We’re thrilled to unveil the next chapter for OroCommerce: a single, unified brand enabling B2B sales across CRM, commerce, and marketplace channels. OroCommerce has always been envisioned and built as one product, but we’ve gone to market in the past as Oro, OroPlatform, OroCRM, OroMarketplace, and OroCommerce. Today, our strategy is clear—one OroCommerce that enables manufacturers, distributors, and brands to unify their processes and grow their revenue any place, any time, and on any channel.
With a new logo and branding, focused commercial leadership under Rob Walter, OroCommerce’s first global CRO, we have a renewed clarity of purpose. Our product remains an award-winning cloud-based SaaS platform that delivers eCommerce, CRM, and marketplace in a single solution to enable buyer and seller collaboration in any organization. But we’re approaching the B2B market more comprehensively and now as Salesforce Partners with a native Salesforce Sales Cloud integration available today.
We know that buyers will engage your company across various touchpoints both online and offline. So having your sales teams enabled with a fully digital catalog, customer pricing, and customer service tools like case management and buyer impersonation will drive loyalty and adoption. We also know that your buyers need up-to-the-minute access via quotes, shopping lists, bespoke promotional pricing, and access to their account history and invoices. Where sales are truly enabled, more sales will happen.
OroCommerce is a complete solution for digital transformation, powering global companies like PartsBase, Braskem, and Azelis. Expedited sales cycles and revenue increases show up repeatedly in our case studies with these brands. Our unique approach to Unified Sales Enablement means that eCommerce isn’t just adopted by buyers, it’s adopted by sellers. Whether you need a branded ordering portal, a vertical marketplace, or a consolidated platform to operate hundreds of subsidiaries or global divisions—OroCommerce delivers, driving over $3BN in direct revenue through our platform in 2023.
In 2023, global research firm IDC named OroCommerce a Leader in Midmarket B2B, and Gartner named us a Visionary. In 2023, the team grew and our first AI capabilities were released. Now in 2024, we’re excited to unveil the latest version of our product and a new brand that looks as premium as our customers say we are.
OroCommerce is the complete solution for B2B-first companies to succeed in digital transformation.
Yoav Kutner, Co-Founder and CEO
