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The Background

Before becoming a global B2B eCommerce distributor for products from more than 1000 different brands in various product categories, Game World has come a long way, starting in 1992 as a mail order company selling games and gaming accessories. By 1996, their business had grown significantly and they made the decision to focus solely on distribution. They broadened their catalog to include toys, sports accessories, clothes, electronics, health/beauty products, and more – thus growing their catalog from 30,000 to over 300,000 products. Today, Game World distributes its products globally and is a B2B supplier of choice for retailers, large corporations, and local businesses. It is also a recognized market leader in Belgium, Netherlands, and Luxembourg.


Due to the rapid growth of their online customer base, the company ran into the problem that their eCommerce system could no longer handle the influx of orders and had very limited capabilities to manage product/pricing data in sync with their business back-end. Game World needed a platform that could handle its massive product catalog, as well as manage 2.7 million unique pricing rules tailored for each of their business customers. Game World looked to OroCommerce to implement a true B2B eCommerce solution for distributors, with their ever-expanding catalog and growing customer base.

As a result, with OroCommerce’s scalable platform, Gameworld was able to easily build unique pricing rules for all their business accounts. They were also able to keep their current ERP and integrate the data into OroCommerce for a comprehensive view of their product availability, product attributes, customers, and order statuses. Our built-in B2B features eliminated manual processes and created digitized solutions, allowing Game World the freedom to focus on their future growth and success as a B2B product distributor.

For more details on how they conducted B2B pricing, check out our blog.

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