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The Guide to:
Growing B2B eCommerce
Website Traffic and Revenue
Part 1 - Using Search to Boost Website Traffic
This paper is Part 1 out of 2 in the guide to troubleshooting and tackling
the reasons for eCommerce traffic and revenue stagnation.
Who is this guide for?
We’ve gathered helpful tips for businesses that may be new to B2B eCommerce as well as companies that have been online for years. The structure of the guide was made for readers to skip into sections that are most relevant to their particular business and situation.
This B2B eCommerce guide will be most helpful for:
- Marketing Executives and Directors
- eCommerce Managers
- Business Owners
- Chief Executive Officers/Presidents
Why traffic from search is so important?
90% of B2B researchers who are online use search specifically to research business purchases.
What will you find in the guide?
We will walk you through the most crucial aspects of B2B eCommerce SEO (Search Engine Optimization) and SEM (Search Engine Marketing) to boost website traffic. This guide is for both beginners just starting B2B eCommerce and seasoned players that have been online for several years.
Metrics & KPIs
Learn how to correctly segment and track your B2B eCommerce data to spot blockers and bottlenecks.
Understand the risks of Google’s penalties and learn to diagnose and troubleshoot them for higher rankings.
Low Hanging Fruits in SEO
Check that your website is optimized for the search engines with our straightforward tips and recommendations.
SEM for B2B eCommerce
Explore some of the winning strategies and optimization tips that can instantly gain you more traffic with lower cost per conversion.