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[Webinar] What Is Sales Enablement in Digital Commerce?

May 7, 2021 | Oro Team

While sales enablement has been a major part of the sales landscape for a number of years, there’s some confusion around what it actually means. Forrester defines B2B sales enablement as a strategic, ongoing approach by firms to equip client-facing employees with the tools to consistently deliver valuable experiences at every stage of the sales cycle. 

But how does it apply to the ever-changing digital commerce world?

In this Oro webinar, guest speaker Joe Cicman, Senior Digital Commerce Analyst at Forrester and Yoav Kutner, Co-Founder and CEO of Oro, Inc. will discuss the latest sales enablement trends in eCommerce.

Reserve your spot for Sales Enablement in Digital Commerce

on May 20th, at 11 am EDT / 8 am PDT

Customer expectations are at an all-time high, but not every business has the resources to keep up. Organizations need holistic technology solutions that are not overbearing, cumbersome, or threatening to their sales staff. 

In this webinar, we’ll explore the post-pandemic buying trends shaping the B2B landscape, the changing self-service experience, and the new role of sales teams. We’ll also talk about how omnichannel retail eCommerce solutions can grow your sales enablement strategy and accelerate sales team success.

Here are some of the main talking points of the webinar:

Post-pandemic buyer trends

When the pandemic shuttered businesses and supply chains overnight, digital-enabled sales interactions became twice as important as traditional ones. We’ll discuss what trends we are seeing as the situation stabilizes and what buying habits are here to stay.

The rise of self-service commerce

Global self-service eCommerce sales accounted for 18% of all B2B sales, according to a 2020 Forrester study entitled “Winning The New B2B Buyer”. Learn how you can build digital self-serve experiences that will benefit both your buyers and your salespeople.

The new role of sales staff

Make sure your sales team is truly ready for omni channel selling. Find out how sales reps can position themselves as advisors and present buyers with personalized content at the right time.

Omnichannel sales enablement tools

To keep up with the changing market, sellers require technology solutions to sell more effectively and help customers make informed decisions. 

We’ll touch upon the role B2B eCommerce platforms play in future-proofing businesses, assisting sales teams, and creating consistent customer experiences.

Don’t miss out – Register now.

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