Get Our B2B eCommerce RFP Template
What's New in This Version
Downloaded our RFP template before? Here’s what’s new. First time here? Here’s what you get:
- A dedicated AI Capabilities tab covering vetting, data, and roadmap
- Outdated questions removed, since they rarely came up in submissions
- Built-in scoring that grades every vendor on the same scale
- New questions added from what’s showing up in recent RFPs
Getting Started With Your B2B eCommerce RFP
A B2B eCommerce RFP template is a structured document you send to prospective platform vendors. It outlines your business needs, project requirements, and features. You can evaluate their capabilities in detail.
This free eCommerce RFP template now also includes the built-in scoring system and AI Capabilities tab. That gives you a more current starting point than earlier versions offered.
Our downloadable template gives you a starting point you can tailor to your business model. That holds whether you’re launching your first eCommerce website, evaluating an entirely new eCommerce solution, or replatforming from your current system.
You can also check out our RFP template for B2B marketplaces to evaluate online marketplace features.
A B2B eCommerce RFP (Request for Proposal) is more than a checklist. It guides how you compare vendors and select the right fit. It also helps ensure every vendor understands your operations, technical requirements, and unique eCommerce platform priorities.
This RFP template takes the guesswork out of preparing your next eCommerce project. It works well for companies bringing on a different eCommerce platform, replatforming from a current system, or fine-tuning what they already have for better scalability.
A formal RFP workflow makes sense if:
• You’re selecting a new B2B eCommerce platform and want to compare multiple vendors.
• You’re replatforming from an existing solution and need to clarify gaps and priorities.
• You want stakeholders and partners aligned before committing budget or a timeline.
• Customize the eCommerce RFP template. Adapt sections to match your scope and any unique requirements for your business.
• Share it with potential vendors. Use the template to launch your vendor comparison. The same structured framework helps every vendor understand your goals, technical needs, and priorities.
• Compare and evaluate responses. Align with your team on priorities for the eCommerce platform, then use the built-in checklists and client references to keep the comparison fair and objective. That’s how you confidently shortlist the best fit for your B2B eCommerce platform project.
• Move to next steps. After you review responses, request demos, clarify support details, and negotiate cost and service terms with your top vendors.
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Vendor profile & client references
Evaluate each provider’s track record, experience, ongoing support model, and ability to deliver on business needs.
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B2B eCommerce features checklist
For sales, marketing, and customer service. Includes catalog management, bulk ordering, inventory management, support for digital and physical products across multiple sales channels and warehouses, dynamic pricing, payment flexibility, social media sharing links, and options to integrate with your existing payment gateway.
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Technical & security requirements
For architecture, security, hosting, and SLAs. Questions about system integrations, information security management, APIs, Google Tag Manager integration, analytics platforms, eCommerce platform support, and compatibility with your current platform or existing systems. This category also covers whether the vendor can support recurring payments and mobile-optimized checkout.
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Licensing, fees & total cost
For finance. Drill into transaction fees, project budget, licensing models, and long-term support.
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RFP criteria & administration
Built-in tools for RFP evaluation and administration, plus clear guidance on engaging key stakeholders, setting timelines, and tracking the bidding process.
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Project scope & business objectives
Sections for stating business requirements, eCommerce priorities, and a structured framework to capture your clear business objectives and desired outcomes.
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AI capabilities
A dedicated tab of AI questions, so your team isn’t left improvising what to ask vendors about AI on the spot.

How the Scoring System Works
Every requirement in the template gets a priority, set once, before you send anything to software vendors: Must Have, Should Have, or Nice to Have.
Each vendor’s response then gets auto-scored and rolled up by category and overall. That speeds up your evaluation process, so your evaluation committee isn’t hand-tallying spreadsheets after every round of vendor responses.
Must-Have gaps get flagged separately from the overall score. A vendor can look strong on paper and still fail a business critical requirement. The template surfaces that instead of burying it in an average.
Response types also carry different point values. “We could build that” and “that’s live today” shouldn’t score the same.
eCommerce RFP Template: Questions and Answers
What is the difference between an RFI, RFP process, and RFQ?
The RFI, RFP, and RFQ are documents and forms of communication between a buying and a selling organization.
A request for information (RFI) comes before an RFP and educates the business interested in purchasing something. It lets you cast a wide net and engage many suppliers, weeding out unsuitable ones early in the process.
A request for proposal (RFP) is a detailed analysis of the vendor’s business, offerings, capabilities, costs, and more. This is essentially a vendor evaluation. Top-scoring vendors get invited to submit bids, issue an RFQ, or move into negotiations.
A request for quote (RFQ) usually follows an RFP, though some buyers issue it in place of one, depending on the goods or services involved. This is where the buyer is considering purchasing and wants to request pricing.
How do you know if you need a new eCommerce platform?
A few signs usually point to it. You’re hitting a scalability ceiling as order volume grows, or you need to manage multiple storefronts or run more than one online store.
You might also need technical capabilities your current platform simply can’t support, like new payment methods or better order management. Or a contract renewal date is approaching, which is the natural moment to check whether your current setup still matches where your online business is headed.
How can the free RFP template help with technical requirements?
The Technical & Security Requirements category, paired with the scoring system, handles exactly this. Response types like Native/OOTB versus Custom Development make it easy to tell what a vendor can actually deliver today versus what they’re only proposing to build. You won’t have to guess until deep into implementation.
What’s the best way to set RFP criteria?
Start with your essential features, add unique requirements (like support for multiple configurations or recurring payments), and prioritize criteria that will have the most impact on your bottom line.
What are the benefits of an eCommerce RFP?
Use the scoring system’s priority-setting step. Rank each requirement as Must Have, Should Have, or Nice to Have before the RFP goes out, not after vendor responses come back.
Setting RFP criteria up front keeps every vendor scored against the same bar. It keeps the selection process fair and keeps everyone anchored to the same project goals.
What are the benefits of an eCommerce RFP?
An RFP document standardizes vendor comparison and keeps the evaluation focused on your actual business needs instead of each vendor’s sales pitch. A scoring system turns a stack of long-form vendor responses into a number the whole evaluation committee can align around.
That’s useful whether you’re an IT lead or one of your eCommerce directors trying to build consensus.
What should you do before creating an eCommerce RFP?
Align internally first. Get agreement on budget, business critical requirements, business goals, and who’s actually on the buying committee before the formal document goes anywhere near a vendor.
What are the steps in an eCommerce RFP?
Draft the requirements and priorities internally, then send the RFP document to a shortlist of qualified vendors with a clear deadline. Let the scoring system tally responses as they come in.
From there, shortlist and move to deeper evaluation or demos with the top scorers. Check any Must-Have gap flags before moving forward with a vendor, regardless of their overall score.
A rough implementation plan and company overview questions early in the RFP document help vendors respond with more relevant, specific answers too.
Who should be involved in the eCommerce RFP?
You need the marketing team for functional and customer-facing needs, IT for platform support online and technology stack decisions, and finance for licensing and total cost. It shouldn’t fall to the IT department alone.
Depending on your company structure, the most valuable stakeholders may also include whoever manages support additional user licensing or day-to-day platform administration.
What are the common eCommerce RFP challenges?
Vague requirements let every vendor claim a fit. No clear priority ranking means everything looks equally important. And without a consistent way to evaluate vendors, responses just pile up.
That’s exactly what the built-in scoring system in this template solves. It turns a pile of vendor responses into a clear, defensible vendor selection.
It also gives you a place to incorporate feedback from every member of the buying committee before you commit to a new platform, a local development environment, or a rollout that touches sensitive data and disaster recovery planning across the business.