eCommerce for Industrial Products Suppliers
Grainger’s digital channels account for nearly 80% of their total sales.
But the majority of the industrial products eCommerce industry is still in its infancy. Only giants like Amazon Business, Fastenal, and Grainger are rapidly growing their digital presence providing proof that industrial buyers want to purchase online. If you’re involved in industrial eCommerce B2B or plan to grow in this market, you can’t afford to sit on the sidelines.
Key Benefits of an Industrial eCommerce Platform
Grow Your Sales
See full features listMove to adjacent markets and expand your product offering
- Industrial eCommerce suppliers need an impactful online presence that grows leads and cultivates return customers. Launch SEO-friendly websites or B2B marketplaces that are available 24/7 from any device and grow leads on auto-pilot.
- Build large catalogs consisting of multiple product libraries. Display products in configurable format (also known as matrix format) and help shoppers easily customize their batch orders consisting of different variations of the same product.
- Segment customers and market relevant products to them controlling visibility of the ones they don’t need. Increase customer satisfaction, average order value, and build the best industrial products resource around.
- Make forays into new markets and verticals. Accommodate all customers regardless of their preferences for language, currency, and payment options – and manage it all from one admin panel.
Improve Customer Experience
See full features listOffer personalized experiences that set your brand apart
- Help shoppers find what they’re looking for with powerful search. Allow customers to search and narrow industrial product results by item, part number, description, SKU, and other product attributes.
- Make life easier for customers with a personalized self-service portal. Provide access to up-to-date product and pricing data available to them 24/7 from any device.
- Support business requirements of any type with multi-level, permission-based access to industrial catalogs. Simplify the buying process with intuitive ordering and checkout sequences, as well as shipping options customized specifically for them.
- Streamline the negotiation process for large purchases. With RFP, CPQ and QTC workflows and eCommerce automation built in, there’s no need to switch platforms to negotiate, coordinate, and track contracts. Make it easy to reorder, purchase in bulk, and simplify complex approval processes.
Automate Your Business
See full features listDecrease manual functions, eliminate errors, and save costs
- Sell your industrial products to customers in various niches and markets. With multi-site and multi-organization capability, your sites stay independent while centralizing backend processes such as access roles, contracts, payment options and reporting.
- Eliminate time-consuming data entry with automation engines for product information, prices, negotiations, and promotions. Manage quotes and contracts on the fly, and focus on helping customers instead of mundane tasks.
- Bring CRM data into your B2B eCommerce platform with built-in integration with OroCRM or easily integrate via API with any other CRM of choice. Build custom reports using our robust reporting engine and Google Analytics Enhanced Ecommerce integration.
- Break down data silos and maintain a single source of information with industrial eCommerce solutions from OroCommerce. Pull and synchronize data from your ERP, CRM, eCommerce PIM, WHMS, marketing automation tools and other business systems.
Future-Proof Your Business
See full features listBecome a destination for the future industrial buyer
- Start off with a rock-solid infrastructure and maintain a leading edge in the competitive industrial products industry. OroCommerce’s robust API supports PWA and headless eCommerce implementation.
- Give customers peace of mind and remain at the forefront of privacy and security standards. OroCommerce is compliant with directives such as GDPR and CCPA; PCI DSS certified, and SOC2 Type 2 audited.
- Grow your revenue across multiple business models running in parallel. Build, expand, and maintain agility while selling B2B, B2B2C or D2C.
- Look into the future with confidence and build your industrial products business without technical limitations. Forget about switching platforms due to limitations on the number of SKUs, stores, API calls, and team members allowable.
OroCommerce Industrial Distributor Success Story
Thanks to OroCommerce's unique B2B features and exceptional flexibility, we're increasing our online sales, building brand loyalty, and creating convenient, personalized shopping experiences for all our customers.Managing Director
Increase in Conversion Rate
Customers
SKUs
B2B Industrial eCommerce Lays the Foundation for Growth
Gala Imports, Australia’s leading container distributor, serves 35,000 manufacturers and distributors with over 5,000 SKUs, but not all customers want the same experience. With orders ranging from single jars to bulk industrial shipments, Gala needed a platform flexible enough to personalize service at every level. That’s where OroCommerce came in.
Since launching on OroCommerce, Gala has seen a 50% jump in conversion rates and a measurable lift in average order size. Customers find what they need faster, staff spend less time on manual admin, and Gala can keep up with demand, even when order volumes surge.
Why Choose OroCommerce for Industrial Products
Get to market faster and diminish your time to ROI with a ready-made B2B eCommerce storefront and mobile website. Go live in mere months with a robust solution that’s within your budget and customized for your needs.
Spend less time worrying about your software capabilities and more time scaling your business. OroCommerce supports unlimited products, catalogs, teams, and customers. An extensive API and integration list make it easy to add extensions and customizations.
OroCommerce comes with a robust set of B2B-specific features out-of-the-box ready for any industry vertical or business model. These features are a solid foundation for a B2B portal of any complexity from multi-branded industrial distributors site to personalized shopping experiences for every customer.
With OroCommerce, you get full access to native CRM, RFQ, marketplace, CMS, and eCommerce tools – all covered by a single license fee. Our support team works alongside you at every stage, making sure your move to digital is straightforward and well-supported.
OroCommerce is recognized by Gartner and IDC for delivering the B2B capabilities that matter most. Our product roadmap is shaped by feedback from industrial manufacturers and distributors, focusing on automation, better workflows, and the features B2B sellers ad buyers use. If you’re looking for a platform built to keep up with your business, OroCommerce is designed to grow with you.
Looking to streamline eCommerce for industrial products?
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