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The Background

Since 2012, has supplied high quality and affordable materials handling parts for their 45,000 happy customers across the US, Canada, Mexico, and Puerto Rico. The B2B eCommerce wholesale company manages inventory for over 600 brands and offers same day shipping where customers can receive ordered parts in a matter of days. tried and tested numerous eCommerce products but could not find a single solution that could scale to manage its 8+ million product SKUs until it tested OroCommerce.


After evaluating Magento and other solutions in the market, Sean McDonnell, CEO of, realized there was a gap in today’s B2B eCommerce offerings. “Products like Magento didn’t offer the necessary B2B features while other B2B eCommerce platforms built expensive solutions specialized for larger organizations,” says Sean. That’s when decided to test OroCommerce to see if it could meet its wholesale B2B needs when selling online. More than finding a proper B2B eCommerce solution for their wholesale business, this story was about striking a true partnership. “I’ve studied their roadmap and their vision and was excited – I found my match, I found the people who get it!” adds Sean.

This not only demonstrated the scalability of the OroCommerce product, but it also showcased the scalability of OroCommerce’s SaaS environment. Using our SaaS setup, was able to quickly and effectively manage pricing updates for both products and shipping across its US, Canada, and Mexico websites along with showcasing the correct inventory volumes resulting in major operational savings.


Implementation of OroCommerce has allowed to achieve the following:

  • Created a single backend with localization capabilities to support multiple websites for 3 different regions
  • Implemented a geolocation feature to calculate real-time shipping ETA’s and cost per customer location
  • Offered online customers real-time inventory and pricing information across multiple warehouses to showcase stock availability
  • Increased online revenue by 25% within the first 3 months
  • Increased Average Order Value (AOV) by 70%
  • Secured over 45,000 online customers within one year
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