What is a workflow?
Put simply, workflow automation in eCommerce is a sequence of steps through which a piece of work passes from initiation to completion. They are often created in order to automate or standardize complicated, multi-step processes across an organization. In the B2B eCommerce world, for example, a workflow could be used to guide the checkout process from order submission to payment, or to simplify the process of submitting a quick order form or a request for a quote, as well as much more. (more…)