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The Platform Enterprises Choose for B2B eCommerce

See how global manufacturers and distributors run
multi-billion-dollar operations on OroCommerce.
The Platform Enterprises Choose for B2B eCommerce
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Enterprise appetite for commerce tech is changing

Enterprise appetite for commerce tech is changing

Traditional “suite” platforms now come with rising integration and maintenance costs — and 56% of organizations report “high regret” over recent major tech purchases. Many are moving toward architectures that stay modular and easier to evolve.

OroCommerce was built for that future: unified, but built purely for B2B. Every feature supports complex processes like quoting, contract pricing, and multi-org workflows, giving enterprises more value for their investment and the flexibility to grow without adding cost or complexity.

Why Leading Enterprises Choose OroCommerce

OroCommerce delivers B2B-native functionality and performance built to scale with the world’s most complex enterprises.

Multi-Portal Architecture

Multi-Portal
Architecture

100+ portals running on
a single instance
System Connectivity

System
Connectivity

Data from 12+ ERP systems
plugged into one platform
Catalog Depth

Catalog Depth

Catalogs exceeding
8 million SKUs
Global Reach

Global Reach

60+ countries

Proven at Enterprise Scale

See how industry leaders use OroCommerce to drive growth, efficiency, and global expansion.

Braskem

Braskem

Braskem (NYSE: BAK), the largest petrochemical company in the Americas, built its Bridge portal on OroCommerce to unify B2B buying across global markets. The platform now handles 12,000 orders per month for 800+ companies, integrates with SAP and logistics systems,
and supports $2.8 billion in digital revenue,
saving 22,000+ work hours annually.

Lactalis

Lactalis

Lactalis, the world’s largest dairy products company with over $30 billion in revenue, unified its global operations with OroCommerce, replacing regional systems across 12 markets and onboarding 15,000 customers. The platform cut manual processes by 44% and boosted digital orders
by 230%, enabling faster rollouts and a consistent
buying experience across every region.

ICL-Group

ICL Group

A $7B global minerals manufacturer, ICL scaled digital sales to 20 markets on OroCommerce, connecting 4 ERPs and 9,000+ users. Each new portal now launches in eight weeks, with 60% of customers fully online. Using AI SmartOrder to process POs automatically, ICL turned a complex, multi-system workflow into one scalable global channel.

Azelis

Azelis

Azelis, a $4.6B specialty chemicals distributor, chose OroCommerce to power its digital customer experience portal. The first market launched in 4 months; today that same instance powers 100+ localized portals (languages/currencies), helping Azelis digitize complex sales, connect
global teams, and modernize how thousands of
partners and customers interact online.

Testimonials

Campos Lucio 078 21
Lucio Martins de Campos
Director IT & Digital, CIO, Gerdau North America
We looked at a lot of platforms, but nothing felt quite right. When we found OroCommerce and saw the product in action, it was like the fog lifted. Everything started to make sense: the vision, the flexibility, the unified B2B-first approach. We could clearly see our digital commerce roadmap coming to life, not just for today, but for years down the line.
Hilda
Hilda Fontana
CIO, DiversiTech
Whenever we launch a new brand or sub-site, the question isn’t ‘Why use Oro?’, it’s ‘Why not?’ And we’ve never found a reason not to.
rodrigo partsbase
Rodrigo Garcia
COO, PartsBase Inc.
In Oro, we found a platform and a partner that [...] provides us not only with native features and capabilities necessary to launch a B2B marketplace but also with the flexibility to keep on iterating and improving our offering further.
jason braskem
Jason Vagnozzi
Director North American Ventures, Braskem
With OroCommerce, we can now offer sales order information and shipment tracking in real time, and reduce non-value added work for both our clients an our inside sales teams.
Tim Lemmens
Tim Lemmens
Product Manager Digital Platforms, Azelis
The true test of a platform is how it performs in year five, not year one. What keeps us on OroCommerce is that we never felt locked into a legacy decision. Instead of hitting a technical wall, the platform grew with us, handling every new layer of complexity we threw at it.
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Aurélien Devaux
Head of Digital & eCommerce, Lactalis
The OroCommerce platform has been a major lever in achieving our B2B eCommerce development goals. The flexibility and robustness of the OroCommerce platform have helped us meet the demands of our various markets.
Taylor Simpson Ciranda
Taylor Simpson
eCommerce Manager, Ciranda
I did extensive research, but once I found Oro, the decision was quick. There just aren’t many platforms honing in on B2B so precisely. We made a really good long-term decision with Oro.
geert besten
Geert Besten
Senior Digital Delivery Manager, Dunlop
We leaned heavily on OroCommerce’s comprehensive native B2B features, which enabled the rollout of a high-quality, mission-appropriate backend and frontend deployment with very little need for customization now or in future.

Enterprise B2B Complexity, Solved

Connected Commerce Operations

Connected Commerce Operations

Manage multiple warehouses, portals, sites, and sales channels from a single instance, no separate licenses or environments to maintain.

Proven scalability

Proven scalability

Handle high-volume catalogs and launch new portals in weeks, not months, while keeping total cost of ownership predictable.

Enterprise-grade security

Enterprise-grade security

Role hierarchies, SSO, 2FA, and audit controls built in — meeting PCI DSS and SOC 2 Type I & II standards for enterprise security.

Unified data foundation

Unified data foundation

Native CRM and workflow automation keep customer, order, and product data connected across divisions and systems.

Global readiness

Global readiness

Multi-language, multi-currency, and tax-rule support enable regional teams to adapt locally while operating on one core model.

AI-powered efficiency

AI-powered efficiency

Tools like AI SmartOrder and AI SmartAgent reduce manual order work and speed up customer response across global operations.

Essential Resources for Your Next Commerce Initiative

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