Groupe Tini Launches Multi-Organizations and Multi-Websites on Distribution Brands
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The Challenge
In March 2020, Group Tini decided to go digital due to fast external growth through multiple company acquisitions. Several of the companies they acquired did not have an online presence and maintained a traditional offline sales team.
Group Tini’s goal for many of these acquired companies is to transition them as far online as possible while keeping their current sales team. In order to achieve this, they need an efficient solution to easily integrate the new entities, standardize their eCommerce business, and unify their processes.
Group Tini required something more than just a simple business website. They needed a product that had the ability to grow with the company and be simple enough for any new integrations and applications in the future. Group Tini also needed a capable platform to aid them in the management of their large team of sub-contractors. In the end, OroCommerce’s extensive B2B feature set required less customizations than competing platforms, which made it the perfect solution for Group Tini’s digital transformation.
The Solution
With OroCommerce, Group Tini was able to launch their BBA Emballages site within the expected launch time. OroCommerce’s native B2B features were a perfect fit for the project requirements.
With OroCRM natively built into the product, Group Tini improved their customer management and response times, thus optimizing their extensive customer network. With the micromanagement of smaller customers and extensive integration capabilities within OroCommerce, Group Tini will be able to give more time to their sales team to cover larger customers that will, overall, provide higher value to their company.
With OroCommerce, Group Tini was able to implement the following features:
- Single backend tied to multiple website and multiple organizations
- Tiered pricing for bulk items
- Price calculation system that automatically displays pricing according to website price, customer price, and group price
- Location-based inventory management that is updated in real-time and displays warehouse inventory and delivery ETAs based on the customer’s delivery address
- Quick order forms and request-for-quotes features were implemented to help improve customer experience and increase buying efficiency
Results
Since the launch of the BBA Emballages website in 2021, the eCommerce project of Tini Group has evolved a lot during the year 2022: first, with the opening of several eProcurement websites dedicated to BBA Emballages key accounts, and also with the launch of ATTIS website specialized in food packaging.
All these projects are launched on a single OroCommerce instance. Using just one software instance means that Tini Group can take advantage of the BBA Emballages project, and use it as a foundation for creating more websites for their other brands. The Tini Group plans to open a new website in 2023 for their brand Cristal Distribution, specializing in packaging and hygiene products.
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