The B2B eCommerce Platform for Distributors

Buyers keep calling because the portal can’t show them their price, terms, or your stock. Cover those and the calls you still get are the ones worth a rep’s time.

• Reordering and recurring orders: Buyers reorder from history, save shopping lists for recurring jobs, and schedule standing orders they can pause themselves. This is where repeat business and customer loyalty come from, and it’s usually what brings an account back for a second login.
• Account management for their whole organization: Customer accounts mirror your buyer’s structure, so one login covers multiple locations and each user gets the permissions their role allows.
• Self-service features for documents and approvals: Buyers pull order history, invoices, packing slips, and tracking on their own, and your customer’s approval chains and spend limits hold inside your portal. That removes the status call from your purchasing process.
• Live availability and customer specific catalogs: Buyers see stock by warehouse with confirmed ship dates from your inventory management system, and customer specific catalogs show only what each account is entitled to buy.
• Invoicing and payment: Buyers view statements and settle invoices by card or ACH in the same place they order, which shortens how long your money sits outstanding.

Your reps sell from the same records your customers order from.

• Field sales app: Reps plan and log visits, check an account’s negotiated price on site, and build quotes or orders during the conversation, online or offline.
• Built-in CRM: Customer data from orders, quotes, and support sits in one record, so account management and customer interactions happen in the same system your team sells from. You can see the full history of customer relationships rather than jumping between a CRM and an ERP.
• Buyer impersonation: A rep sees the buyer’s exact screen, including their pricing and their open cart, and fixes a stalled order while the customer stays where they are.
• Workflow automation: Your team configures order routing, approval steps, and notifications in the admin, so a process change doesn’t wait for a development release.

Buyers land on the part you stock, even when they search with a number you don’t carry.

• Cross-references and substitutions: You map interchangeable parts, superseded numbers, and manufacturer numbers to what you stock, so product data for a part you don’t carry still returns your equivalent.
• Customer part numbers: Buyers order using the numbers already in their own systems, mapped to your SKUs, so adding product lines doesn’t force them to relearn your catalog.
• Advanced search capabilities: Advanced search stays fast across complex product catalogs running into millions of SKUs, and results respect each account’s entitlements so customer specific catalogs show only what they can buy.
• Matrix and bulk entry: Buyers configure specification grids on one screen and upload large orders by CSV instead of keying hundreds of lines.

Orders, pricing, and inventory stay in sync across every system you run, including several ERPs at once.

• Integrate with leading ERP systems: API-first connectors handle deep ERP integration with SAP, Epicor, Infor, NetSuite, Acumatica, JD Edwards, and Dynamics 365, plus enterprise resource planning systems your team built in-house.
• More than one ERP at a time: The commerce layer normalizes orders across parallel ERP environments, so you keep selling through an acquisition or a consolidation.
• PIM, EDI, and punchout: You connect product data governance, EDI trading partners, and buyer procurement platforms including Ariba, Coupa, and Oracle to the same catalog and the same pricing rules.
• One instance, many sites: You run separate brands, business units, and regional storefronts from a single instance on scalable infrastructure, with shared inventory and pricing underneath.

OroIQ runs inside the platform that already holds your pricing, restrictions, and account permissions.

• AI SmartOrder: Emailed and PDF purchase orders become draft orders with each customer’s part numbers mapped to your SKUs. Documents carrying 700 or more line items process in about 30 seconds.
• AI SmartAgent: Buyers ask about stock, pricing, order status, and alternatives in plain language, and answers come from their own contract terms and entitlements. They get to informed purchasing decisions without waiting on a rep.
• AI SmartInsights: Your team asks about margin, average order value, customer adoption, or inventory in plain English and gets charts and KPIs back, with access following the roles you already set. Reading customer behavior stops requiring a report request.
• Permissions carry over: Product restrictions and account roles apply to AI answers the same way they apply in the storefront, because it’s the same permission model.