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Midwest Dental Implements Online Commerce with OroCommerce to Simplify the Purchasing Process for Customers

Midwest Dental Supply is a dental supply and equipment distribution company in North America. Like most startups, Midwest Dental began its distribution efforts in a garage to provide local dental professionals with a wider variety of products. Since that humble beginning, they’ve moved into a 36,000-square-foot office and warehouse facility along with equipment showrooms in Arlington, Houston, Waco, and Oklahoma City.
Live Website
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Epicor P21

ERP Integration

Payment Integration


The Challenge

With a legacy software built for B2C businesses, Midwest found that they had to heavily customize their previous Magento application to meet their business needs.

The extensive add-ons eventually ended in a major security hack into their payment gateway due to patch-work customizations. Their old software was not able to support constantly changing business requirements and the theme did not provide modern UX.

Additionally, the customizations of the B2C platform for B2B needs led to:

  • a system that became slow and hard to manage
  • the inability to set up custom pricing
  • difficulties in setting up account management for multi-customer support

After reviewing multiple eCommerce solutions, Midwest decided that OroCommerce’s out-of-the-box B2B features made it the best candidate to successfully implement online commerce for their business.

The Solution

OroCommerce’s native B2B features meant that Midwest could avoid heavy customizations and add-ons. OroCommerce provided important B2B commerce features like custom pricing, account management, and customers hierarchy right out-of-the-box at no additional cost ensuring the business has ability to enable these new features as they move along with daily operations.

midwest dental solution

Using OroCommerce’s robust workflow capabilities, Midwest created multiple checkout workflows to add an approval process during checkout. For example, if an order exceeds budget permissions for certain users. If an order exceeds the user’s authority, the appropriate manager will receive a notice to approve the order. The checkout workflow also gives Midwest’s team (under the consent of the buyer) the ability to act on the customer’s behalf by having the ability to:

  • review and approve an order 
  • submit an order for approval 
  • notify the requestor to submit an order 

Once approved and submitted, the order enters the normal workflow for processing and the sales rep is updated.

OroCommerce also developed a new barcode scanner capability to allow mobile devices to scan items using quick order forms directly through the OroCommerce application. This was a huge step towards automating the order process to help their customers time in placing recurring orders.

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