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B2B eCommerce

OroCommerce 6.0: What’s New in Content Management and Merchandising?

March 20, 2024 | Oro Team

This blog is a part of our OroCommerce 6.0 series highlighting new and improved functionality.

We’re releasing OroCommerce 6.0, a major update to our platform soon, and this is a sneak peek at some of the enhancements we’re making to streamline content management and merchandising experiences.

OroCommerce delivers a limitless, featureful, flexible B2B commerce platform through its comprehensive solutions for companies selling B2B. Part of our commitment involves embracing cutting-edge technology trends, equipping you with AI-powered tools for content creation and advanced on-site search capabilities.

Explore OroCommerce 6.0: See What’s New in Our Live Demo on April 2

Effortless Content Creation with AI Integration in OroCommerce

Elevate your marketing team’s productivity and expedite campaign rollouts with the latest AI technology. Our new AI-powered feature, supported by leading-edge AI from Vertex AI and OpenAI, propels content creation for product descriptions, email campaigns, and landing pages within OroCommerce. Enjoy smoother processes and increased content generation efficiency.

Content generation in OroCommerce

Enhanced Creative Freedom with Improved WYSIWYG Editor

Our WYSIWYG editor has received updates that grant content managers more creative control and a more efficient backend experience. The introduction of new content templates, such as tiled highlights and tabbed content sections, makes crafting compelling content simpler than ever. We’ve also upgraded the image slider widget for better image quality, broadened content segment widget capabilities, and added an SVG icon library for easy integration of sharp, scalable graphics into your content.

OroCommerce Improved WYSIWYG

Showcase Top Products in Search Results

Elevate your most attractive or profitable products in your website’s search results. Our improved Search Terms feature lets you present tailored content blocks and dedicated landing pages, or redirect users based on their search terms.

Customize search results page with tailored content blocks

Enhanced Search Experience with Advanced Autocomplete

Assist your customers on their buying journey with intuitive search suggestions. Our enhanced autocomplete now processes full-text phrases, offering relevant search suggestions that go beyond just product matches for the letters entered into the search bar.

Advanced Autocomplete

Explore OroCommerce 6.0: See What’s New in Our Live Demo on April 2

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