eCommerce in FMCG Industry
Lead through change and be future-ready with purpose-built software for FMCG brands
The fast moving consumer goods industry (FMCG) is one of the most dynamic. It is projected to reach $15,361.8 billion by 2025 from $10,621.2 billion in 2018. Price sensitivity, market shifts and recent social distancing imperatives are affecting consumer goods manufacturers, distributors, wholesalers and retailers, pushing them to invest in digitalization and eCommerce to ensure their sustainability and growth.
Key Benefits of eCommerce in FMCG Industry
- INCREASE YOUR SALES
- IMPROVE CUSTOMER EXPERIENCE
- AUTOMATE YOUR BUSINESS
- FUTURE-PROOF YOUR BUSINESS
Take on new customers and expand into new markets
- Offer your B2C and B2B buyers an SEO-friendly, mobile-ready portal that they would want to come back to. An online presence is mission-critical for today’s FMCG industry.
- Expand to new markets and locations without a hitch. It’s easy with an FMCG eCommerce platform that accommodates the language, currency, and payment options of your customer’s choice and allows you to manage it all from one admin.
- Add new product lines and grow your SKU numbers without worrying about the performance. Seize new business opportunities as they come with your FMCG eCommerce solution.
- Personalize prices, catalogs, shipping and pricing options, and whole sub-sites to address different product verticals and customer segments. A smoother shopping experience will improve the conversion rate of new customers and increase the AOV (average order value) of your existing customers.
Increase your AOV with stellar customer experience
- Free up time to bond with high-profile customers. Automate processes in ordering, pricing, and payment instead of performing manual data entry. Put customers first with a self-service online portal accessible anytime.
- Provide answers as customers search. Make it easy for customers to find products with a search engine able to fetch results by product number, SKU, description, item attributes and enhanced by autocomplete.
- Exceed your customers’ expectations. B2B buyers require multi-level, permission-based access according to their corporate needs. Personalizing access to catalogs, orders, and payment workflows helps you cross-sell, tailor marketing content, and better meet customer needs.
- Streamline the negotiation process. Offer B2B buyers request for quote (RFQ), configure price quote (CPQ), quote to cash (QTC) functionality right from your eCommerce platform.
- Streamline contract processes and make it easy to re-order on pre-negotiated personalized terms. Give business buyers custom pricing, ordering, checkout, and shipping options for the best experience.
Minimize costs and maximize operational efficiency
- Streamline sales automation. Boost pipeline and conversions by giving your customer a personalized self-service portal that’s accessible and open 24/7.
- Combine marketing, sales, and service. Bring crucial functions together into your eCommerce platform with a CRM system, accessible on mobile devices.
- Streamline eCommerce processes. Set up workflows and processes to automate pricing, orders, and contract management functions. Save time, money, and eliminate costly errors.
- Manage multiple sites from a single platform. Operate separate, unique sites, with independent backend processes, but operated from one admin panel. Generate custom reports for every site or sub-division.
- Integrations for any business needs. Fetch data from your ERP, WHMS, and CRM, and keep in sync with a modern API-backed B2B eCommerce platform for FMCGs. Eliminate silos, speed up collaboration, and improve the usability of your data.
Make your FMCG business future-proof
- Be a leader in FMCG eCommerce. The FMCG industries are competitive and complex. Enable efficiency with the right features and functionality for the future.
- Expand into complex business modes. Maintain relationships with different vendors, partners, and customers. Build, expand, and maintain flexibility when selling B2B, B2B2C or via retail marketplaces.
- Easily scale and grow your business. It’s more important than ever for FMCGs to stay competitive and explore ways to sell better, faster, and in more quantities. Quickly react to trends and enjoy impeccable site’s performance even with millions of SKUs and visitors.
- Keep raising the bar. Today’s retail customers are more savvy and demanding. Give them an experience made for the future on rock-solid infrastructure that is able to accommodate them today and in the future.
OroCommerce FMCG Success Stories
FairPrice pioneers B2B eCommerce in a competitive food retail industry
- 15,000+ B2B Users
- 3,500+ Monthly Orders
- 6 Month Launch Time
6 reasons why OroCommerce is the ultimate solution for FMCG
Fastest time to market and ROI
FMCG runs at full speed. Oro gets it. Know your costs upfront with transparent pricing and get the eCommerce solution you need within the budget you allocate with a trained and certified solution integrator in your region.
Freedom and security of open-source
Lower cost isn’t the only advantage of open source solutions. Because the code is open to scrutiny, it provides a safer, more secure, and more stable environment. The Oro ecosystem of partners and developers every day improves and keeps the solution on the cutting edge.
All the right features out-of-the-box
Save time and money on customizing and integrating your platform. The features you need are available out of the box and a large variety of APIs make integration easy. Focus on building your eCommerce business, not your eCommerce site. Scale easily with the solution that adapts to your needs.
Supports all FMCG business models
Whether you sell B2B, B2C, B2B2C, or looking to create a marketplace OroCommerce is ready to support your business model. From multiple decoupled storefronts to marketplaces, we give you the tools to meet your business goals.
Integrated CRM
One integrated solution for CRM and eCommerce. OroCommerce with OroCRM supports your sales and marketing efforts desktop and mobile with a single solution. Get a complete 360° view of every customer from the office or in the field.
Reliable support
Never feel like you’ve been left hanging. Oro offers Enterprise clients 24/7 ticketing support. All OroCommerce users have 24/7 access to videos, documentation, and support through an active community of developers and users.
6 reasons why OroCommerce is the ultimate solution for FMCG
Fastest time to market and ROI
Fastest time to market and ROI
FMCG runs at full speed. Oro gets it. Know your costs upfront with transparent pricing and get the eCommerce solution you need within the budget you allocate with a trained and certified solution integrator in your region.
Freedom and security of open-source
Freedom and security of open-source
Lower cost isn’t the only advantage of open source solutions. Because the code is open to scrutiny, it provides a safer, more secure, and more stable environment. The Oro ecosystem of partners and developers every day improves and keeps the solution on the cutting edge.
All the right features out-of-the-box
All the right features out-of-the-box
Save time and money on customizing and integrating your platform. The features you need are available out of the box and a large variety of APIs make integration easy. Focus on building your eCommerce business, not your eCommerce site. Scale easily with the solution that adapts to your needs.
Supports all FMCG business models
Supports all FMCG business models
Whether you sell B2B, B2C, B2B2C, or looking to create a marketplace OroCommerce is ready to support your business model. From multiple decoupled storefronts to marketplaces, we give you the tools to meet your business goals.
Integrated CRM
Integrated CRM
One integrated solution for CRM and eCommerce. OroCommerce with OroCRM supports your sales and marketing efforts desktop and mobile with a single solution. Get a complete 360° view of every customer from the office or in the field.
Reliable support
Reliable support
Never feel like you’ve been left hanging. Oro offers Enterprise clients 24/7 ticketing support. All OroCommerce users have 24/7 access to videos, documentation, and support through an active community of developers and users.
Ready to simplify your FCMG eCommerce? Explore the resources below:
Don’t let evaluating eCommerce platforms intimidate you. Download this customizable RFP template and use it to make apples to apples comparisons of your options.
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Download the Ultimate Guide to eCommerce Replatforming and learn to identify the warning signs for replatforming, overcome the institutional fear of change, plan a platform change that doesn’t sacrifice SEO, and assess the results.
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Even when you move your business online, some customers may still order offline. Download this free guide to discover the tips and tricks to getting offline customers to buy online without sacrificing goodwill.
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