and 38 facilities. The B2B organization decided to enter the eCommerce market, starting with one brand, Mountain Tarp.
Wastequip’s strategic goal was to simplify the ordering process for customers and grow its online presence in response to increasing customer demand.
After the eCommerce site went live, it saw an 8x increase in web traffic – convincing proof of its rapid adoption.
What makes Wastequip’s B2B eCommerce site successful:
- Easy navigation with convenient search to quickly find and order products
- Detailed product descriptions and the ability to download product documentation
- Shipping date estimation
- Easy-to-use support options
- Multi-item ordering functionality
Dunlop
Dunlop Protective Footwear designs, develops, and manufactures footwear for industrial environments. To scale its business, Dunlop made the natural decision to expand online. With a robust B2B eCommerce solution as a foundation, Dunlop digitized its sales channels, increasing conversion rate by 40% and average order value by 10%.
What makes Dunlop’s eCommerce site successful:
- A responsive website with an easy-to-navigate structure
- The ability to quickly place orders from desktop and mobile apps
- Order history tracking
- Complete stock and pricing transparency
- Integration with fulfillment and business data management software
- Country-specific eCommerce websites ensure Dunlop’s audience gets localized products and promotions
Azelis
Azelis is a global service provider in the specialty chemicals and food ingredients industry. To better meet the needs of its customers, Azelis invests in the eCommerce platform for the chemical industry. One of the key digitization enablers is its customer portal.
The goal of the portal is to educate and inspire customers to help them make more informed purchasing decisions. Azelis self-service portal centralizes high-quality technical information, products, pricing options, formulations, and samples.
What makes Azelis eCommerce portal successful:
- Searchable, up-to-date product catalogs
- Catalogs are localized for different customer groups based on a language and region
- The ability to easily order online, view recent purchases and payment and credit card information
- Shipment tracking
- Live support
Saltworks
Saltworks is the largest salt manufacturer in the US, supplying wholesale customers like distributors, restaurants, gourmet retailers, as well as individual consumers. Saltworks invested in a flexible B2B eCommerce solution to provide personalized buying experiences for B2B customers while also managing its B2C sales.
Saltworks’ new storefront creates a unified shopping experience for their B2B and B2C customers. B2B customers are redirected to a separate portal designed for B2B ordering, billing, and checkout. Splitting the B2C and B2B workflows helps better handle both business models providing all buyers with a functional, smooth purchasing experience.
What makes Saltworks eCommerce site successful:
- A personalized B2B ordering and reordering workflow
- Extended checkout for B2B customers to accommodate LTL, UPS, freight quoting, and self-arranged shipping methods
- Amazon cross-promotion: customers can click the “Available at Amazon” button to purchase B2C products on Amazon and pay using PayPal
- Content-rich product pages with downloadable spec sheets and product certifications
Petra
Petra is a leading distributor of consumer products working with more than 800 brands and tens of thousands of retail partners. Being a future-oriented company, Petra wanted to transition their B2B customers online and needed a scalable B2B digital commerce platform.
With a robust B2B eCommerce platform, Petra launched a commerce website with expansive B2B functionality. The platform also offers integrations with enterprise-grade tools, like ERP, PIM, and CRM, enabling Petra to automate business data transfer across all critical aspects of its business.
What makes Petra eCommerce site successful:
- Self-service that supports quick sales order forms, CSV file uploads, and personalized shopping carts
- Site search available by keyword, SKU, and part number
- Extensive search filters
- Detailed product descriptions with the ability to add brand logos
- Functional B2B customer accounts with multiple logins, different levels of permissions, and flexible order approval workflows
FAQ: B2B eCommerce Platform Comparison
What is a B2B eCommerce platform?
A business-to-business (B2B), also called B-to-B, eCommerce platform enables companies to create a website where businesses (e.g. manufacturing companies, wholesalers, suppliers) can sell goods and services online.
Which eCommerce platform is best for B2B?
The B2B landscape for eCommerce products is complex. If you want to offer an outstanding customer experience and make it easy for companies to do business with you online, you need an eCommerce platform developed specifically for B2B. This means the B2B sales platform should be able to cover between 70% and 80% of B2B functionality out-of-the-box (e.g. order negotiation, complex pricing lists and rules, ERP integration, etc.).
Additionally, the best eCommerce platform for B2B is modular, flexible, customizable, and powered by artificial intelligence, which means it can be adapted to any B2B use case or channel (desktop, mobile app, etc.), regardless of the industry or vertical.
The only platform on the market today that has been developed to meet complex B2B needs from the ground up is OroCommerce.
What is an open-source B2B eCommerce platform?
When you compare eCommerce solutions, it’s important to understand the difference between open-source and proprietary platforms. An open-source B2B eCommerce platform gives you free access to the source code. This provides the flexibility to adapt the platform to meet your business needs. But it also requires IT resources to customize the code or take advantage of code that others have developed.
The key benefits of open-source B2B eCommerce platforms include:
- Greater security as bugs are fixed faster.
- Community support.
- Open APIs for easier integration.
- Generally a lower total cost of ownership.
Learn what makes OroCommerce the best open-source B2B eCommerce platform.
What are the must-have B2B features of a enterprise eCommerce platform?
The best B2B eCommerce software streamlines sales and improves the customer acquisition and buying experience. When choosing an enterprise eCommerce platform, make sure it has the following features:
- Content Management System – communicate the advantages of your products with product descriptions, videos, certifications, and marketing materials using a wide variety of media types.
- Multiple Price Lists – create and customize as many price lists as you need and manage complex pricing strategies.
- Digitized Order Negotiation – easily handle CPQ processes, like requests for quotes and quote to cash transactions.
- Integrations – prevent data silos by seamlessly integrating with your ERP, WMS, PIM, CRM, and other business applications.
- Access Controls, Roles & Permissions – ensure that users have access to only the data they need to do their job.
- Corporate Account Management – address complex, hierarchical corporate account structures.
- Support for Multiple Organizations, Websites & Stores – control multiple businesses, sub-brands, and divisions from one place.
You can use this list as a starting point for the B2B eCommerce platform comparison.
What are the benefits of selling on a B2B platform?
There are three major benefits of B2B selling through a digital commerce platform like Aliexpress or Alibaba:
- Increased revenue: Selling online helps expand your market reach, and make your products more discoverable, thereby attracting more potential business customers.
- Optimized sales processes: A B2B sales portal lets business buyers place orders 24/7, giving your sales reps more time to pursue new opportunities. It also eliminates manual, repetitive tasks by enabling your sales team to automatically import orders and invoices, send RFQs, and convert quotes to sales.
- Improved customer experience: With a B2B platform, you can make purchasing easy and personalized for businesses, encouraging them to buy from you again.