In 1992, Game World began its humble beginnings as a mail order company, selling games and gaming accessories. By 1996, their business had grown significantly and they made the decision to focus solely on distribution. They broadened their catalog to include toys, sport accessories, electronics, and health & beauty products- thus growing their catalog from 30,000 to over 300,000 products. Today, Game World distributes their products globally and is a market leader in the Benelux.
Due to the rapid growth, their system could no longer handle the influx of orders that were entering their system. Game World needed a platform that could handle their massive product catalog, as well as manage 2.7 million unique pricing rules tailored for each of their business customers. Game World looked to OroCommerce to build a true B2B solution for their ever-expanding catalog and growing customer base.
With OroCommerce’s scalable platform, Game World was able to easily build unique pricing rules for all their business accounts. They were also able to keep their current ERP and integrate the data into OroCommerce for a comprehensive view of their product availability, product attributes, customers, and order statuses. OroCommerce’s built-in B2B features helped eliminate manual processes and create digitized solutions, allowing Game World the freedom to focus on their future growth and success.
Overall, OroCommerce was able to improve Game World’s customer experience by:
- Developing a menu bar to categorize their massive catalog in a user-friendly and intuitive way
- Creating pricing rules to establish unique product pricing for each business account based off individual contracts, tier pricing, and product categories
- Enabling smart registration forms to cross-reference information from new applicants to ensure only registered businesses can enter the webstore
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