Change is the one constant in eCommerce. As new and improved technologies come to market, companies move from one platform to another. Replatforming can be driven by external forces (like the sunset of Magento 1) or internal forces (a desire for improved functionality or performance).
Should You Replatform?
Do you know when it’s time to replatform or just go with a redesign? Some signs are obvious, and others not so much. Do you know what they are? Your customers, sales, marketing, and tech staff may be sending you signals that a move to a new platform is necessary. Are you listening? This guide will help you identify the obvious signs like maintenance costs slowly creeping up, or more subtle ones like a spike in onsite search, and help you figure out a plan of action.
What’s in the Guide
Download the Ultimate Guide to eCommerce Replatforming and get detailed information for replatforming for B2B or B2C eCommerce. This guide takes you through the complete process from beginning to end. It even includes a look at a few companies that have successfully executed a replatforming effort and what we can learn from their experience. This guide includes:
- Recognizing warning signs and where to look for them
- Understanding the fears and risks associated with replatforming
- How to successfully plan a migration project
- How to evaluate solutions
- Planning for SEO retention
- Developing and testing best practices
- Why a soft launch is important
- Going live
- Post-migration monitoring
Whether you are replatforming in-house or engaging a partner, this guide will become your handbook for the process.
Who Should Read This Guide?
This guide was written for omnichannel retail, wholesale, distribution, and manufacturing businesses looking to scale and improve their B2B and B2C eCommerce experiences. This Guide to eCommerce Replatforming has valuable information for:
- Online Channel/eCommerce Managers
- Chief Marketing Officers, and Directors
- IT Executives and Managers
- Business Owners
- Chief Executive Officers/Presidents
It provides the information you need to assess your current situation, evaluate possible solutions, and a step-by-step guide for planning and implementing a move to a new eCommerce solution. Whether you are tasked with retaining SEO or developing customizations, there’s something here for everyone.
Learn from the Success of Others
If the thought of replatforming leaves you feeling queasy, we’ve prepared a number of case studies to put those fears to rest. This guide to replatforming takes a look at companies that achieved great success from their replatforming projects. From manufacturers that handle B2B and B2C with one platform to a distributor that focuses solely on B2B, you’ll discover how careful planning and thoughtful execution result in an eCommerce presence that drives sales and supports marketing efforts. Each one of these companies had very different needs, but replatforming was the unifying solution.
Get the copy of the Ultimate Guide to eCommerce Replatforming here.
