Digital commerce opens new opportunities for manufacturers across all industries. Just like B2C eCommerce changed the face of retail, early eCommerce or marketplace management adopters in B2B manufacturing will gain major competitive advantages and win market share.
According to the Acquity Group, 94% of B2B buyers already research online before purchasing, and marketing teams are prioritizing digital marketing for manufacturers. And, if you engage in eCommerce for manufacturing, you already know company structures and buyer requirements are complex. Thus, your B2B eCommerce technology must be central to your sales and marketing strategy, align with existing processes, and accommodate future needs.
Key Benefits of B2B eCommerce
Improve Customer ExperienceSee Full Feature List
Automate Your Business with a Self Service Website
Today’s buyers want to research, shop, and order on their own terms, on their own time, and with any device. They want self-service eCommerce. But in B2B eCommerce for manufacturing companies, it’s not as simple as selecting any eCommerce solution, plugging it into your website, and offering your product catalog online.
Considering no two manufacturers are alike, OroCommerce is designed to be the most flexible manufacturer eCommerce solution for B2B businesses. The platform offers numerous buyer self-service capabilities such as:
- automating product re-stocks,
- managing past orders & invoice statuses,
- supporting online requests for quotes, and more.
All this leads to more efficient, seamless, and personalized ordering, no matter how complex your orders get or how demanding your B2B buyers are.
Increase SalesSee Full Feature List
Enable Online Ordering for Your Wholesalers and Distributors
Digital Commerce offers many benefits for enterprises. It drives sales with increased customer visibility while lowering overhead costs by automating manual tasks and streamlining supply-chain operations. However, we understand that manufacturers also work with wholesalers and retailers to distribute goods to end-customers. This can lead to various forms of B2B selling, including operating various selling channels in parallel, retaining control throughout the value chain (B2B2C), or engaging in multi-vendor marketplace selling.
Manufacturers looking to grow sales through their distribution channels will appreciate OroCommerce’s online Reseller Portals capability. Create personalized portals for distributors, wholesalers, or retailers. Enable them to order online with contract pricing and custom curated catalogs. Offer buyers personalized experiences from the moment they log in. You can even use Oro’s built-in CRM to track which of your wholesalers and retailers are your best performers.
Centralize Your DataSee Full Feature List
Manage Multiple Online Experiences From a Single Platform
Unlike traditional channels, a B2B eCommerce platform will help you leverage personalization capabilities to offer the best product for customers – complete with prices, product descriptions, and shipping information according to customer. What’s more, these experiences can stay consistent even if users move across devices and communication channels. With consistent omnichannel experiences, manufacturers can grow conversions, average order values, and repeat purchases.
Whether your business grows organically or through mergers and acquisitions, our flexible commerce platform for manufacturers gives you a single point of control for website management. OroCommerce Enterprise Edition comes out-of-the-box with flexible and robust multi-website management capabilities. This allows businesses to easily control websites for different regions, brands, or customers from a central admin console.
Go D2C Keeping B2BSee Full Feature List
Go Direct-to-Customer Without Disrupting Your Sales Channels
Manufacturers selling direct to consumers reap numerous benefits including higher margins, better brand visibility, and access to invaluable customer data. However, it is necessary to ensure that their B2C initiatives do not harm their existing distribution channels.
OroCommerce provides flexible eCommerce workflows that can support any manufacturer-distributor relationship. Our flexible eCommerce platform can:
- take orders through your B2B eCommerce website and then designate which distributors should fulfill those orders based on distributor performance, geography, or a round-robin approach;
- build eCommerce websites on behalf of your distributors where you can drop-ship products on their behalf;
- create special websites that sell your products at a premium while maintaining pricing discounts for your distributors.
Whatever the use case, OroCommerce offers the best eCommerce manufacturing solutions.
Manufacturer Success Story
Saltworks Continues Their Dedication to Innovation with a Unified B2B and B2C Storefront
SaltWorks, a gourmet salt company in the United States, selected OroCommerce for its out-of-the-box B2B functionality and B2C-friendly user interface. Oro’s flexible eCommerce architecture meant SaltWorks could unify their B2B, B2C, and Amazon operations in a single platform and without disrupting their channels.
Digitally Transform Manufacturing with B2B eCommerce
Microsoft GP Integration
(ex-)Marketing Manager at Saltworks
Reasons Manufacturers Choose OroCommerce
Oro solutions enable digital commerce for manufacturers by offering a B2B-centric eCommerce platform. It comes with B2B features like customer-specific price lists, multiple product catalogs, corporate account structures, quote-to-order purchasing workflows, and more.
The platform offers limitless flexibility and can seamlessly connect into key applications like ERP systems, Product Information Management tools, Accounting software, Logistics applications, Customer Relationship Management solutions, and more.
Increase ROI and decrease time to market
Oro lives and breathes eCommerce for manufacturing. Our responsive solutions work on desktop, mobile, and even headless deployments – all the while meeting the most stringent B2B manufacturing requirements. We’re transparent about our pricing, which eliminates surprises and gets your eCommerce project on time and on budget.Explore OroCommerce Demo
Grow with a 600,000+ community
The open-source movement is a stable, secure and scalable alternative to proprietary software. Oro’s ecosystem is made-for-B2B, complete with eCommerce and marketplace management features, and a time-tested community that accelerates innovation through long-term relationships with solutions providers, developers, and customers.Explore OroCommerce Demo
Built for B2B needs out-of-the-box
Instead of combing through B2B plugins for B2C platforms, build an eCommerce store with native manufacturer-specific features. OroCommerce’s best-in-class architecture supports multiple online sales portals, product catalogs, and eCommerce models.Explore OroCommerce Demo
Scales with your business
Manufacturers have varied corporate structures, diverse customers, complex approval processes, and ordering requirements. Regardless of the structure and nature of your business, we’ve got you covered. OroCommerce is built to accommodate B2B, B2C and B2B2C selling models.Explore OroCommerce Demo
Free CRM included
Today’s customer expectations are at an all-time high, and manufacturer customers are no exception. OroCRM, a leading CRM system, comes included with OroCommerce. Get a complete, 360° view of your customers, contacts, and leads.Explore OroCommerce Demo
24/7 customer service
Customer support is a priority at OroCommerce, which is why our B2B eCommerce manufacturing clients get 24/7 support, as well as access to our self-service resource library and community.Explore OroCommerce Demo
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Frequently Asked Questions
Why does a manufacturer need eCommerce?
Manufacturers produce finished products from raw materials or other suppliers. They’re also quickly undergoing digital transformation, and moving into new selling models such direct to consumer (D2C) eCommerce and the B2B marketplace.
However, modern B2B buyers don’t want to use fax, phone, or more recently, even in-person interactions. The majority of B2B purchasing decision-makers are millennials, and they prefer self-service and mobile. In this respect, B2B eCommerce for manufacturers helps improve efficiency, boost customer focus, increase order accuracy, unlock new markets and revenue sources, as well as prepare manufacturers for a successful future.
What is the impact of technology on manufacturing?
Technology allows factories to gain greater visibility into their data to optimize production and enhance operational efficiency, customer focus, and the purchasing experience.
Furthermore, new generation technologies such as B2B eCommerce manufacturing, Industry 4.0, IoT, AI in eCommerce, headless deployments, B2B sales enablement, and agile supply chains are all disrupting the manufacturing industry. They can enable in-time manufacturing, optimize inventorying, shorten deliveries, and improve the customer experience.
How can a manufacturer use eCommerce in 2022?
Manufacturers can use eCommerce to streamline operations, increase revenue, and gain more customers. An online presence helps manufacturers get discovered by new customers, which lowers user acquisition costs. Without a digital presence, manufactures are not only limited by traditional marketing methods; they’re also subject to higher upfront costs and ongoing investments if they want to expand.
Manufacturers can also use eCommerce to automate back office activities and take the pressure off sales reps and marketing staff. With a self-service portal, manufacturers can offer their B2B customers personalized product catalogs, pricing, payment, and shipping options. Since their online store is open 24/7, and is accessible on any device, it attracts buyers at all times.
Why do manufacturers hesitate to try eCommerce?
Even today, in the age of digital transformation for manufacturers, many manufacturers stick to manual processes. It’s not hard to see why – if you’ve been copy-pasting orders from Excel sheets into the ERP and eProcurement systems, you wouldn’t want to change the status quo. At the same time, these tasks distract staff from critical functions and invite tons of room for error.
Many manufacturers run on tight schedules and manage complicated, resource-heavy processes. While they are great at optimizing these processes, they’re not so great at managing transformative change. However, a flexible B2B eCommerce system affords manufacturers even greater visibility, control, and flexibility to improve efficiency and grow their business.
What should manufacturers look for in an eCommerce platform?
When manufacturers start searching for an eCommerce solution, they often start comparing B2C platforms and their B2B features. Not all of these features can accommodate complex product configurations, pricing needs, or approval structures that B2B buyers require. What’s more, B2C solutions often don’t have the flexibility, connectivity, or deployment options manufacturers need.
As manufacturers grow, their systems must evolve with them. They should be able to roll out new products, catalogs, and webstores. It should be easy to expand to new industry verticals and reach new customers in different markets. Thus, a manufacturing B2B eCommerce platform must support unlimited SKUs, product catalogs, price lists, multiple websites, languages, currencies, and system integrations.