A version of this article has been published in LogisticsMatter, contributed by Yoav Kutner, CEO, and Co-Founder of Oro Inc.
Modern supply chains are extraordinarily fragile. With buyers purchasing more online, demand increased, forcing companies to order extra supplies. The increased pressure on supply chains caused bottlenecks and shortages of goods, only more aggravated by insufficient labor resources found almost in every vertical.
So what’s left for companies looking to survive this crisis?
Recently, the primary concerns of manufacturers and distributors were efficient operations and monitoring. Unfortunately, the current situation indicates that it’s no longer enough. B2B companies need to focus their attention on supply chain forecasting and customer management to spot upcoming disruptions and keep customers informed.
This is where technology comes into the picture.
Digital technology promises to bring innovation to where it’s needed most. It’s the key enabler for more robust, resilient, and adaptable supply chains. Here are three ways supply chain digitization achieves the above:
1. Increase data visibility. Companies require quick sourcing abilities, capacity changes, and fulfillment flexibility to better respond to uncertainties. With data visibility, you can make more informed projections, whether it’s for sales, inventory, or capacity planning.
2. Meet customer expectations. Modern B2B customers value timely, accurate information, especially if it concerns their orders. By integrating data across business systems, like eCommerce, CRM, and ERP, you ensure your customers get real-time information, including product availability, price, delivery times, and order status updates.
3. A stable foundation for growth. Digitization through B2B eCommerce makes you more responsive to B2B supply chain disruptions. You’re no longer limited by brick and mortar infrastructure and can grow dynamically even when circumstances change.
One piece of advice for B2B sellers is to prepare for continued supply chain difficulties – but not with outdated technology that drags you behind. Look into solutions that can future-proof your business and drive sustainable growth.