We’re thrilled to announce that OroCommerce has been named a Leader in the IDC MarketScape: Worldwide B2B Digital Commerce Applications for Midmarket Growth 2023-2024 Vendor Assessment.
The IDC MarketScape report evaluates the vendors based on their technical capabilities, strategic positioning, and customer feedback. It also provides guidance for B2B buyers on how to choose the platform that will best suit their business goals and differentiation strategies.
“We’re honored to be named a Leader in the IDC MarketScape for B2B Digital Commerce Applications for Midmarket Growth”, said Yoav Kutner, Oro’s CEO. “As we look to 2024, we’re going to build on this accomplishment and keep on innovating to unlock new value for our customers—and drive the B2B and B2X digital commerce space in compelling new directions.”
So, what makes OroCommerce a Leader in B2B digital commerce? Here are some of the key reasons:
- B2B focus: Oro’s dedication to B2B commerce is significant and a major part of the company’s origin story. The company built Oro for B2B digital commerce, and it comes with deep B2B-specific functionality, including granular workflow/permissions and a strong pricing engine.
- CRM integration: Oro is one of the few digital commerce vendors to offer a full-function CRM module that comes natively integrated with commerce. This integration empowers buyers to create unique, highly customized, and configurable commerce experiences with a platform offering deep functionality.
- Flexibility: As an open source platform, OroCommerce is highly customizable and can support a wide range of B2B organizations with complex needs. Even though Oro chooses not to jump on the composable headless hype train with its go-to-market strategy, the company designed OroCommerce to accommodate both composable and headless commerce deployments.
- Reduced time to value: The company sells OroCommerce as a complete solution for B2B commerce, which can significantly accelerate TTV for the right buyers, with the caveat that Oro may not be appropriate for large enterprises.
The report indicates that B2B businesses may want to “consider Oro if you are a midmarket to enterprise B2B organization looking for a digital commerce platform purpose built for B2B with a lot of flexibility under the hood, a natively integrated digital commerce platform, a marketplace, and CRM.”
If you’d like to see the full OroCommerce profile and the IDC MarketScape graphic, get free access to a report excerpt below.
