DiversiTech Standardizes Order-to-Cash Across Regions and Systems with OroCommerce
Explore how DiversiTech uses OroCommerce as a central commercial layer and what AI tools helped them achieve a 20% productivity gain for the services team.

Footwear Manufacturer Boosts AOV by 10% with OroCommerce
Dunlop streamlined B2B buying, boosted self-service adoption to 41%, and automated 300+ hours of routine work, powering growth across global markets.

Petrochemical Giant Saves 22,000+ Hours Annually with eCommerce Automation
Braskem’s portal handles 12,000 orders per month, slashing manual work with SAP-integrated automation.

Global Dairy Leader Connects 12 Markets with One B2B Platform
Lactalis streamlined ordering across multiple regions by standardizing on OroCommerce, driving 230% growth in digital orders and cutting manual processes by 44%.

Lactalis
Lactalis, a global leader in dairy, tackled the challenge of fragmented systems and manual processes by introducing OroCommerce across 12 markets and counting. In just two years, this approach connected 15,000 customers, making it easier for them to search and order products while streamlining operations for internal teams.
Diversitech
DiversiTech is North America’s largest manufacturer and distributor of HVAC components, with a growing presence in Europe. After years of expansion, DiversiTech set out to digitize its commerce operations to handle increasing complexity, support new growth, and give customers faster, more transparent service.
PartsBase
PartsBase is the central hub of the aviation industry, hosting over 90 million line items and facilitating $2 billion in annual transactions. They use OroCommerce as the digital control layer for customer accounts, subscriptions, entitlements, and eCommerce workflows.
Dunlop Protective Footwear
Dunlop Protective Footwear designs, develops, and manufactures footwear for rugged environments. Their products are specifically designed for workers in agriculture, fishery, food processing, construction, oil, gas, and mining industries.
ICL
ICL’s Growing Solutions division supplies fertilizers to dealers and distributors in markets around the world. To replace manual ordering spread across multiple ERPs and regions, the company launched a program to give customers one digital channel for pricing, orders, and account management.
Braskem
Braskem, the largest petrochemical company in the Americas and a leading biopolymer producer, knew they needed to modernize. Their answer was "Bridge," a tailored B2B eCommerce platform designed to bring their customer experience into the digital age.
Azelis
Founded in 1908, Azelis is the leading international supplier and distributor of specialty chemicals and food products. The company has presence in more than 50 countries and helps professionals in the food, nutrition, healthcare, and beauty industries select the right formulations for their needs.
TruPar.com
Based in Aspen, Colorado, TruPar.com specializes in forklift parts sales for any make, brand or type of forklift. Their extensive database of forklifts parts allows specialized researching for those easy or hard to find parts.
Wastequip
Wastequip is a leading North American manufacturer in waste handling equipment. With Mountain Tarp®, the company launched a B2B parts commerce experience on OroCommerce focused on repeat ordering and parts discovery. That first implementation created a foundation Wastequip can extend across its brand portfolio.
Origin Seal Group
France
Origin Seal Group is a French manufacturer of sealing solutions for hydraulics, energy, agri-food, and various industries. The company built its first B2B eCommerce platform in just four months, connecting real-time pricing, stock, and customer data under one system.
Northern Metalic
Northern Metalic is a 60-year-old industrial distributor serving MRO, oil field, safety, and lubricants customers across 13 locations in Alberta and British Columbia. With nearly 1,000 suppliers and multi-million-dollar accounts to manage, the company needed a way to handle growing complexity and customer expectations while keeping their relationship-first approach intact.
Petra
Founded in 1985, Petra is the industry’s consumer technology authority—distributing products for more than 800 brands. Petra brings tens of thousands of top name-brand products to tens of thousands of retail and e-tail partners.
GALA Imports
Established in 1986, GALA has been a reputable importer & supplier of different glass containers to small to medium size manufacturers and businesses across Australia, New Zealand, the Pacific and other near neighbors.
Groupe Barillet
Groupe Barillet is a fourth-generation French supplier specializing in premium wood panels for craftsmen nationwide.
Osadkowski
Osadkowski, a €400M agribusiness and one of Poland’s leading providers of agricultural inputs and advisory services, modernized its sales model with a digital platform built on OroCommerce.
SCHNEEBERGER
Founded in 1923, the SCHNEEBERGER Group today stands for pioneering innovations in the field of linear technology. The product and manufacturing range includes linear guides and profile rail guides as well as measuring systems, racks, linear tables, positioning systems, mineral casting and ball screws.
Ouest Isol & Ventil
Ouest Isol & Ventil, a French HVAC and insulation supplier, needed a platform that could keep pace with their complex catalog and professional customers. The goal: unify systems and deliver a faster, more reliable digital experience.
Sportifrance
Sportifrance is a sports equipment company based in La Chataigneraie, Pays de la Loire, France.
Aldes Groupe
Founded in 1925 and based in Lyon (France), Aldes Group is an international family Group with over 1500 employees in 16 countries. At the forefront of ventilation, filtration and thermal comfort, Aldes Group designs, manufactures, and sells integrated solutions that breathe new life into buildings and help create a healthy way of living.
Ciranda
Ciranda supplies organic, non-GMO, and Fair Trade ingredients to food manufacturers and brands throughout North America. To give its long-tail customers a better online experience and take pressure off its sales and customer service teams, Ciranda rebuilt its digital channel on OroCommerce.
Agro Service 2000
Agro-Service 2000 is a network of stores located in rural areas. It collaborates with over 500 suppliers of agricultural equipment, catering specifically to professionals in the agriculture industry.
Alliance Marine
Alliance Marine Group is an advanced, full service yacht brokerage service for the European market. It incorporates extensive services, from buying to operating and maintaining a boat in today’s market place.
EECO
EECO is a full line electrical distributor that specializes in Industrial Automation and power solutions that provides solutions to reduce costs, increase reliability, and improve performance.
France Air
France Air designs and distributes air quality and HVAC equipment for service buildings, hospitals, industrial structures, council housing, and professional kitchens.
Stamhuis
Stamhuis, a company with a legacy dating back to 1926, specializes in retail shop construction and renovations, collaborating closely with clients to create customized solutions that optimize their retail spaces. With over 300 employees, mainly serving customers in the Netherlands and Belgium, they sought to transition from Magento to OroCommerce for more efficient integration with their ERP system and a modern purchasing experience for their customers.
HKL Baumaschinen
Construction machinery is HKL’s business - and has been for over 40 years! As a successful partner for professionals, HKL offer the right solutions for every need. Whether sales, rental or service - their services have high standards. In over 140 centers in Germany and Austria as well as other branches in Poland, buyers will find everything for their specific need.
Igual
Igual is a French-based hygiene equipment product wholesaler and service provider with seven office locations with more than 40,000 square feet of storage space serving 3,000 customers. Igual seeks to bring transparency to the opaque professional hygiene market so customers can make the best choice for their needs.
Addev Materials
Addev Materials is a designer of personalized, value-added solutions to optimize the industrial performance of their customers. They specialize in high performance material transformation processes.
Testrut
The Testrut Group is an international trading house with over 80 years experience in the non-food business. Their brands offer a wide selection of products in areas like home and garden.
Trigano
Trigano is a European group specialized in leisure vehicles. The company first commercialized camping equipment in 1935, the activity was later extended to the distribution of caravans, followed by motor homes and mobile homes. They currently employ nearly 9,000 people in 14 countries for a turnover of 2.3 billion euros.
V and B
France
V and B, the French liquor store and bar franchise, which adopted OroCommerce to support its B2B (for franchisees) and B2C (for consumers) channels.
BME
A Fortune 500 company, BME is the global leader in diversified building materials, employing 77,600 people at 3,100 locations around the world. It manufactures and supplies a diverse line of premium building materials and products used in the construction and maintenance of infrastructure, housing and commercial projects.
Bolloré Logistics
Bolloré Logistics is one of the largest transport and logistics groups with a global presence. They have over 350 offices spread across 146 countries with more than 14,918 employees. The Bolloré Group is listed on the Paris Stock Exchange and is one of the 500 largest companies in the world.
Cdiscount Pro
Known as the biggest competitor to Amazon in France, Cdiscount launched their B2B specific portals for distinct customers. Cdiscount PRO gives the opportunity for professional buyers to access a marketplace of professional sellers and Cdiscount new or refurbished products.
Winoa
Since 1961, Winoa has been a global leader in steel abrasives and surface preparation solutions, recognized for its innovative products, sustainable practices, and tailored technical support that optimize blasting, shot peening, and cutting operations.
Asmodee
Board games France
Asmodee is France's leading publisher and distributor of board games. Founded in 1986, it mainly publishes and distributes board games, collectible card games, and role-playing games.
Midwest Dental Supply
Operating in 6 different states in the U.S. through a wide network of dentists, Midwest Dental provides extensive dental care for its patients with latest treatments and technologies.
Interstate Batteries
Interstate Batteries is the No. 1 replacement brand battery in North America. The company markets automotive batteries manufactured by Brookfield Business Partners, Exide Technologies, and others and is powered by a distributor network of 300 wholesale warehouses and 200,000 dealers around the world.
Aldo
Based in Uruguay, Aldo is a leading South American distributor of office supplies. Aldo strives to be a top class company focusing on the efficiency of their processes and professional management. Aldo firmly believes that to satisfy the needs of the clients adoption of a modern and robust B2B eCommerce platform is essential.
Manroland Goss
Machinery France
Manroland Goss web systems is the leading supplier of web offset printing solutions. The company provides System Solutions for highly automated press and post-press equipment, Engineered Solutions for mechanical, automation and closed-loop upgrades for all types of presses, Service Solutions for parts and labor, TeleSupport and service level agreements 24/365, and eCommerce Solutions for all suppliers to the web offset industry.
Charles Parsons
Charles Parsons is a successful multi-faceted group operating throughout Australia and New Zealand supplying textile products and solutions.
Anspec
Anspec Pty. Limited is a supplier of pharmaceutical, medical, dental and consumable products to medical wholesalers, distributors and healthcare establishments in Australia and International Markets.
DARCHE
Darche is proudly owned by the Charles Parsons Group who have been actively involved for over 20 years in supplying textile and trim componentry to Darche. Charles Parsons are the largest textile wholesaler in the Southern Hemisphere with offices in every capital city of Australia.
Makro Paper
Makro Paper is an international suppliers of office supplies and stationery.
Absolutex
Absolutex offers customized aluminum displays, fabric prints, sublimation printing, and screen-printing solutions
Directo
Directo is the ultimate buying solution for pharmacies and their direct suppliers to drive growth and success in the Australian pharmacy marketplace.
Emonk
Emonk is a B2B online store in South America used by companies to manufacture and import their products easily and 100% securely. They have more than 20 years of experience in manufacturing, importing and developing products.
Lawson
Founded in 1952 in Chicago, Illinois, Lawson Products manufactures and retails hardware tools such as Automotive, Chemicals, Cutting Tools, Fasteners, Hand tools and more.
Hermann Meyer
With almost 200 years of experience and industry knowledge, Hermann Meyer offers an extensive range of high-quality garden tools , professional garden and lawn fertilizers , and irrigation products from market-leading companies.
Millennium Coupling Company
Millennium Coupling Company is one of the worlds' leading suppliers of hose fittings and related accessories with locations in the UK, Germany and Australia.
MROStop
MROStop is an online provider of tried-and-true application-ready components and supplementary equipment.
Cibo
Cibo is a supplier of technical and solution-oriented sanding materials with unique expertise in finishing stainless steel and difficult-to-machine materials.
Maison&Objet
MOM (Maison&Objet and More) is a digital platform created by Maison&Objet that helps professionals in decor, design, and lifestyle to source new products and contact new suppliers. With OroCommerce marketplace module at its core, MOM sets a new digital standard in its industry.
Groupe Chavigny
Distributor of quality materials for 120 years, the CHAVIGNY Group has become the reference partner for building professionals and the final customers in France.
Groupe RG
Groupe RG is the leader in specialized distribution of personal protective equipment: safety shoes, protective gloves, safety glasses, etc.
HitFar
For over 25 Years, HitFar is Canada's leading wireless, smartphone, cell phone & tablet accessory distributor, providing door to door distribution across Canada.
Raboni
Raboni is a building materials distribution network dedicated to building professionals and construction. From the craftsman to the building major and from the generalist to the specialist, Raboni adapts to all your needs.
ATTIS
ATTIS is a food packaging supplier to wholesalers, distributors, and industries. The company's goal is to provide its clients with quality packaging at a competitive price. From their 2500m² warehouse based in Le Bourget, just outside Paris, ATTIS distributes goods in France and internationally.
Zinkunie
Zinkunie (Zinc Union) is the leading producer and dealer of zinc, copper, and metal roof and siding products. The company is headquartered in Boxtel in the southern Netherlands, with numerous locations in the country.
BBA Emballages
Groupe Tini is a major player in the distribution of packaging in France.
Busca
Established in 1950, Busca is a building materials distribution network in France dedicated to public works professionals.
Clabots Tools
Founded in 1910, Clabots tools is the preferred partner of construction professionals and holds a leading position in Belgium.
Goodyear Belts
Goodyear Belts is a global leader in power transmission products for industrial, automotive, and heavy-duty applications. Drawing on Goodyear’s century-long legacy of engineering innovation, the company designs and manufactures advanced belt solutions that deliver consistent performance in the most demanding environments.
HIWIN
Founded in Taiwan in 1989, HIWIN is now a global manufacturer of precision machinery and motion-control technologies. From advanced medical devices to automation systems, HIWIN’s products power critical industries around the world, backed by thousands of employees and dedicated R&D centers.
All Surfaces
All Surfaces has quickly grown into a nationwide distributor in the construction and electrical space, expanding through acquisitions and regional growth. The company offers contractors and builders a broad, reliable supply network across the U.S.
The Kendall Group
The Kendall Group is a wholesale distributor of electrical, automation, and construction products, supporting diverse industries across North America.
WOHL
Dental Depot Wohl has been supplying advanced dental materials in Israel since 1939. Today, the company serves dentists, clinics, and the public with high-quality products and trusted guidance.
API Tires
API Tires is a major tire and auto parts manufacturer serving customers across the automotive sector. Known for its large production capacity and wide distribution network, the company plays an important role in keeping fleets, retailers, and drivers on the road.
Pei-Genesis
PEI-Genesis has been around since 1946, growing from a small family business into one of the world’s largest assemblers of custom connectors and cable solutions. With operations in North America, Europe, and Asia, the company supplies aerospace, defense, medical, and industrial customers.
Buckman
Buckman is a global specialty chemicals company focused on water treatment, leather, and paper technologies. Founded in 1945 and headquartered in Memphis, Tennessee, Buckman helps industries improve processes, efficiency, and sustainability through chemistry, technology, and expertise.
Steelcase
Steelcase is a global leader in office furniture, interior architecture, and space solutions, serving businesses, educational institutions, and healthcare providers. With a history dating back to 1912, the company designs and manufactures high-performance workspaces that support employee wellbeing, collaboration, and productivity.
Pellera
Pellera Technologies is a U.S.-based IT services and solutions provider headquartered in Tallahassee, Florida. The company specializes in hybrid cloud infrastructure, cybersecurity, and AI-driven enterprise technology solutions for mid-market and large organizations.
Tapi Carpets
Tapi is a UK-based flooring retailer specializing in carpets, vinyl, and laminate for residential customers. With a nationwide network of stores and a strong focus on customer experience, Tapi combines in-store expertise with digital tools to support product discovery, ordering, and fulfillment across channels.
McGill Hose & Coupling
McGill Hose & Coupling is a U.S.-based distributor specializing in industrial hoses, couplings, fittings, and related fluid-transfer components. They serve customers across manufacturing, oil & gas, chemical processing, food & beverage, and other industrial sectors, with a strong focus on product expertise, safety, and fast fulfillment.
Docashop
Docashop is a French B2B distributor serving healthcare professionals - pharmacies, doctors, and paramedical practices. Part of Cegedim Group, they supply specialized IT equipment like Sesam Vitale card readers, pharmacy crosses, printers, and consumables.
Haifa Group
Haifa Group is a global leader in specialty fertilizers and plant nutrition solutions, serving agricultural and industrial markets across more than 100 countries. Renowned for its innovation and commitment to sustainable agriculture, Haifa delivers high-efficiency products that enhance crop yields and support diverse farming practices.
UFP Industries
UFP Industries, Inc., was founded in Michigan in 1955 as a supplier of lumber to the manufactured housing industry. Today UFP Industries is a multibillion-dollar enterprise with subsidiaries around the globe that serve three markets: retail, packaging and construction.
Industrial Fans Direct
Industrial Fans Direct is a supplier of ventilation and heating equipment serving mechanical contractors, electricians, and commercial building owners.
Quimiconsult
Quimiconsult is a chemical manufacturer developing new chemical components in fields such as food, agrochemicals, water treatment, building materials, and personal care.
Black-BOX
Black Box is New Zealand’s first In-Home Marketing business that allows you the consumer to try products that are “tailored to you”.
Petromax
Petromax is a renowned German manufacturer specializing in high-quality outdoor equipment. With a long-standing reputation for durability and reliability, Petromax provides a wide range of products designed to meet the needs of adventurers and outdoor enthusiasts, from durable lighting solutions to robust cooking gear.
Leipziger Messe
Leipziger Messe is a leading trade fair organizer in Germany. They offer a modern exhibition complex and a variety of services for businesses to connect and showcase products. Their Leipzig venue attracts over 1.2 million international visitors, while they organize over 30 trade fairs annually across diverse industries.
Ardex
Founded in 1949, ARDEX has been strong for over 70 years. The ARDEX Group is comprised of 53+ subsidiaries, 36+ production facilities. The ARDEX Group is a global leader of high-performance building products
Carenet
Founded in 2017, Carenet is the first online B2B eCommerce Marketplace for medical supplies, equipment, devices, and consumables. They connect Buyers and Sellers by setting up tools and services on their platform to streamline current practices and jump start the digital business in the most cost-effective way.
Hope Industrial
Hope Industrial manufactures and markets industrial flat panel monitors, touch screens, and related products with superior quality and up-to-date features that are relevant to industrial applications.
State of Argentina
Argentina, also known as the Argentine Republic, is a country with a population of 44.49 million located in South America.
Bearing Service
Bearing Service is a full-line distributor of bearings, power transmission products, linear motion, seals, and related accessories.
Central Pipe Supply
Central Pipe Supply was founded in 1975 to fill a void in the Jackson industrial pipe, valves, and fittings market, and the municipal water, gas and sewer market.
Iconia
Iconia Group is a leading provider of promotional solutions for high-end brands and products. Iconia Group includes architecture, trade show presentations, shop design, as well as the design and production of point-of-purchase displays and product packaging.
Hyde Park
Hyde Park Partners is the holding company that owns and provides corporate services for Livingston & Haven, MRO Stop and American Engineering Group.
Entertainment Earth
Founded in 1996, Entertainment Earth is a California-based company in the toy industry, offering unparalleled expertise and an ever-expanding selection of tens of thousands of licensed products, ranging from popular toy and gift items to high-end limited edition pieces and hard-to-find collectibles.
QEP
QEP is a leading designer, manufacturer and distributor of a broad range of best-in-class flooring and installation solutions for commercial and home improvement projects worldwide.
FOLAN
Designer and manufacturer of equipment for optical fiber networks, FOLAN offers a complete range of solutions to help you deploy FTTH, FTTA or FTTO networks.
SupplyCore
SupplyCore Inc., a supply chain integrator with 33 years’ experience providing equipment and infrastructure support to U.S. federal agencies and the military.
Andikem
Andikem is a chemical fulfilment services model that integrates a large logistics network to connect producers with end users. Unlike traditional distributors, Andikem charges a pre-determined service fee rather than a sales margin, which allows for transparency and better value for both producers and consumers.
Savoirs Plus
Savoirs Plus, a cooperative and participative company, specializes in the distribution of school supplies, stationery, books, creative hobbies, educational materials, games and toys for local authorities and the world of education.
Itancia
Itancia is an IT distributor, supports companies in the rollout and use of collaboration, network and security solutions.
RRI
RRI specializes in custom-made promotional products for corporate apparel, safety gear, decals, and specialty graphics.
Diplomat
The Diplomat Group is a leading sales and distribution company in the FMCG sector. Diplomat provides excellence in end-to-end supply chain management, logistics and distribution solutions supported by sales and marketing management.
G.L. Huyett
G.L. Huyett is a major distributor for fasteners that ships to locations throughout the U.S., Canada, and Mexico from our warehouses in Kansas, Tennessee, and Arizona. They ship parts to over 225 countries across the globe.
Baird Brothers
Baird Brothers manufactures and retails high quality hardwood products. The family-owned business founded in 1960 manufactures products as simple as dimensional lumber and hardwood flooring, to custom doors, moldings, and other products.
Fritz Frieling
Based in Germany, Fritz Frieling GmbH distributes steel products, sanitary products, heating, and air conditioning.
Groupe Godet
The Godet Group is 3 manufacturers and a service company with over 500 suppliers, 5,000 clients, 100 employees, and €17M turnover in 2019. The group offers a very wide range of products in the field of lifting, rope, stowage, handling, cable pulling, maintenance and rental.
Livingston & Haven
Established in 1947, Livingston & Haven is the leading industrial technology provider in the southeast, specializing in providing solutions in the automation, hydraulic, pneumatic, lubrication and connector industries.
MATEXA HÔTELLERIE
Specialist in rental equipment, MATEXA HÔTELLERIE offers a wide range of products recognized by all outdoor hotel professionals.
prinux
prinux is a specialized supplier of business cards and office stationery. The company offers personalized consultation, pricing options, state-of-the-art production facilities, and shipping solutions. With more than 1,400 business customers as clients across Germany, Austria, and Switzerland, prinux prides itself on flexibility and the ability to deliver on challenging business objectives.
RDP Foodservice
RDP Foodservice has grown from a local grocery company into one of the largest food distributors in Ohio. Before America was hooked on pizza, the DiPaolo family was supplying fresh ingredients to the first pizzeria in Columbus, Ohio. Today, RDP has twice earned the award as one of Columbus’ top 50 fastest growing companies by Business First Magazine.
RECOMMERCE GROUP
Based in France, Recommerce Solutions provides trade-in and remarketing solutions for second-hand mobile phones.
Vendo
Vendo is the leading communications and printing services provider in Austria. The company serves more than 7,000 customers across the DACH region with annual sales of €34 million. Its range of services includes digital communication services, eCommerce, customer relationships management, document management, archiving, and tailored print services for all business needs.
Villa Verde
Based in France, Villa Verde is a distributor and manufacturer of garden & outdoor, home & interior, and pet goods.
Calestor
CALESTOR is located in France and is part of the Computer & Office Equipment Wholesalers Industry.
Chubb
Chubb France is one of the major players in fire safety in France for businesses and communities. With its 2,800 employees and 55 agencies spread across the whole of France, Chubb France provides local service to its 250,000 customers in all sectors of activity.
Cleon
Founded in 1984, Cleon is one of the main manufacturers and distributors of shoe wear in France.
Descours & Cabaud
Founded in 1782, the DESCOURS & CABAUD Group has established a steadfast position over the years as a leader in the distribution of professional supplies to the industrial and construction sectors.
DPI Group
For over 100 years, DPI Group has been the leader in printing and business services in the German-speaking region. Their product and service offering includes digital solutions such as marketing content, documents, email, and archiving solutions. They also offer web-based services, including website, digital commerce, social media, and software development. Other services include data management, warehousing, consulting, and dispatch logistics.
Voices of Our Customers

Sunil Patel
Head of E-Commerce, Interstate Batteries


Lucio Martins de Campos
Director IT & Digital, CIO, Gerdau North America

Hilda Fontana
CIO, DiversiTech

Rodrigo Garcia
COO, PartsBase Inc.


Larissa Salerno
Product Strategy Manager, Braskem

Geert Besten
Senior Digital Delivery Manager, Dunlop

Aurélien Devaux
Head of Digital & eCommerce, Lactalis


Tim Lemmens
Product Manager Digital Platforms, Azelis


Taylor Simpson
eCommerce Manager, Ciranda


Josh Williams
Director of Marketing, Petra

Sean McDonnell
CEO, TruPar.com
Experts