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Developers' Digest

Unleash the potential of B2B headless commerce with OroCommerce and Hycom Composable Frontend

September 5, 2023 | Oro Team

In the ever-evolving world of eCommerce, it’s critical for B2B companies to stay on the cutting edge of technology and provide customers with a modern, seamless shopping experience. A headless commerce approach can help you do just that. In this blog post, we’ll show you the potential of B2B headless commerce using OroCommerce as a backend store solution and a front-end created with the Hycom Composable Frontend platform.

The Advantages of OroCommerce as a B2B Headless Solution

The headless approach is increasingly popular for designing eCommerce platforms. Essentially, headless commerce decouples the front-end (the user interface) from the back-end infrastructure (data management, business processes). By separating the two components, you open up a world of possibilities for developing more flexible and scalable store solutions.

OroCommerce may not be widely known for its ability to separate the front-end from the back-end, but the B2B store software is perfectly suited for the headless approach and provides many back-end benefits for B2B eCommerce:


Since the front-end is independent of the back-end, you can easily change and customize the design and user experience of the storefront while retaining the powerful OroCommerce underlying infrastructure. This allows you to quickly adapt more to market trends and customer needs without compromising back-end performance.


Headless eCommerce allows you to grow your eCommerce business independently of the backend. You can add new features or applications without affecting the existing infrastructure because the OroCommerce back-end scales with your growth.

Learn how headless ecommerce brings more flexibility & scalability to online selling

Load Times

By decoupling the front-end from the back-end, you can improve the performance of your online stores. For example, you can optimize the front-end for faster load times and a responsive user experience without affecting the back-end performance.

Omnichannel Commerce

Headless eCommerce allows you to create a consistent user experience across multiple channels. You can use the same back-end with different front-end applications for your mobile apps, web stores, or even point-of-sales systems in brick-and-mortar stores.

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An OroCommerce back-end combined with Hycom Composable Frontend creates a customized and future-proof shopping experience for your customers.

Hycom Composable Frontend: Modular Architecture Creates The Optimal Customer Experience

With OroCommerce as a solid headless back-end solution, you can use the front-end tools provided by Hycom Composable Frontend to create an engaging and user-friendly customer journey.

The Hycom proprietary front-end platform allows you to take a composable approach to front-end development. This approach is based on the concept of creating modular touchpoints aligned with headless and composable backend architectures. The platform allows you to deliver a seamless eCommerce experience tailored to your specific B2B needs. Its composability lies in the platform’s ability to create business functions from different backend services and the UI from the components that best fit your use case.

You get the freedom to choose the best technologies for your specific needs without being tied to one particular platform. The individual components can also be easily updated or replaced without having to rework the entire system. This saves time and resources and reduces the risk of costly errors and problems.

The Hycom Composable Fronted API Composition makes this possible. The API makes front-end decoupling more effective and allows you to connect different data sources, microservices, or SaaS services to develop your B2B business in a future-proof and unconstrained way. Your Hycom storefront easily connects with OroCommerce to synchronize data such as product catalogs, inventory, or orders.
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The Hycom platform also enables rapid user interface development through the UI component library. Dozens of powerful, responsive, and accessible components allow you to scale the storefront thanks to their reusability.

The UI components are finally assembled into a PWA storefront application that offers users the most common eCommerce features. The PWA app implemented in Next.js is future-proof, resilient, and can support SEO.
All three components–API composition layer, UI library, and PWA storefront – together form the Hycom Composable Frontend Platform, the frontend solution designed specifically for use with headless backend architectures.

Learn more about Hycom's headless use case in the upcoming Oro Tech Talks

Join us on Sept 28, 2023 at 3:30 pm CET

A Perfect Match for Headless eCommerce: OroCommerce and Hycom

The combination of OroCommerce as the backend solution and the frontend platform developed by Hycom enable a powerful and customized B2B eCommerce experience. The API Composition and the Composable Frontend provide the flexibility and innovation that companies need to respond to the ever-changing market demands and customer needs.

Want to know more about a headless solution for B2B digital sales? Talk to Oro about your project.

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