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Featured Case Studies

DiversiTech Standardizes Order-to-Cash Across Regions and Systems with OroCommerce

Explore how DiversiTech uses OroCommerce as a central commercial layer and what AI tools helped them achieve a 20% productivity gain for the services team.

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Featured Case Studies

Footwear Manufacturer Boosts AOV by 10% with OroCommerce

Dunlop streamlined B2B buying, boosted self-service adoption to 41%, and automated 300+ hours of routine work, powering growth across global markets.

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Featured Case Studies

Petrochemical Giant Saves 22,000+ Hours Annually with eCommerce Automation

Braskem’s portal handles 12,000 orders per month, slashing manual work with SAP-integrated automation.

Petrochemical Giant Saves 22,000+ Hours Annually with eCommerce Automation
Featured Case Studies

Global Dairy Leader Connects 12 Markets with One B2B Platform

Lactalis streamlined ordering across multiple regions by standardizing on OroCommerce, driving 230% growth in digital orders and cutting manual processes by 44%.

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Lactalis

Lactalis, a global leader in dairy, tackled the challenge of fragmented systems and manual processes by introducing OroCommerce across 12 markets and counting. In just two years, this approach connected 15,000 customers, making it easier for them to search and order products while streamlining operations for internal teams.

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Diversitech

DiversiTech is North America’s largest manufacturer and distributor of HVAC components, with a growing presence in Europe. After years of expansion, DiversiTech set out to digitize its commerce operations to handle increasing complexity, support new growth, and give customers faster, more transparent service.

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PartsBase

PartsBase is the central hub of the aviation industry, hosting over 90 million line items and facilitating $2 billion in annual transactions. They use OroCommerce as the digital control layer for customer accounts, subscriptions, entitlements, and eCommerce workflows.

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Dunlop Protective Footwear

Dunlop Protective Footwear designs, develops, and manufactures footwear for rugged environments. Their products are specifically designed for workers in agriculture, fishery, food processing, construction, oil, gas, and mining industries.

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ICL

ICL’s Growing Solutions division supplies fertilizers to dealers and distributors in markets around the world. To replace manual ordering spread across multiple ERPs and regions, the company launched a program to give customers one digital channel for pricing, orders, and account management.

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Braskem

Braskem, the largest petrochemical company in the Americas and a leading biopolymer producer, knew they needed to modernize. Their answer was "Bridge," a tailored B2B eCommerce platform designed to bring their customer experience into the digital age.

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Azelis

Founded in 1908, Azelis is the leading international supplier and distributor of specialty chemicals and food products. The company has presence in more than 50 countries and helps professionals in the food, nutrition, healthcare, and beauty industries select the right formulations for their needs.

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TruPar.com

Based in Aspen, Colorado, TruPar.com specializes in forklift parts sales for any make, brand or type of forklift. Their extensive database of forklifts parts allows specialized researching for those easy or hard to find parts.

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Wastequip

Wastequip is a leading North American manufacturer in waste handling equipment. With Mountain Tarp®, the company launched a B2B parts commerce experience on OroCommerce focused on repeat ordering and parts discovery. That first implementation created a foundation Wastequip can extend across its brand portfolio.

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Voices of Our Customers

sunil patel

Sunil Patel

Head of E-Commerce, Interstate Batteries

Speed was our primary requirement, but we couldn't sacrifice B2B depth. OroCommerce gave us the flexibility of an enterprise build with the speed of a modern SaaS platform. We were able to stand up a pilot, validate our direct-to-consumer strategy, and scale it across our network faster than would have been possible with traditional legacy commerce suites.
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Lucio Martins de Campos

Director IT & Digital, CIO, Gerdau North America

When we found OroCommerce and saw the product in action, it was like the fog lifted. Everything started to make sense: the vision, the flexibility, the unified B2B-first approach. We could clearly see our digital commerce roadmap coming to life, not just for today, but for years down the line.
Hilda

Hilda Fontana

CIO, DiversiTech

Whenever we launch a new brand or sub-site, the question isn’t ‘Why use Oro?’, it’s ‘Why not?’ And we’ve never found a reason not to.
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Rodrigo Garcia

COO, PartsBase Inc.

In Oro, we found a platform and a partner that provides us not only with native features and capabilities necessary to launch a B2B marketplace but also with the flexibility to keep on iterating and improving our offering further.
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Larissa Salerno

Product Strategy Manager, Braskem

With OroCommerce, we can now offer sales order information and shipment tracking in real time, and reduce non-value added work for both our clients an our inside sales teams.
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Geert Besten

Senior Digital Delivery Manager, Dunlop

We leaned heavily on OroCommerce’s comprehensive native B2B features, which enabled the rollout of a high-quality, mission-appropriate backend and frontend deployment with very little need for customization now or in future.
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Aurélien Devaux

Head of Digital & eCommerce, Lactalis

The OroCommerce platform has been a major lever in achieving our B2B eCommerce development goals. The flexibility and robustness of the OroCommerce platform have helped us meet the demands of our various markets.
Tim Lemmens

Tim Lemmens

Product Manager Digital Platforms, Azelis

The true test of a platform is how it performs in year five, not year one. What keeps us on OroCommerce is that we never felt locked into a legacy decision. Instead of hitting a technical wall, the platform grew with us, handling every new layer of complexity we threw at it.
Taylor Simpson Ciranda

Taylor Simpson

eCommerce Manager, Ciranda

I did extensive research, but once I found Oro, the decision was quick. There just aren’t many platforms honing in on B2B so precisely. We made a really good long-term decision with Oro.
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Josh Williams

Director of Marketing, Petra

Oro is a good foundation to build out whatever we need on our eCommerce site. PetraCentral™ has the convenience of consumer ecommerce sites but is specially designed to suit the unique needs of our customers’ businesses.
SeanMcDonnell

Sean McDonnell

CEO, TruPar.com

OroCommerce has the most robust feature set for the B2B back-end and offers the best B2C customer experience on the front-end.

Vetted by the Industry Analysts

A Visionary in the Magic Quadrant™ for Digital Commerce for the 3rd Straight Year.
OroCommerce Recognized in The Forrester New Wave™: Commerce Solutions For B2B, Q2 2024
IDC MarketScape Names OroCommerce a Leader in B2B Digital Commerce Applications for Midmarket Growth.
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