OroCommerce Named a Leader in New IDC MarketScape Report
The IDC MarketScape: Worldwide B2B Digital Commerce Applications for Midmarket Growth 2023–2024 Vendor Assessment recognized OroCommerce for its extensive B2B-native functionality, high customization capabilities, and seamless CRM integration.
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Why should you read the IDC MarketScape?
IDC MarketScape is a comprehensive resource for evaluating vendors in the B2B IT industry. It provides market insights, detailed research, and analysis of current and future trends. Business leaders can use IDC MarketScape’s extensive research reports to gain essential information and make confident technology choices.
The IDC MarketScape Report allows purchase managers, IT buyers, and C-level technology executives to:
- Learn about the 2024 trends for B2B ecommerce.
- Explore strategies for using a B2B ecommerce platform to differentiate your company in the market.
Why Was OroCommerce Named a Leader in B2B Digital Commerce?
B2B focus
Oro's dedication to B2B commerce is significant and a major part of the company's origin story. The company built Oro for B2B digital commerce, and it comes with deep B2B-specific functionality, including granular workflow/permissions and a strong pricing engine.
CRM integration
Oro is one of the few digital commerce vendors to offer a full-function CRM module that comes natively integrated with commerce. This integration empowers buyers to create unique, highly customized, and configurable commerce experiences with a platform offering deep functionality.
Flexibility
As an open source platform, OroCommerce is highly customizable and can support a wide range of B2B organizations with complex needs. Even though Oro chooses not to jump on the composable headless hype train with its go-to-market strategy, the company designed OroCommerce to accommodate both composable and headless commerce deployments.
Reduced time to value
The company sells OroCommerce as a complete solution for B2B commerce, which can significantly accelerate TTV for the right buyers, with the caveat that Oro may not be appropriate for large enterprises
