eCommerce Solutions for Manufacturers
Digital Commerce opens new opportunities for manufacturers across all industries. Just like B2C eCommerce changed the face of retail, early eCommerce adopters in B2B manufacturing will gain major competitive advantages and win market share. According to the Acquity Group, 94% of B2B buyers already research online for purchasing decisions meaning your brand is only as good as your website’s digital experience. However, the requirements to eCommerce for manufacturers are more complex compared to simple online shopping carts seen in B2C eCommerce websites.
Key Benefits of B2B eCommerce for Manufacturers
- IMPROVE CUSTOMER EXPERIENCE
- INCREASE SALES
- CENTRALIZE YOUR DATA
- GO D2C KEEPING B2B
Automate Your Business with a Self Service Website
Today’s buyers want to research, shop, and order on their own terms, on their own time, and with any device. They want self-service eCommerce. But for B2B businesses, it’s not as simple as selecting any eCommerce solution, plugging it into your website, and offering your product catalog online.
Considering no two manufacturers are alike, OroCommerce is designed to be the most flexible manufacturer eCommerce solution for B2B businesses. The platform offers numerous buyer self-service capabilities such as:
- automating product re-stocks,
- managing past orders & invoice statuses,
- supporting online requests for quotes, and more.
Enable Online Ordering for Your Wholesalers and Distributors
Digital Commerce offers many benefits for enterprises. It drives sales with increased customer visibility while lowering overhead costs by automating manual tasks and streamlining supply-chain operations. However, we understand that manufacturers also work with wholesalers and retailers to distribute goods to end-customers.
Manufacturers looking to grow sales through their distribution channels will appreciate OroCommerce’s online Reseller Portals capability. Create personalized portals for distributors, wholesalers, or retailers. Enable them to order online with contract pricing and custom curated catalogs. Offer buyers personalized experiences from the moment they log in. In addition, use our built-in CRM to track which of your wholesalers and retailers are your best performers.
Manage Multiple Online Experiences From a Single Platform
Whether your business grows organically or through mergers and acquisitions, our flexible commerce platform for manufacturers gives you a single point of control for website management. OroCommerce Enterprise Edition comes out-of-the-box with flexible and robust multi-website management capabilities. This allows businesses to easily control websites for different regions, brands, or customers from a central admin console.
Go Direct-to-Customer Without Disrupting Your Sales Channels
Selling direct to customer offers numerous benefits for manufacturers including higher margins, better brand visibility, and access to invaluable customer data. However, it is necessary to ensure that their B2C initiatives do not harm their existing distribution channels.
OroCommerce provides flexible eCommerce workflows that can support any manufacturer-distributor relationship. Our flexible eCommerce platform can:
- take orders through your B2B eCommerce website and then designate which distributors should fulfill those orders based on distributor performance, geography, or a round-robin approach;
- build eCommerce websites on behalf of your distributors where you can drop-ship products on their behalf;
- create special websites that sell your products at a premium while maintaining pricing discounts for your distributors.
Whatever the use case, OroCommerce offers the best eCommerce platform for manufacturers.
OroCommerce Manufacturers Success Stories
Saltworks Continues Their Dedication to Innovation with a Unified B2B and B2C Storefront
- B2B & B2C Integration
- Microsoft GP ERP Integration
- Amazon Cross-Promotion
Oro stood out to us because, out of the box, it provided solutions we had fought hard to shoe-horn into our previous platform. The stability and reliability of that as the basis for seasalt.com was incredibly important to us.
Why choose OroCommerce's B2B eCommerce for Manufacturing?
Increase ROI and decrease time to market
Start selling in no time at all with a web store that works on desktop and mobile devices. Transparent pricing eliminates surprises and gets your eCommerce project on time and on budget.
Grow with the power of community
The open-source movement is a stable, secure and scalable alternative to proprietary software. Oro’s ecosystem includes a time-tested community that accelerates innovation and enables long-term relationships between solutions providers, developers and customers.
Built for B2B needs out-of-the-box
Instead of combing through B2B plugins for B2C platforms, build your eCommerce store with B2B features that manufacturers look for. OroCommerce’s best-in-class architecture supports multiple sales portals, product catalogs, and business use cases.
Scales with your business
Regardless of the structure and nature of your business, we’ve got you covered. OroCommerce is built to accommodate B2B, B2C and B2B2C models of all sizes.
Free CRM included
OroCRM, a leading CRM system, comes included with OroCommerce. Get a complete, 360° view of contacts, leads and customers.
24/7 customer service
Customer support is a priority at OroCommerce, which is why all Enterprise clients get 24/7 support. All other customers get free access to the resource library and community.
Why choose OroCommerce's B2B eCommerce for Manufacturing?
Increase ROI and decrease time to market
Increase ROI and decrease time to market
Start selling in no time at all with a web store that works on desktop and mobile devices. Transparent pricing eliminates surprises and gets your eCommerce project on time and on budget.
Grow with the power of community
Grow with the power of community
The open-source movement is a stable, secure and scalable alternative to proprietary software. Oro’s ecosystem includes a time-tested community that accelerates innovation and enables long-term relationships between solutions providers, developers and customers.
Built for B2B needs out-of-the-box
Built for B2B needs out-of-the-box
Instead of combing through B2B plugins for B2C platforms, build your eCommerce store with B2B features that manufacturers look for. OroCommerce’s best-in-class architecture supports multiple sales portals, product catalogs, and business use cases.
Scales with your business
Scales with your business
Regardless of the structure and nature of your business, we’ve got you covered. OroCommerce is built to accommodate B2B, B2C and B2B2C models of all sizes.
Free CRM included
Free CRM included
OroCRM, a leading CRM system, comes included with OroCommerce. Get a complete, 360° view of contacts, leads and customers.
24/7 customer service
24/7 customer service
Customer support is a priority at OroCommerce, which is why all Enterprise clients get 24/7 support. All other customers get free access to the resource library and community.
OroCommerce solutions enable digital commerce for manufacturers by offering a B2B-centric eCommerce platform. Get native B2B features like managing customer-specific price lists, creating multiple product catalogs, supporting corporate account structures, providing quote to order purchasing workflows, and more. The platform offers limitless flexibility and can seamlessly connect into key applications like ERP systems, Product Information Management tools, Accounting software, Logistics applications, Customer Relationship Management solutions, and more.
Looking for game-changing industry insights? Explore these resources for manufacturer eCommerce:
Build a great B2B eCommerce team to build a great eCommerce business. Follow these recommendations to build a successful team.
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This customizable RFP template helps you simplify the process of evaluating B2B eCommerce solutions.
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An overview of how B2B organizations can make the right technology and organizational moves to succeed in the future.
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