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B2B Marketplace

for Buyers & Vendors

What is a B2B Marketplace?

An online B2B marketplace is where both buyers and vendors can engage in digital commerce. Like popular B2C marketplaces (think Amazon, eBay, and Etsy), a B2B marketplace connects multiple buyers with different manufacturers, suppliers, wholesalers, and retailers via a single portal. It's important to note that marketplaces can take on different names, such as multi-vendor marketplace, digital exchanges, purchasing portals, vertical hubs, and vortals (virtual portals).

B2B Marketplace
B2B Marketplace Solutions

Benefits of a Multi-Vendor Marketplace

For vendors, a marketplace provides access to a larger pool of buyers and customers. This lets businesses tap into new customer segments and global markets. Also, marketplaces can be great to test out new products and gauge demand. For buyers, a marketplace compares multiple offers and prices from different vendors all in a single place. Giving customers the power to choose the best product, price, and service promotes more buyers to visit the marketplace.

B2B Marketplace is Different from a B2C Marketplace

Though inspired from B2C marketplaces, a marketplace for B2B eCommerce requires specific B2B and multi-vendor
marketplace features to resolve scenarios like:

Bulk ordering

Editing purchase orders online

Quantity discounts

Quote, RFP, and negotiation workflows when ordering

Custom pricing depending on customer type

Accept various B2B payment types and terms

Why Choose OroCommerce for B2B Marketplace?

OroCommerce offers multi-vendor marketplace features
for both B2B buyers and vendors


Manage Individual Buyer & Vendor Accounts

Protect individual buyer information – like payment, shipping address, and order history. Also, maintain sensitive vendor information – like product appearance, specifications, and prices.

Support Dynamic Pricing

Showcase only the relevant prices to the correct buyer. Create different customer pricing categories for wholesale prices, MSRP, bulk prices, or customer-specific prices.

Track Bid to Quote to Order

Manage the entire buying process for both buyers and sellers from start to finish. Flexibly change orders to the desired payment, delivery, and fulfillment method.

Easy Product Navigation and Display

Enable buyers to quickly navigate through products, descriptions, photos, specifications, and quantities. Make it easier for the buyer to know what they are purchasing.

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