Skip over navigation

Oro Ranks First for the B2B Digital Commerce Use Case and Fourth Highest for B2C and B2B Digital Commerce on the Same Platform 1

in Critical Capabilities for Digital Commerce


Gartner's 2021 Critical Capabilities Report for Digital Commerce

A Critical Capabilities document is an analysis that scores competing products against a set of criteria identified by Gartner. It aids in vendor selection by illustrating which digital commerce products are the best fit for various use cases. Critical Capabilities can help you:

  • Gain a deeper understanding of each digital commerce vendor’s product offerings
  • Visualize how vendors’ products perform in common usage scenarios
  • Effectively shortlist vendor products through a comparative analysis

Oro is rated highly for both core commerce and B2B support. In addition to its workflow management tool, its platform has other sophisticated features, such as a pricing and promotion engine, role-based access, and a product assembly visualizer. It includes an easy-to-use catalog management tool and support for complex products.

Why Gartner Recognized OroCommerce:


Leader in B2B Digital Commerce Use Case

OroCommerce was initially conceived for the needs of B2B and remains committed to serving this industry. It is designed for manufacturers, distributors, wholesalers, and other B2B retailers, offering powerful multi-organization, product management, and personalization features.


Diverse Selling Models Support

OroCommerce received high marks for unique and mixed-used cases, such as accommodating B2B and B2C commerce scenarios in a single platform. It is a testament to OroCommerce’s flexibility and robustness to support virtually any selling scenario.


Built-in Agility and Flexibility

Today’s fast-changing market conditions demand the same of digital commerce platforms. OroCommerce is built with agility in mind. It shortens time to market and supports additional stores, divisions, products, or services with ease.


Multi-Website and Scalability

OroCommerce supports complex organizational structures with multiple brands, locations, languages, and currencies. Oro’s flexible architecture and strong ecosystem enable connections with payment gateways and fulfillment service providers.


Modular & Mobile Commerce

As commerce platforms grow more complex, OroCommerce stands out for its flexibility and ability to complement other technologies. Oro’s robust set of APIs support headless implementations, mobile experiences, multiple ERPs, WHMs, and more.


CRM for B2B eCommerce

OroCommerce was noted for OroCRM, its built-in multi-channel CRM product. Businesses can gain greater control of their customer relationships and marketing strategy and craft better projections at no additional cost.

Companies Digitally Transformed with OroCommerce


Fill in the form to get the report:

By submitting this form you consent to Oro’s terms of use.

* Indicates Required Fields

{1} Gartner®, Critical Capabilities for Digital Commerce, Mike Lowndes, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Jason Daigler, Aditya Vasudevan, 31 August 2021
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oro Inc.
GARTNER® is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.
Back to top

You will be redirected to [title]. Would you like to continue?

Yes No