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B2B eCommerce

New Guide for B2B Businesses: Why Manufacturers and Distributors Must Move Online

July 22, 2022 | Oro Team

According to Gartner’s recent projections, we can expect US B2B eCommerce sales to reach $3 trillion by 2027. Put another way, B2B eCommerce will make up almost a quarter of all US B2B sales. In our new guide, Why Manufacturers and Distributors Must Move Online, we explore why eCommerce is not optional anymore -it’s essential for the success of your business moving forward. 

Why eCommerce and Why Now?

The COVID-19 pandemic was characterized by getting used to the new normal. And before most of us could adapt to it, newfound supply chain challenges, inflationary pressures, product and talent shortages, and a war in Ukraine disrupted the landscape once again. Today’s new normal isn’t static. Every day, we redefine what that new normal is.

On the other hand, digital technology continues to evolve, and B2B companies of all sizes and industries are doubling down on online selling. No matter what’s happening in the world, B2B buyers turn online for their research and purchasing needs. And today’s eCommerce sites are much more than just portals for making purchases. They aren’t just places for selling products. They attract and educate customers, help them reach their goals, and are instrumental in growing your business.

Why Read This Guide?

This guide explores why digital is the driving force for B2B brands and what it takes to build a successful online brand. We start with the benefits of eCommerce, the basics of building an eCommerce strategy, and how to select the right solution for your needs.

Learn how to connect with your audience, expand into new markets, and minimize costs when growing your business.

We’ll cover the following topics:

  • An uncertain environment for B2B businesses

How current events and external pressures impact business priorities

  • You can’t postpone digital transformation

Why digital investments accelerate and innovation thrives during disruption

  • The “must-know” benefits of digital commerce

What makes eCommerce the winning ticket for B2B businesses

  • How to build your eCommerce strategy

Determine how to appeal to your market and what to sell online

  • Approaches for your eCommerce solution

Select the right digital commerce partner for your digital transformation

  • Explore case studies from businesses like yours

From small family businesses to global corporations, discover how B2Bs succeed

Who Should Read This Guide?

Whether you’re new to eCommerce or looking to leverage digital in a new way, this guide is for you. You’ll learn about the digital commerce landscape, how to create an omnichannel experience for customers, and make the right technology decisions for business success. This guide is recommended reading for business owners, sales or marketing managers, or IT managers.

Download the Guide Today!

Just like in B2C eCommerce, B2B customers are moving online in record numbers. However, unlike in B2C, the B2B buying experience is vastly different. Getting there requires knowledge of the market, the right strategy, and organization readiness. The question then becomes: Will you move online and become a leader in your industry or fall behind and become obsolete?

Download the guide here:

Why Manufacturers and Distributors Must Move Online

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