Today, we are proud to announce that our customer and manufacturer of industrial footwear, Dunlop Protective Footwear, won a “Collaborative Ecosystems Award” from the Manufacturing Leadership Council.
We also took home a “Partner Award” for our role in strengthening ecosystems and driving digital transformation for the footwear brand. The recognition demonstrates the critical role Oro played in successfully implementing Dunlop’s sales platform, part of its global “Always Dunlop” digitization initiative.
OroCommerce’s B2B eCommerce platform, implementation partner Smile, combined our mutual assistance and support, enabled Dunlop to increase efficiencies, reduce costs, and create winning customer experiences across multiple target markets.
Both “Collaborative Ecosystems Award” and the “Partner Award” recognize the success of our project with Dunlop while at the same time validating our mission of helping B2B businesses transform and become digital-first organizations.
Why are the Manufacturing Leadership Awards important?
The Manufacturing Leadership Awards single out manufacturing companies and leaders in the industry that shape the future of global manufacturing. Organizations and individuals get chosen for the ability to achieve success in delivering exceptional organizational and customer value, technology leadership, sustainability, return on investment, and more.
Winning projects that demonstrated achievement in various categories are chosen by a panel of expert judges comprised of global industry experts and business leaders. These include leaders from the World Economic Forum, Johnson and Johnson, Dow, General Motors, and more.
Why was Oro’s Dunlop B2B eCommerce project recognized?
When Dunlop launched its company-wide digitization initiative “Always Dunlop,” the goal was to reevaluate sales and operational processes for inefficiencies and replace them with cutting-edge technologies. Oro’s expertise and capabilities in the B2B eCommerce and manufacturing space enabled Dunlop to launch fully functional online stores for 12 countries in less than ten weeks.
Aside from being launched in record time, the project was managed completely by distributed teams, allowing Dunlop to overcome pandemic-era challenges, supply chain disruptions, and labor shortages.
The result was a project with effective use of resources, leading to quicker time to market, faster expansion, and improved customer experience.
Following launch, Dunlop saw numerous benefits:
- 3.5X increase in monthly website traffic
- 10% increase in conversions
- 10% increase in average order value
- 41% self-service customer adoption rate
- 300+ hours of routine work automated each month
The higher-than-expected adoption rates, increased efficiency, and revenue growth encouraged Dunlop to accelerate rollout to all of their customers and use OroCommerce as the main communication channel.
Dunlop Protective Footwear and OroCommerce
Dunlop Protective Footwear is a leader and global manufacturer of protective footwear for industrial customers operating in extreme environments. Dunlop’s customers span 50 countries and range from businesses of all sizes in the agriculture, fishery, forestry, food processing, construction, energy, and mining industries.
Dunlop’s customer-centric philosophy places customer needs at the heart of their business. They rely on close customer relationships to develop and manufacture boots for unique customer needs.
When the time came to improve the customer experience, Dunlop looked for a trusted and capable technology partner committed to B2B customer excellence. The partnership with Oro enabled Dunlop to leverage the knowledge and resources to take customer relationships to the next level and scale their business.