2021 GARTNER CRITICAL CAPABILITIES REPORT
Oro Ranks First for the B2B Digital Commerce Use Case and Fourth Highest for B2C and B2B Digital Commerce on the Same Platform 1
in Critical Capabilities for Digital Commerce
Gartner's 2021 Critical Capabilities Report for Digital Commerce
A Critical Capabilities document is an analysis that scores competing products against a set of criteria identified by Gartner. It aids in vendor selection by illustrating which digital commerce products are the best fit for various use cases. Critical Capabilities can help you:
- Gain a deeper understanding of each digital commerce vendor’s product offerings
- Visualize how vendors’ products perform in common usage scenarios
- Effectively shortlist vendor products through a comparative analysis
Oro is rated highly for both core commerce and B2B support. In addition to its workflow management tool, its platform has other sophisticated features, such as a pricing and promotion engine, role-based access, and a product assembly visualizer. It includes an easy-to-use catalog management tool and support for complex products.
Why Gartner Recognized OroCommerce:
Leader in B2B Digital Commerce Use Case
OroCommerce was initially conceived for the needs of B2B and remains committed to serving this industry. It is designed for manufacturers, distributors, wholesalers, and other B2B retailers, offering powerful multi-organization, product management, and personalization features.
Diverse Selling Models Support
OroCommerce received high marks for unique and mixed-used cases, such as accommodating B2B and B2C commerce scenarios in a single platform. It is a testament to OroCommerce’s flexibility and robustness to support virtually any selling scenario.
Built-in Agility and Flexibility
Today’s fast-changing market conditions demand the same of digital commerce platforms. OroCommerce is built with agility in mind. It shortens time to market and supports additional stores, divisions, products, or services with ease.
Multi-Website and Scalability
OroCommerce supports complex organizational structures with multiple brands, locations, languages, and currencies. Oro’s flexible architecture and strong ecosystem enable connections with payment gateways and fulfillment service providers.
Modular & Mobile Commerce
As commerce platforms grow more complex, OroCommerce stands out for its flexibility and ability to complement other technologies. Oro’s robust set of APIs support headless implementations, mobile experiences, multiple ERPs, WHMs, and more.
CRM for B2B eCommerce
OroCommerce was noted for OroCRM, its built-in multi-channel CRM product. Businesses can gain greater control of their customer relationships and marketing strategy and craft better projections at no additional cost.
Companies Digitally Transformed with OroCommerce
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