Petrochemical Giant Modernizes B2B Sales with OroCommerce

Braskem, the largest petrochemical company in the Americas and a leading biopolymer producer, knew they needed to modernize. Their answer was "Edge," a tailored B2B eCommerce platform designed to bring their customer experience into the digital age.

13% Increase

In Customer Satisfaction

12,000

Orders Processed Monthly

22,000+

Work Hours Saved Annually

The Challenge

Braskem’s business isn’t simple. They manage a massive catalog of products serving diverse industries, each with its own unique set of requirements.

Their existing sales process, reliant on traditional methods, struggled to keep pace with the rising demand for digital convenience and transparency. Customers craved real-time information, streamlined ordering, and a more personalized experience.

Braskem knew they needed a solution that could not only handle the complexity of their product offerings and pricing structures but also fundamentally change how they interacted with their customers. The challenge was not just technological, but cultural; they needed to convince both internal teams and a diverse customer base to embrace a new way of doing business.

Our EDGE platform has helped us transform the way we interact with our customers. We can now offer sales order information and shipment tracking in real time, and reduce non-value added work for both our clients an our inside sales teams. Additionally, the flexibility of the platform has allowed us to listen to the voice of our customers and improve the functionality as user adoption grows.

Larissa Salerno

Product Strategy Manager at Braskem

The Solution

Braskem’s digital transformation started with a simple idea: make buying easier for their customers. To test this, they developed a Minimum Viable Product (MVP) within their “ventures area,” a space designed for innovation. This five-month pilot confirmed strong customer interest in a digital solution and shaped the platform’s development.

Choosing the right technology was crucial. Braskem selected OroCommerce for its robust B2B features, including advanced customer management, hierarchical accounts, and comprehensive order processing – essential for handling their complex product catalog and diverse customer base. Partnering with AAXIS, a digital transformation agency with deep OroCommerce expertise, ensured a smooth implementation and integration with Braskem’s existing SAP and shipping systems, enabling real-time order tracking and updates.

“Edge,” Braskem’s new platform, rolled out in phases, starting with core features: order placement, shipment tracking, and account management. This allowed for continuous improvement based on real-world feedback, gathered through surveys, direct interactions, and analytics tools like Pendo.

By prioritizing customer needs and actively addressing concerns, Braskem ensured high adoption rates. Features like Mass Order processing and automation further streamlined operations, reducing errors and processing times.

The results speak for themselves. Edge now serves over 800 companies across the Americas and Europe, processing 12,000 orders monthly. Client satisfaction increased by 13%, and the platform saves over 22,000 internal work hours annually. This translates to not just happier customers but also a more efficient and streamlined operation for Braskem.

Watch Braskem’s full digital transformation story in this webinar replay.