OroCommerce Named a Leader in th 2024 IDC MarketScape Report

The IDC MarketScape: Worldwide B2B Digital Commerce Applications for Midmarket Growth 2023–2024 Vendor Assessment recognized OroCommerce for its extensive B2B-native functionality, high customization capabilities, and seamless CRM integration.

idc marketscape 2024 orocommerce a leader

Why Was OroCommerce Named a Leader in B2B Digital Commerce?

B2B focus

Oro's dedication to B2B commerce is significant and a major part of the company's origin story. The company built Oro for B2B digital commerce, and it comes with deep B2B-specific functionality, including granular workflow/permissions and a strong pricing engine.

Integrated CRM

Oro is one of the few digital commerce vendors to offer a full-function CRM module that comes natively integrated with commerce. This integration empowers buyers to create unique, highly customized, and configurable commerce experiences with a platform offering deep functionality.

Flexibility

As an open source platform, OroCommerce is highly customizable and can support a wide range of B2B organizations with complex needs. Even though Oro chooses not to jump on the composable headless hype train with its go-to-market strategy, the company designed OroCommerce to accommodate both composable and headless commerce deployments.

Reduced time to value

The company sells OroCommerce as a complete solution for B2B commerce, which can significantly accelerate TTV for the right buyers, with the caveat that Oro may not be appropriate for large enterprises

Consider Oro if you are a midmarket to enterprise B2B organization looking for a digital commerce platform purpose built for B2B with a lot of flexibility under the hood, a natively integrated digital commerce platform, a marketplace, and CRM.

The IDC MarketScape