As companies look to improve the B2B buying experience, they are realizing one important trend: just make it simple! Companies like Amazon have set high expectations for B2C consumers and B2B buyers want a similar hassle-free shopping experience to make it easier to do their job. How can you provide a flawless eCommerce customer experience for your company with the help of technology platforms? Check out our latest podcast episode to find out!
In this episode, you’ll hear from IDC Analyst, Jordan Jewell, who specializes in digital commerce and enterprise applications across the world. Join us as he shares how trends in B2C may predict the future of the B2B buying experience and what B2B businesses need to know to stay ahead.
Here’s a sneak preview on his advice:
“Focus on getting the basics right. Get your platform up and running, get initial feedback from your customers, and build on top of that.”
What You Need to Know:
- A platform designed for B2C will not suffice for most B2B organizations.
- On average, any organization that builds a strong and reliable digital commerce platform will see a good return on their investment.
- B2B buyers want to get their job done quickly and efficiently. Provide a platform that does both!
- The B2B market is growing about twice as fast as B2C. Finding a technology platform that is future-proof is key for B2B eCommerce success.
Ready to hear more about nailing down the foundation for success with your B2B eCommerce solution? Click here to listen to our latest episode!