Animal Supply Company Scales B2B eCommerce Operations with OroCommerce

Each region has multiple warehouses supplying their demand for thousands of retailers, all of whom required a login to enter one of the four storefronts. This fragmented system was difficult to maintain and was not conducive to their expanding business. Animal Supply wanted to consolidate their storefronts to allow their retailers to access their respective catalogs from one central webstore.

Animal Supply needed a system sophisticated enough to handle complex logic and workflows to manage contract restrictions for each of their retailers. For example, some retailers are not authorized to purchase certain brands due to their region. OroCommerce has the capacity to set these restrictions and display products accordingly. Each retailer also has their own pricing structure, product promotions, and territory restrictions. Orocommerce enabled the ability to navigate through these challenges by creating an intuitive shopping experience for the retailer on the frontend and a streamlined system for Animal Supply to effectively manage on the backend.