Skip over navigation

Build an Impactful B2B Digital Commerce Presence

Move Online with Confidence
Try a Free demo

Move Online with Confidence

B2B buyers are looking online. Your brand’s digital presence adds credibility, attracts new clients, and encourages repeat purchases. Most B2B brands know they need to move online, but they aren’t sure where to start. 

Oro and our ecosystem of trusted consulting and integration partners have assisted hundreds of B2B businesses on their path to digitization. We want to see you grow and succeed. That’s why we don’t take shortcuts – we listen to your needs and realize your digital strategy according to plan.

How B2B eCommerce Benefits Your Brand

Manufacturers, wholesalers, and distributors across many verticals and industries maximize value from their B2B relationships with eCommerce. Offer an improved buyer-focused purchase experience, boost engagement with a personalized self-service portal, or streamline your business processes. Digital commerce makes B2B commerce better. 

Streamline Operations

Streamline Operations

Automate back-office functions such as quoting, contracts, and approvals. Eliminate data silos and arm supply teams with current customer and product information. Seamlessly integrate your eCommerce with CRM, ERP, PIM, and other business systems. Automate onboarding, ordering, and checkout.

Generate More Revenue

Scale With Ease

Expand business into new departments, verticals, or locations without establishing a physical office. Add new websites, landing pages, and content to support new products and markets and manage them all with one unified backend. Add new digital channels without impacting existing relationships. Integrate with new technologies as they emerge for a truly future-proof solution.

Scale With Ease

Generate More Revenue

Expose yourself to a new, digital customer base and enter new markets. Offer customers personalized content, prices, and catalogs for higher conversions. Upsell and cross-sell to existing customers to maximize customer lifetime value. Eliminate the cost of printing and distributing physical catalogs.

Shorten Sales Cycle

Shorten Sales Cycles

Expedite the lead qualification process. Give customers the ability to self-serve and free sales reps to nurture leads and build relationships. Automate pricing and RFQ processes to increase accuracy and speed and create personalized promotions, discounts, and special offers.

OroCommerce Customer Results

  1. 274% Sales Entry Growth

    Braskem is the largest petrochemical company in the Americas and the world’s leading biopolymer producer. Braskem’s project was simple yet challenging for their industry: create a digital presence for their entirely offline business and modernize it with an online marketplace for a self-serve customer experience.

    Our new online platform has helped us transform the way we interact with our customers. We can now offer sales order information and shipment tracking in real time, and reduce non-value added work for both our clients an our inside sales teams. Additionally, the flexibility of the platform has allowed us to listen to the voice of our customers and improve the functionality as user adoption grows.

    Jason Vagnozi

    Director, Braskem North American Ventures

    decoration-1-2 braskem highlight
  2. 67% More SKUs

    Testrut is an international manufacturer and distributor of indoor and outdoor products. With OroCommerce, they were able to integrate multiple complex price lists for over 3,000 active SKUs and support customer-specific pricing and approval structures. Customer and employee feedback was overwhelmingly positive.

    Compared to other platforms, OroCommerce was the one that met a high percentage of Testrut's requirements, both with the current version and with future releases.

    Nora Winkler

    Project Manager, Testrut

    decoration-1-2 testrut highlight
  3. 70% Higher Average Order Value

    Trupar specializes in forklift parts sales and revolutionized the industry with the first-ever eCommerce website. They quickly outgrew the original platform but were challenged to find a solution that could handle their database of 8 million items. OroCommerce provided a full-service website featuring the entire product catalog and no loss of performance. By localizing their websites for different regions, they improved the customer experience and increased the average order value by 70%.

    OroCommerce has the most robust feature set for the B2B back-end and offers the best B2C customer experience on the front-end.

    Sean McDonnell

    CEO, Trupar

    decoration1 trupar highlight
  4. 25% Revenue Growth

    France Air designs and distributes industrial air quality and HVAC equipment. They needed to upgrade their bug-ridden legacy platform and wanted a mobile-friendly solution that could scale with their business. OroCommerce provided a platform that improved their website design and performance while creating an effortless digital shopping experience for their customers. By simplifying and speeding interactions with the sales staff, revenue grew 25%.

    It was essential to include the teams in this project and to support them in getting to grips with the platform so that they understood all the opportunities. We will also continue to call on them to develop it according to their needs and their feedback.

    Loic Dolbeau

    Digital Marketing Manager, France Air

    decoration1 france air highlight

B2B Has Different eCommerce Platform Needs

B2C sales are usually impulse-driven, one-off transactions using simple payment methods. B2B purchases involve higher values, take months to complete, and often involve multiple decision makers. B2B sellers need a platform with extensive features and a flexible architecture to improve customer experience and grow revenue. These solutions must address complex business structures, streamline processes, and enable building a digital brand presence.


Relationship Focused

The B2B customer relationship is a long-term partnership that is as individualized as the customer. A B2B eCommerce website must include personalized self-service portals, quick order functions, customer or industry-specific products, ordering, and shipping options.


Performance Based

B2B product catalogs vary from low-volume highly customized products to high-volume consumables. Online catalogs must handle millions of SKUs with products inventoried across many warehouses. B2B eCommerce platforms must sync inventories, process complex product transactions, and support numerous user roles without impacting performance.


Localization and Personalization

Every business uses unique workflows and approval processes. Purchases may involve multiple departments and approvals. Global brands must accommodate different languages, currencies, and shipping methods. B2B eCommerce sites must support user-identified roles and permissions and allow you to localize content for language, currency, taxing authorities, and product availability.



B2B eCommerce systems must offer IT teams and developers the flexibility to deploy, extend, and scale the system according to company needs. They must also have a dynamic API for customization and integrate with ERP, PIM, warehouse, and other back-office systems.

Digital Commerce Built With B2B In Mind

OroCommerce is an industry-recognized B2B eCommerce solution that is recognized for high functionality, scalability, and robustness. Major industry analysts acknowledge Oro’s power to digitally transform business with features unique to B2B sellers.

  1. Created Specifically for B2B eCommerce

    Some eCommerce vendors offer a B2B plugin for their B2C solutions. This isn’t a real B2B solution. OroCommerce was built from the ground up specifically for the complex needs of manufacturers, distributors, wholesalers, and multichannel brands.

    It includes a majority of features required by enterprises and multichannel sellers right out of the box and is customizable at will. Take advantage of the many available integrations and extensions to complete your application.

    decoration Created Specifically for B2B eCommerce
  2. Personalization

    Offer personalized product catalogs and prices for companies, business units, and even individual buyers. With the right offerings to the right customers, you can drive engagement, repeat purchases, and provide a unique experience.

    decoration Personalization
  3. Pricing Tools

    Implement a pricing strategy that’s as unique as your business. Set rule-based, dynamic, or tiered prices complete with minimum orders and display with different currencies. Offer customers their own pricing lists, discounts, and negotiation options.

    decoration Pricing Tools
  4. Automated, Customized Workflows

    Work smarter and faster with the help of a flexible workflow engine that lets you define and control back-office and customer-facing processes. Design workflows that automate onboarding, quotation, contract management, or the checkout experience.

    decoration Automated, Customized Workflows
  5. Multi-Website Capable

    Expand your digital presence to adjacent markets and industries. Launch individually branded websites for organizational units and brands and control them from a single backend. Easily personalize for different verticals. Embrace the complexity of your organizational structure. OroCommerce provides an enterprise-grade solution with the flexibility to accommodate the most intricate hierarchies with multiple websites.

    decoration Multi-Website Capable
  6. Multiple Business Models

    Whether you’re looking to diversify or already operate using multiple business models, OroCommerce has you covered. Sell B2B, B2C, B2B2C, or B2X and use a single OroCommerce instance. Move into D2C eCommerce and expand your digital presence without adding an additional layer of technology.

    decoration Multiple Business Models
  7. Native CRM

    Get a full, 360-degree view of customers across your organization with the integrated CRM and strengthen your digital marketing presence. Break down data silos and align sales and marketing teams with powerful reporting tools that pull website and marketing activity into your eCommerce dashboard.

    decoration Native CRM
  8. Scale Effortlessly

    Be ready for uncertainties. Robust architecture and cloud technology allow you to handle traffic spikes while maintaining great customer experiences. Move into new markets, operate across borders, grow your product lines, offer customers location-specific products and prices in their local currency and language, and create partnerships without worry. OroCommerce grows with you.

    decoration Scale Effortlessly

Building a Digital Presence with OroCommerce

Oro’s open-source approach to B2B eCommerce puts a modern digital presence in the reach of any company or brand. The Oro suite of products and ecosystem of partners will be with you every step of the way.


Oro’s open source approach to B2B eCommerce puts a modern digital presence in the reach of any company or brand. The Oro suite of products and ecosystem of partners will be with you every step of the way.

Define Your Strategy and Goals

Talk to a B2B eCommerce expert with Oro and discuss your business’s unique needs, challenges, and goals, all without any commitment on your part.


Oro’s open source approach to B2B eCommerce puts a modern digital presence in the reach of any company or brand. The Oro suite of products and ecosystem of partners will be with you every step of the way.

Choose the Right Partners

We know eCommerce and we will connect you with a solution partner that knows your industry. Trust the Oro ecosystem to provide the integrators and technology providers that unite around your eCommerce goals.


Oro’s open source approach to B2B eCommerce puts a modern digital presence in the reach of any company or brand. The Oro suite of products and ecosystem of partners will be with you every step of the way.

Scope Your eCommerce MVP

Oro recommends the minimum viable product (MVP) approach to building a B2B eCommerce presence. This is a proven approach that minimizes risks, optimizes investment, and ensures faster time to market.


Oro’s open source approach to B2B eCommerce puts a modern digital presence in the reach of any company or brand. The Oro suite of products and ecosystem of partners will be with you every step of the way.


The Oro core team supports and consults with your chosen implementation partners during the implementation of your MVP. In addition, you’ll have access to a rich community of users and developers familiar with OroCommerce.


Oro’s open source approach to B2B eCommerce puts a modern digital presence in the reach of any company or brand. The Oro suite of products and ecosystem of partners will be with you every step of the way.

Soft Launch

When it’s go-time, Oro recommends you validate with a soft launch. We’ll be with you as you make sure your eCommerce channel will deliver the experience your customers and employees want. 


Oro’s open source approach to B2B eCommerce puts a modern digital presence in the reach of any company or brand. The Oro suite of products and ecosystem of partners will be with you every step of the way.

Support and Improvement

Enjoy ongoing support and improvement for your eCommerce channel from your integration partner and the Oro support team. The flexible design of OroCommerce makes it easy to implement new features. 


Frequently Asked Questions

With over 400,000 active installs, Oro fields many questions about B2B eCommerce. Here are answers to the questions we commonly receive about creating a digital presence and going live with B2B eCommerce.

What will it cost me?

Your eCommerce costs don’t start and end with the platform purchase price: they also include implementation, maintenance, upgrades, add-ons, and third-party services. Since no two businesses are alike, the costs of building a digital presence can vary widely. Please contact us to get an estimate.

How long does it take to go live?

Based on our experience, a typical B2B eCommerce MVP will launch anywhere between three and eight months after development begins. Time to launch largely depends on the complexity of the project.

How can I estimate the ROI?

Every digital transformation project is different, and every business will achieve ROI through eCommerce sales and efficiencies at a different rate. 

Explore the ROI of moving your B2B business online with our free ROI calculator.

What is digital presence?

Growing the digital presence of a company involves expanding its reach and appearance on the Internet. Contrary to physical presence with brick-and-mortar shops, digital presence is built by establishing a website, a social media account, an online customer portal, etc.

How to improve digital presence with eCommerce?

Here are three ways to get a strong online presence with eCommerce:

  • Improve product content: Make product pages stand out by adding videos, specs sheets, and customer reviews.
  • Invest in SEO: pursue targeted SEO efforts like keyword research, content creation, and link building.
  • Optimize for mobile: ensure your eCommerce store supports mobile searches and mobile payments.
Back to top