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ADDEV Materials Uses OroCommerce to Deliver Greater Value to Their Customers

Founded in 2006, ADDEV Materials is a chemical company which designs personalized, value-added solutions to optimize the industrial performance of its customers. Its expertise in high-performance material transformation processes includes converting films, adhesive solutions, and custom packing solutions serving aerospace, defense, transportation, construction, and other markets.
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addev materials challenge

The Challenge

ADDEV Materials wanted to improve the delivery of customized solutions for its French industrial business. Its main objectives were to be closer to customers, bring them more value and reduce order processing costs. During the search for a B2B eCommerce platform, ADDEV Materials looked at OroCommerce, Salesforce, and Wizaplace. The company was looking for:

  • A complete solution for both front and back end
  • Built for B2B ordering and customer experience
  • Ability to have several sites on the same platform
  • Personalized experiences for every customer
We don't see Oro as an eCommerce site, but as a platform that allows us to offer different sites and different experiences according to our types of customers with a different offer, etc. Oro allows us to address in a personalized way different types of customers according to their expectations.
Olivier Fiquet

Olivier Fiquet

Digital Transformation Officer at ADDEV Materials

The Solution


After evaluating all options, ADDEV Materials selected OroCommerce as its eCommerce solution. ADDEV’s technology buying teams were blown away by OroCommerce’s native B2B functionality and its PHP & Symfony architecture, along with extensive resources. OroCommerce provided:

  • B2B features out-of-the-box
  • Scalable catalog management capabilities
  • Request for quote and quick order forms
  • Multiple websites under the same instance
  • Marketing automation to sell and cross-sell
  • eCommerce automation & workflow engine

To ADDEV Materials, having a complete solution for both the front and back end was extremely important. Getting to market fast was a priority; the company couldn’t afford to channel money and time into lengthy customizations. Thus, a major deciding factor was that OroCommerce came with everything necessary out of the box. Oro also helped provide integrations to ADDEV’s many third-party platforms including Sage X3 ERP and Mollie for payments.

Now with a B2B eCommerce platform up and running, ADDEV Materials plans to expand its eCommerce presence, grow its customer base, while maintaining a frictionless purchase experience.

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