Wastequip Embarks on Digital Transformation for 12+ Brands Starting With Mountain Tarp Using OroCommerce
Increase in Web Traffic
To streamline the ordering process and save customers time, Wastequip turned to eCommerce. The company was looking for an eCommerce B2B site for its brand Mountain Tarp®. Originally Mountain Tarp was a branding site with very little online presence. It would be Wastequip’s first eCommerce project and serve as a foundation for the rest of its brands.
Wastequip focused on finding a sophisticated yet sharp-looking eCommerce site that was easy to navigate. When starting the search, Wastequip identified the following critical business factors:
- A strong B2B focus
- Easily utilize Salsify (PIM) to manage content
- Flexible customer pricing management
- Ability to manage shipping rules
- Overall ease of use
Wastequip turned to its partner Americaneagle.com to identify a suitable eCommerce platform. Americaneagle.com was able to offer several options that they felt could meet these requirements.
eCommerce Director at Wastequip
Wastequip had strong expectations from the eCommerce platform and focused on solutions built for the B2B use case from the ground up.
The company explored platforms such as BigCommerce, Idec, and Znode but ultimately decided OroCommerce served its needs best. OroCommerce was able to provide:
- Multi-item ordering functionality
- Multi-pricing and detailed price management
- A multi-tenant software solution
- Easy to navigate website
Due to its intuitive design and SEO-friendly architecture, Wastequip’s website saw rapid adoption and traffic. Eventually, the company saw an 8x increase in web traffic.
Americaneagle.com integrated OroCommerce with Salsify, which connects pricing, product category information, product content, and digital assets. Integration with Cybersource’s payment gateway, Avalara’s tax management system, and FedEx parcel and LTL shipping systems were also implemented. Americaneagle.com has also recently integrated Hawksearch for Wastequip’s Mountain Tarp website.
Looking into the future, Wastequip hopes to further grow its digital reach by expanding the eCommerce presence to other brands while continuing to perfect the Mountain Tarp site.