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Oro Ranks First for the B2B Digital Commerce Use Case and Fourth Highest for B2C and B2B Digital Commerce on the Same Platform 1

in Critical Capabilities for Digital Commerce


Gartner's 2021 Magic Quadrant for Digital Commerce & Critical Capabilities Report

Magic Quadrant for Digital Commerce is the leading report on global eCommerce vendors. It is accompanied by Critical Capabilities research that explores vendor offerings in more detail. The report includes:

  • an overview of the quickly-changing digital commerce market and its direction;
  • an assessment of 17 leading digital commerce platform vendors and their strengths and cautions across various criteria;
  • comprehensive evaluation criteria and a list of evaluation criteria definitions;
  • a deep dive into vendor capabilities and how they satisfy specific use cases, such as B2B, B2C, and both B2B and B2C on the same platform.

Oro is rated highly for both core commerce and B2B support. In addition to its workflow management tool, its platform has other sophisticated features, such as a pricing and promotion engine, role-based access, and a product assembly visualizer. It includes an easy-to-use catalog management tool and support for complex products.

Why Gartner Continues to Recognize OroCommerce:


Leader in B2B Digital Commerce Use Case

OroCommerce was initially conceived for the needs of B2B and remains committed to serving this industry. It is designed for manufacturers, distributors, wholesalers, and other B2B retailers, offering powerful multi-organization, product management, and personalization features.


Diverse Selling Models Support

OroCommerce received high marks for unique and mixed-used cases, such as accommodating B2B and B2C commerce scenarios in a single platform. It is a testament to OroCommerce’s flexibility and robustness to support virtually any selling scenario.


Automation and Workflow Management

OroCommerce scored favorably for its workflow management capabilities. It comes with pricing, promotions, approvals, and reporting engines that offer flexibility and modularity, not to mention robustness to support complex use cases.


Strong Core Features and Flexibility

OroCommerce was rated strongly for its out-of-the-box features and core capabilities. As commerce platforms grow more complex, OroCommerce stands out for its flexibility and ability to complement other technologies.


Mobile Integration Capabilities

OroCommerce was recognized for its native mobile and extensive integration capabilities. It offers a robust API that enables headless commerce and immersive mobile experiences for both the back-end and front-end of the system.


Digital Commerce and CRM

OroCommerce was noted for OroCRM, its built-in multi-channel CRM product. Businesses can gain greater control of their customer relationships and marketing strategy and craft better projections at no additional cost.

Companies Digitally Transformed with OroCommerce


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{1} Gartner®, Critical Capabilities for Digital Commerce, Mike Lowndes, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Jason Daigler, Aditya Vasudevan, 31 August 2021
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oro Inc.
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