This blog is a part of our OroCommerce 6.0 series highlighting new and improved functionality.
OroCommerce is releasing a very large update to our platform soon, and this is a sneak peek at some of the improvements we’re making to our native storefront and personalization capabilities. The buyer journey is critical to success and must be easy to navigate, compelling, and efficient.
OroCommerce delivers a limitless, featureful, flexible B2B commerce platform through its comprehensive solutions for companies selling B2B. Our value to our customers includes the storefront and tools needed to personalize the buyer experience.
Explore OroCommerce 6.0: See What’s New in Our Live Demo on April 2
Improved Storefront Experiences and Personalization
Our latest theme offers a fresh, modern look with seamless experience across all devices. It includes a new fully editable homepage with configurable content templates and widgets, new improved, retina-optimized slider, product segment widgets and more. Built for accessibility and internationalization, the new theme enhances navigation, search, and checkout experiences while delivering optimal performance. Numerous configuration options in the new theme configurator allow admins to quickly customize the look and feel to ensure a personalized touch for your online store.
Elevating the Shopping Experience with Product Kits Improvements
Product Kits have undergone significant enhancements, benefiting both the storefront and backend experiences. On the storefront, customers now have access to an improved Product Kit configurator, enabling them to add Kits to their shopping lists, customize them by selecting from available Kit items, review Kit details including individual item prices, and seamlessly proceed to order submission.
Furthermore, Product Kits are now fully searchable, ensuring easy discovery alongside other products in search results. Additionally, the functionality to add and negotiate Product Kits in Quotes has been introduced, offering greater flexibility in sales negotiations.
On the backend, eCommerce managers will appreciate the new import and export functionality for Product Kits, that can speed up the process of creating and managing the Kits for them.
OroCommerce’s Native “Similar Products” Functionality Improved
OroCommerce’s native “Similar Products” functionality now extends beyond the product view page to the Shopping list, available on both view and edit pages. The products featured in this block are automatically retrieved from the search index data. This enhancement increases your product visibility and streamlines the search for alternatives, enhancing the overall purchasing experience for your customers.
AI-powered Product Recommendations
Enhance your eCommerce performance metrics such as click-through rates, conversion rates, and revenue with AI-powered personalized product recommendations. This feature introduces the integration with Google Recommendations AI, offering multiple recommendation algorithms. Website managers can configure the front-end layout and placement of the Recommendations block through content blocks and widgets on the storefront.
