Headless eCommerce Open for Integration
Experience Unlimited Frontend Freedom and Exceptional
Backend Management
Headless commerce is more than a buzzword, it’s how enterprises are creating extraordinary omnichannel customer experiences by uncoupling their content management while maintaining a fully functional eCommerce backend.
Break free from the constraints of your eCommerce architecture and embrace an API approach.
Headless eCommerce lets you deliver at multiple touchpoints, no matter the technology used. Offer your customers progressive web apps, voice-activated assistants, and everything else technology has to offer – all supported by a powerful open-source backend.
What Is Headless Commerce?
Buyers are surrounded by technology at every turn. Headless eCommerce lets you reach customers no matter what device or technology they are using.
Pick the content management system you need to create the customer experience you want and connect to your backend with an API. When you disconnect the technology driving the customer experience, the options are limitless. It’s the ultimate in creative freedom, anchored by a rock-solid backend to drive eCommerce automation and support sales.
Benefits of Headless eCommerce Architecture
A headless eCommerce system positions you to adapt to new technology, scale, and meet the demands of a rapidly changing environment.
Meet Changing Customer Expectations
Changes in technology drive customer expectations. Smartphones were once novel devices, now every customer expects a mobile experience. A headless architecture allows you to change the frontend to meet rising expectations and more easily adapt to new technology and devices.
Break Free from a Code-Based Approach
With a disconnected CMS, you get greater frontend design freedom and connectivity without disrupting backend functionality. Create a best-in-class experience without worrying about disrupting the backend.
Support Omnichannel Sales
Oro headless eCommerce software supports selling on any channel you need. Depend on a core infrastructure that lets you enable sales on any device or channel, now and in the future.
Scale and Innovate Without Limitations
Oro headless eCommerce platform gives you the ability to grow and innovate without constraint. Support multiple websites, effortlessly scale, and deploy anywhere you need.
Why Choose Oro for Headless eCommerce?
Oro headless eCommerce fuels the growth and digital transformation of brands worldwide.
Powerful Back-End Features
Depend on a backend that embraces the complexity of B2B. Customizable workflows, reporting and pricing engines, and access controls and permission configurations are available right out of the box. Manage an unlimited number of frontend instances from a single backend.
Integration by Design
Oro headless eCommerce integrates by design. The RESTful API ensures you integrate with ERPs, PIMs, 3PL, WMSs, and other common business solutions. The API approach to eCommerce means your front- and backend are open for integration with whatever devices and tech you need.
The Flexibility and Openness of Oro
Every Oro product is open source. We build flexible, modular products that adapt to how you want to do business, no matter your customer base or selling model. And our tech team is committed to helping you achieve your eCommerce goals.
Partners that Share Our Passion for Digital Excellence
Our ecosystem continues to grow. From a community of developers and partners with extensive Oro application experience to a rapidly expanding extension store, you’ll find the resources you need to ensure success. All offered by those that share our commitment to quality.
Oro Headless eCommerce in Action – A National Pet Supplies Distributor
One of the largest pet food and supplies distributors in the US faced a familiar challenge: rapid growth through acquisitions left them with disconnected systems, multiple digital storefronts, and a sprawling network of warehouses. They needed an eCommerce platform flexible enough to support multiple selling channels, integrate new digital tools, and manage complex 3PL services, while connecting to a wide range of ERPs and legacy systems acquired over time.
Unifying Disconnected Systems
To address this, OroCommerce was deployed using a headless architecture, serving as middleware to connect 20+ distribution centers, legacy ERPs, and various order channels. OroCommerce functioned as an order management system, supporting both 3PL operations and standard stock order processing.
With this setup, customers could keep using familiar legacy systems, while sales teams gained a unified backend. The architecture also made it possible for retailers to launch their own online stores – either independently or using sites provided by the distributor – to enable direct-to-customer sales without handling order fulfillment themselves. OroCommerce routed orders to the right warehouse and synchronized data with each ERP.
We chose OroCommerce because it gave us the flexibility and functionality to implement our digital strategy exactly how we wanted it.
Growing with Technology
Thanks to Oro’s open API, the distributor can easily add new technology as needed. Retailers now reorder products right from the shelf by scanning barcodes with their smartphones.
This business continues to expand by delivering a strong buying experience and keeping up with the latest digital trends. Their investment in a flexible backend has future-proofed operations, allowing for rapid growth and continuous innovation.
What Makes Oro Different?
OroCommerce is built to conform to the way you do business.
We don’t run from complexity – we embrace it.
Commitment to Excellence
Our leadership is made up of proven IT innovators that appreciate the uniqueness of B2B eCommerce. We believe manufacturers, distributors, and wholesalers deserve solutions that provide the flexibility to adapt to any business model or scenario.
Transparency
Open source code and an open API approach to product development. At Oro, we are open and transparent in everything we do. From consultation to product support, you’ll find communication clear and direct.
Agile, Flexible, Powerful
Oro eCommerce products put you in complete control. Whether you use headless architecture or take a more traditional route, you’ll find powerful out-of-the-box features with the flexibility to easily customize every aspect of the application.
Want to know more about Oro’s open approach to code and APIs? Check out these free resources.
API Documentation
Read more about Oro’s API. Understand the Oro Web API as well as how the back office API makes all Oro products open to do business the way you want.
Guide to ERP and eCommerce Integration
Headless architecture commonly integrates eCommerce with the ERP. Use this Guide to Mastering eCommerce to ERP Integration to understand the benefits of integration as well as the different strategies you can use.
B2B Integrations
Soon, common B2B eCommerce will require 30 or more applications. Integration requires an understanding of the different methodologies and the apps to implement. Learn more about how Oro products integrate with your tech stack.