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B2B eCommerce

New Whitepaper: Product Information Management in B2B eCommerce

May 28, 2020 | Oro Team

If you’re in B2B eCommerce, you must have heard about Product Information Management (PIM). As your product catalogs get more complex, digital assets grow in size and complexity as well. What’s more, customers’ expectations rise, buyers get more tech-savvy, and offering timely, accurate digital media becomes mission-critical.

Why PIM for B2B eCommerce?

Today’s shoppers are receptive to convenient digital experiences. They have short attention spans and an eye for detail, so B2B businesses that offer the easiest and most convenient place to shop – complete with up-to-date, personalized, content-rich product information – will see more engagement, return customers, and sales.

Thus, forward-thinking B2B sellers must consider PIM to reduce time, energy, and errors in managing product information, while offering better experiences for their customers. Our new whitepaper in partnership with OroCommerce and Akeneo is designed to be a reference to help B2B eCommerce businesses get ready for the future and succeed.

b2b ecommerce pim

What’s in this whitepaper?

Our whitepaper, Product Information Management in B2B eCommerce gives you the most up-to-date information on one of the biggest trends in eCommerce. We’ll share some of the most pressing questions eCommerce businesses have regarding PIM, including:

  • The rise of B2B eCommerce and customer expectations
  • The trends shaping B2B eCommerce including the need for PIM
  • An introduction to PIM systems and their capabilities
  • Benefits PIM  eCommerce offers to B2B eCommerce businesses
  • Important evaluation criteria for your next PIM solution
  • How a B2B distributor achieved success with B2B eCommerce integrated with a PIM solution

Who should read this whitepaper?

This whitepaper is useful for leadership, sales, commerce, marketing, and customer-facing teams interested in reducing complexity, automating, and unifying product data. This paper explains how enriched product information can make your B2B eCommerce operations stand above the rest.

It’s a valuable resource for:

  • Sales / eCommerce Managers
  • CMOs, Marketing Directors
  • CEOs, Business Leaders
  • IT Executives and Managers
  • Business Owners

Learn How a Business Like Yours Succeeded

Better customer experiences, cleaner data integration, and improved productivity sounds great on paper, but how do you leverage PIM solutions to work for your B2B eCommerce business?

B2B selling is complex, spanning across different channels, multiple product categories, and structures. This is especially true if you’ve set up multiple websites, languages, or business models (B2C, B2B, and D2C). Towards the end of the whitepaper, we’ll explore how a B2B seller experienced considerable gains from integrating a PIM solution with their eCommerce platform. 

Do you want to learn more about how a PIM and eCommerce can make your business ready for the future?

Download the free Product Information Management in B2B eCommerce whitepaper here.

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