Maison&Objet Goes Digital with OroCommerce to Enhance Its Value Proposition

MOM (Maison&Objet and More) is a digital platform created by Maison&Objet that helps professionals in decor, design, and lifestyle to source new products and contact new suppliers. With OroCommerce marketplace module at its core, MOM sets a new digital standard in its industry.

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The Challenge

Maison&Objet, a leading trade show for decoration, design, and the art of living, wanted to enhance its trade show experience by creating a digital platform that would allow brands and visitors to connect and sell online.

They faced the challenge of building a B2B marketplace and a white-label B2B site that would integrate seamlessly with their existing systems and provide a unique shopping experience. The B2B marketplace would enable online selling during and after the show, while the white-label B2B site would allow brands to create their own online stores using Maison&Objet’s technology.

The Solution

To achieve their goal, they partnered with OroCommerce, a digital platform for B2B, and other experts, including Agence Dn’D, Zetrace and Keley Consulting, who helped them design and implement the solution.

Maison&Objet launched the B2B e-shop in January 2023, followed up with the MOM marketplace in April 2023. The marketplace is used by 50,000 buyers worldwide and boasts an ever-changing supply of 30,000 products from 5,000 brands. A successful marketing promotion plan that included email campaigns, social media posts, and webinars has been instrumental in generating a high level of awareness and engagement.

With OroCommerce, Maison&Objet has become a market leader, and aims to generate 25% of its sales through digital channels within the next four years. They also offer a 360° experience on multiple sales channels, both physical and digital, that sets them apart from their competitors. They have successfully innovated their trade show experience and created a new standard for the industry.