eCommerce in the FMCG Industry

Unlike other eCommerce vendors, we include B2B features you need out of the box, shortening your time to market. Know your costs upfront with transparent pricing and get the eCommerce solution you need within the budget you allocate with a trained and certified solution integrator in your region.

Lower cost isn’t the only advantage of open source solutions. Because the code is open to scrutiny, it provides a safer, more secure, and more stable environment. The Oro ecosystem of 600,000+ partners and developers keeps our solutions on the cutting edge every day.

Save time and money on customizing and integrating your platform. The features you need are available out of the box and a large variety of APIs make integration easy. Focus on building your eCommerce business, not your eCommerce site. Scale easily with an eCommerce automation solution that adapts to your needs.

Whether you sell B2B, B2C or B2B2C, OroCommerce is ready to support your business model. From multiple decoupled storefronts to personalized customer portals, we give you the tools to meet your business goals.

One integrated solution for CRM and eCommerce. OroCommerce with OroCRM supports your sales and marketing efforts desktop and mobile with a single solution. Get a complete 360° view of every customer from the office or in the field.

Never feel like you’ve been left hanging. Oro offers clients 24/7 ticketing support, 24/7 access to videos, documentation, and support through an active community of developers and users.

ECommerce, or online transactions, have permeated B2C and B2B industries like electronics, industrial supplies, and automotive. However, the fast moving consumer goods (FMCG) has been slow to adopt and implement these technologies, even though it makes up the lion’s share of consumer spending in the US.

The consumer packaged goods (CPG) and food and beverage industry require unique features and capabilities that support complex supply chains and product configurations in the industry. These include integration with a wide variety of systems, extensive catalog, pricing, and promotions personalization, and support for multiple selling channels, websites, locations, and customer types.

Today, the FMCG playing field is changing. Small, agile startups can focus on personal care and supplier relationships. Marketplaces like Amazon and Walmart can easily push their smaller competitors aside.

Digital grocery sales were on the rise in Asian markets well before the pandemic and have seen explosive growth since then. This trend is moving across borders, and CPG eCommerce is now one of the fastest-growing US online product categories. What’s more, changing consumer behavior and consumption levels mean that FMCG brands must quickly move to digital commerce to survive.

FMCG products such as milk and toilet paper don’t require much research before purchase. That’s why FMCG brands rely on relationships with distributors and retailers to get their products to the consumer.

The FMCG industry is ripe for digital transformation as in-store experiences and digital experiences blur. Heightened customer expectations, a greater need for data visibility, and staff productivity will prioritize FMCG eCommerce investments. Digital commerce systems automate the routine aspect of the sales process, saving rep hours for more productive activities. They increase stock visibility, leading to reduced costs, optimized logistics, and more accurate demand forecasting.