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eCommerce in the FMCG Industry

Lead through change and be future-ready with purpose-built software for FMCG brands
eCommerce in the FMCG Industry
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The fast moving consumer goods industry (FMCG) is one of the most dynamic. It is projected to reach $15,361.8 billion by 2025 from $10,621.2 billion in 2018. Price sensitivity, market shifts and recent social distancing imperatives are affecting consumer goods manufacturers, distributors, wholesalers and retailers, pushing them to invest in digitalization and eCommerce to ensure their sustainability and growth.

Key Benefits of eCommerce in the FMCG Industry

  1. Increase Your Sales

    • Offer your B2C and B2B buyers an SEO-friendly, mobile-ready portal that they would want to come back to. An online presence is mission-critical for the modern fast moving consumer goods brand.
    • Expand to new markets and locations without a hitch. It’s easy with eCommerce for FMCG  that accommodates the language, currency, and payment options of your customer’s choice and allows you to manage it all from one admin.
    • Add new product lines and grow SKU quantities without worrying about performance. Form an FMCG eCommerce strategy that fits your businessSeize new online sales opportunities as they come with a true B2B FMCG eCommerce solution.
    • Personalize prices, catalogs, shipping options, and whole sub-sites to address different product verticals and customer segments. A smoother shopping experience will improve the conversion rate of new customers and increase the AOV (average order value) of your existing customers.
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    Increase Your Sales with ecommerce for consumer goods
  2. Improve Customer Experience

    Increase your AOV with stellar customer experience

    • Free up time to bond with high-profile customers. Automate processes in ordering, pricing, and payment instead of performing manual data entry. Put customers first with a self-service online portal accessible anytime.
    • Provide answers as customers search. Make it easy for customers to find products with a search engine able to fetch results by product number, SKU, description, item attributes and enhanced by autocomplete.
    • Exceed your customers’ expectations. B2B buyers require multi-level, permission-based access according to their corporate needs. Personalizing access to catalogs, orders, and payment workflows helps you cross-sell, tailor marketing content, and better meet customer needs.
    • Streamline the negotiation process. Make online sales easier with request for quote (RFQ), configure price quote (CPQ), quote to cash (QTC) functionality right from your eCommerce platform.
    • Streamline contract processes and make it easy to re-order on pre-negotiated personalized terms. Give business buyers custom pricing, ordering, checkout, and shipping options for the best experience.
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    better customer experience with ecommerce for consumer goods
  3. Automate Your Business

    Minimize costs and maximize operational efficiency

    • Streamline online sales automation. Boost pipeline and conversions by giving your B2B FMCG eCommerce customers a personalized customer portal that’s accessible and open 24/7.
    • Combine marketing, sales, and service. Bring crucial functions together into your FMCG eCommerce platform with a CRM system, accessible on mobile devices. Provide personal care to every customer.
    • Streamline eCommerce processes. Set up workflows and processes to automate pricing, orders, and contract management functions. Save time, money, and eliminate costly errors in fast-moving consumer goods.
    • Manage multiple sites from a single platform. Operate separate, unique FMCG B2B eCommerce sites with independent backend processes, but operated from one admin panel. Generate custom reports for every site or sub-division.
    • Integrations for any business needs. Fetch data from your ERP, WHMS, and CRM, and keep in sync with a modern API-backed B2B eCommerce in FMCG. Eliminate silos, speed up collaboration, and improve the usability of your data.
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    automation with ecommerce for consumer goods
  4. Future-Proof Your Busnes

    Make your FMCG business future-proof

    • Be a leader in FMCG eCommerce. The FMCG landscape is competitive and complex. To achieve online sales success, brands need an FMCG eCommerce and B2B marketplace strategy for today and tomorrow. Enable efficiency with the right features and functionality for the future. 
    • Expand into complex business models. An FMCG B2B eCommerce platform helps you maintain relationships with different vendors, partners, and customers. Build, expand, and maintain flexibility when selling B2B, or B2B2C.
    • Easily scale and grow your business. It’s more important than ever for FMCGs to stay competitive. Leverage online sales to sell better, faster, and in more quantities. Quickly react to trends and enjoy impeccable site performance even with millions of SKUs and visitors.
    • Keep raising the bar. Retail customers are more savvy and demanding than ever. Give them an experience made for the future on rock-solid infrastructure that is able to accommodate them today and in the future.
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    new markets with ecommerce for consumer goods

FMCG Success Story

Saltworks Continues Their Dedication to Innovation with a Unified B2B and B2C Storefront

SaltWorks, a gourmet salt company in the United States, services both individual consumers and wholesale customers such as manufacturers, restaurants, gourmet retailers, and salt mill manufacturers who order in bulk.

After implementing OroCommerce, they managed not just to keep both their B2B and B2C channels streamlined under one platform, but also to provide personalized customer experiences for their B2B and B2C customers.

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B2B & B2C




6 Month

Launch Time

Reasons FMCG Brands Choose OroCommerce

Fastest time to market and ROI

Unlike other eCommerce vendors, we include B2B features you need out of the box, shortening your time to market. Know your costs upfront with transparent pricing and get the eCommerce solution you need within the budget you allocate with a trained and certified solution integrator in your region.

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Freedom and security of open-source

Lower cost isn’t the only advantage of open source solutions. Because the code is open to scrutiny, it provides a safer, more secure, and more stable environment. The Oro ecosystem of 600,000+ partners and developers keeps our solutions on the cutting edge every day.

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All the right features out-of-the-box

Save time and money on customizing and integrating your platform. The features you need are available out of the box and a large variety of APIs make integration easy. Focus on building your eCommerce business, not your eCommerce site. Scale easily with an eCommerce automation solution that adapts to your needs.

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Supports all FMCG business models

Whether you sell B2B, B2C or B2B2C, OroCommerce is ready to support your business model. From multiple decoupled storefronts to personalized customer portals, we give you the tools to meet your business goals.

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eCommerce + CRM

One integrated solution for CRM and eCommerce. OroCommerce with OroCRM supports your sales and marketing efforts desktop and mobile with a single solution. Get a complete 360° view of every customer from the office or in the field.

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Reliable support

Never feel like you’ve been left hanging. Oro offers clients 24/7 ticketing support, 24/7 access to videos, documentation, and support through an active community of developers and users.

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Ready to simplify your FCMG eCommerce?

Explore the resources below:

Free RFP Template For eCommerce Solutions

Don’t let evaluating eCommerce platforms intimidate you. Download this customizable RFP template and use it to make apples to apples comparisons of your options.

Ultimate Guide to eCommerce Replatforming

Don’t let evaluating eCommerce platforms intimidate you. Download this customizable RFP template and use it to make apples to apples comparisons of your options.

How to Get Offline Customers to Purchase Online

Even when you move your business online, some customers may still order offline. Download this free guide to discover the tips and tricks to getting offline customers to buy online without sacrificing goodwill.

Frequently Asked Questions About B2B eCommerce in the FMCG Industry

  1. What is FMCG eCommerce?

    ECommerce, or online transactions, have permeated B2C and B2B industries like electronics, industrial supplies, and automotive. However, the fast moving consumer goods (FMCG) has been slow to adopt and implement these technologies, even though it makes up the lion’s share of consumer spending in the US.

    The consumer packaged goods (CPG) and food and beverage industry require unique features and capabilities that support complex supply chains and product configurations in the industry. These include integration with a wide variety of systems, extensive catalog, pricing, and promotions personalization, and support for multiple selling channels, websites, locations, and customer types.

  2. Why should FMCG and CPG brands try eCommerce?

    Today, the FMCG playing field is changing. Small, agile startups can focus on personal care and supplier relationships. Marketplaces like Amazon and Walmart can easily push their smaller competitors aside.

    Digital grocery sales were on the rise in Asian markets well before the pandemic and have seen explosive growth since then. This trend is moving across borders, and CPG eCommerce is now one of the fastest-growing US online product categories. What’s more, changing consumer behavior and consumption levels mean that FMCG brands must quickly move to digital commerce to survive.

  3. What are the benefits of eCommerce to FMCG brands?

    FMCG products such as milk and toilet paper don’t require much research before purchase. That’s why FMCG brands rely on relationships with distributors and retailers to get their products to the consumer.

    The FMCG industry is ripe for digital transformation as in-store experiences and digital experiences blur. Heightened customer expectations, a greater need for data visibility, and staff productivity will prioritize FMCG eCommerce investments. Digital commerce systems automate the routine aspect of the sales process, saving rep hours for more productive activities. They increase stock visibility, leading to reduced costs, optimized logistics, and more accurate demand forecasting.

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