11 Best B2B eCommerce Platforms with the Comparison Table

Founded in 2008, Adobe Commerce (formerly Magento) is an open-source eCommerce platform acquired by Adobe and integrated into its Experience Cloud suite. While initially focused on B2C, Adobe Commerce now offers B2B functionalities through add-ons and extensions. However, its B2C foundation and reliance on integrations for core B2B features can create complexity and limit its effectiveness for businesses with complex B2B sales processes.

Optimizely Configured Commerce leverages its robust CMS technology to deliver enterprise-grade solutions, particularly strong for sophisticated B2C storefronts. While configurable for B2B, it requires customization to fully unlock complex B2B features like advanced price lists, a workflow engine, and digital sales rooms. While offering scalability and customization options, businesses should weigh configuration needs against the comprehensive, out-of-the-box B2B features of purpose-built platforms.

Founded in 1998 and headquartered in Bengaluru, India, Unilog is a global technology company that developed eCommerce business software with an integrated PIM system. Its solutions are designed specifically for small and mid-market distributors, manufacturers, and wholesalers. Unilog’s eCommerce business software is only available through a SaaS model, so use is limited to cloud platforms such as Google Cloud and Microsoft Azure only.

Salesforce Commerce Cloud, part of the expansive Salesforce ecosystem, provides cloud-based solutions for B2B, B2C, and DTC eCommerce. While feature-rich, many functionalities are available as add-ons, potentially increasing costs. Businesses already leveraging Salesforce CRM or Sales Cloud can explore platforms like OroCommerce, which offers seamless integration through a native Salesforce connector, to unify their existing CRM data with a robust B2B eCommerce solution.

commercetools is a cloud-based, headless platform built on the MACH architecture (Microservices, API-first, Cloud-native, and Headless). While initially focused on B2C, it recently introduced B2B functionalities. However, as a pre-composed solution, it relies heavily on custom development and integrations to deliver a complete B2B platform experience. Businesses should consider the extensive development resources required to build out essential B2B features workflows automation, which are not included in the core commercetools offering.

Shopware is a German company that develops omnichannel cloud eCommerce solutions used predominantly by European customers for B2C eCommerce. In addition to B2C, the company is investing in B2B eCommerce by developing extensions and add-ons. Because it is a relatively new product, the Shopware B2B eCommerce platform is mainly used by smaller brands. It’s available in two editions: open-source and commercial.

Intershop began in 1992 and is a cloud-first B2B software solutions provider. Its B2B eCommerce offering is an all-in-one solution featuring order management & fulfillment, product information management, and experience management capabilities. In addition to the business segment of software products, the company also operates a service segment, with consulting and training services.

Spryker, positioned as a commerce operating system, takes a modular approach, providing businesses with individual components to assemble a customized eCommerce solution. This high level of flexibility allows for tailored B2B, B2C, and marketplace experiences. However, this flexibility comes with a steeper learning curve and requires significant technical expertise to integrate the various components effectively. Businesses considering Spryker should ensure they have the development resources and technical proficiency to leverage its full potential.

BigCommerce is a popular SaaS platform catering to both B2B and B2C businesses. However, its core offering is primarily B2C-focused. While they offer a B2B Edition, it operates as a separate app with its own technology stack and API, potentially leading to integration challenges. Businesses with complex B2B workflows might find limitations in features like workflow automation and marketplace capabilities, which are not natively supported. Additionally, BigCommerce’s customer base primarily comprises smaller businesses, which might raise scalability concerns for larger enterprises.

Shopify Plus, built upon the popular Shopify platform, caters to high-volume businesses seeking a scalable SaaS eCommerce solution. While offering an intuitive interface and extensive app ecosystem, its strength lies primarily in the B2C space. B2B features, while present, are less comprehensive, lacking robust functionalities for advanced pricing, quote management, and seamless CRM/ERP integrations. Businesses with complex B2B workflows may need to rely on workarounds or third-party apps, adding complexity and potentially impacting costs.