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OroCommerce Integrations

Gartner predicts that by 2022, a typical B2B eCommerce experience will involve input from over 30 integrated applications.

Integrating your B2B eCommerce platform with systems like CRM, ERP, PIM, BI, and payment systems is crucial for your B2B eCommerce success. In order to succeed in the modern B2B eCommerce world and offer an easy user experience, you must capture a customer’s product and shipping information in real-time and relay it between systems. OroCommerce was built to handle the complexities of integration by automating manual processes for a more streamlined operation.

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Common Integration Methodologies

api

Rest API

REST APIs enable you to integrate Oro into 3rd-party systems. For example, you can use native APIs to integrate into any 3rd party business intelligence systems to collect information about customer behavior. You can see real-time data on how customers interact with your website, get complex data on your business, and track the overall experience.

Import/Export

Import/Export

OroCommerce's import/export engine provides a way to transfer large amounts of data between systems. As a native feature to OroCommerce, you can manually push files such as emails, sales data, and product lists to your desired source of truth. This option allows you to push files only as needed without requiring workflows for automation.

SFTP

SFTP

OroCloud provides the ability to connect to OroCommerce and upload data instantly upon customer request using a secure SFTP service. The connected application will export the file between servers automatically. You can schedule automated transfers with customized parameters for real-time or scheduled automated syncs.

Major Integrations for B2B

  • ERP
  • PIM
  • CRM
  • BI and AI
  • Other Systems
ERP1
  • Show customer specific pricing and promotions in real-time or scheduled syncs
  • Sync all customer data including company address books, shipping, and billing addresses
  • Two way sync to provide customer full transparency on the fulfillment cycle, such as order status and tracking information
  • Provide real-time inventory status and levels from multiple warehouses
pim1
  • Sync product category trees, catalogs & product families
  • Store product information and all attributes pertaining to a product
  • Provide product digital assets such as images, videos, spec sheets, and drawings
  • Quickly update and maintain price attributes- MAP, MSRP, RRP
  • Maintain product relationships to cross-sell and upsell
crm1
  • Create customer segments based on past activity such as page views or abandoned carts
  • Personalize your customer engagement across all touchpoints and support customers at their preferred channels
  • Create reports that track sales pipeline, order data, and website activity from a single place
  • OroCRM and OroCommerce come integrated together out of the box. Switch OroCRM on or off depending on your use case
bi5

Business Intelligence Software:

  • Analyzes data for fast and accurate reporting
  • Helps drive business decisions with better data quality
  • Increases operational efficiency

Artificial Intelligence Software:

  • Automates business processes
  • Provides better customer service with machine learning chatbots
  • Uses predictive analytics to identify patterns, future buying, and market changes
others4
  • PWA for mobile via a native app
  • Accounting systems
  • Tax automation
  • Eprocurement systems
  • Punchout catalogs
  • Payment systems

ERP

ERP1

  • Show customer specific pricing and promotions in real-time or scheduled syncs
  • Sync all customer data including company address books, shipping, and billing addresses
  • Two way sync to provide customer full transparency on the fulfillment cycle, such as order status and tracking information
  • Provide real-time inventory status and levels from multiple warehouses

PIM

pim1

  • Sync product category trees, catalogs & product families
  • Store product information and all attributes pertaining to a product
  • Provide product digital assets such as images, videos, spec sheets, and drawings
  • Quickly update and maintain price attributes- MAP, MSRP, RRP
  • Maintain product relationships to cross-sell and upsell

CRM

crm1

  • Create customer segments based on past activity such as page views or abandoned carts
  • Personalize your customer engagement across all touchpoints and support customers at their preferred channels
  • Create reports that track sales pipeline, order data, and website activity from a single place
  • OroCRM and OroCommerce come integrated together out of the box. Switch OroCRM on or off depending on your use case

BI and AI

bi5

Business Intelligence Software:

  • Analyzes data for fast and accurate reporting
  • Helps drive business decisions with better data quality
  • Increases operational efficiency

Artificial Intelligence Software:

  • Automates business processes
  • Provides better customer service with machine learning chatbots
  • Uses predictive analytics to identify patterns, future buying, and market changes

Other Systems

others4

  • PWA for mobile via a native app
  • Accounting systems
  • Tax automation
  • Eprocurement systems
  • Punchout catalogs
  • Payment systems

How does OroCommerce integrate with your current technology stack?

Discovery Phase

Discovery Phase

During the discovery phase, our engineers and BA’s learn about your unique business needs. We take a deep dive into your current technology stack to determine how OroCommerce can help unify your separate 3rd party applications. We determine what information needs to be synced, how often that information needs to be synced, and who is able to access this information. The Discovery Phase is the beginning of building a comprehensive digital ecosystem that will streamline your business operations for an even smoother customer experience.

Build Your Architecture

Build Your Architecture

Every integration needs to be scalable and OroCommerce was built to handle robust workflows with room to grow. After outlining your business use case, our software engineers determine how all your applications will work together and begin drafting the integration architecture. This is done with OroCommerce’s robust workflow engine that helps automate or standardize complicated, multi-step processes across your organization. At the end of this phase, you will be provided with a detailed breakdown of tasks that will eventually become the MVP.

Implementation Phase

Implementation Phase

During the implementation stage, the Oro team will start with the actual code development based on the MVP. During this phase, you will be asked to occasionally review and test the environment to ensure that no surprises are found during launch. Workflows are tested to guarantee a smooth user experience and applications connected to OroCommerce are tested for any issues. MVPs allow you to test for overall adoption in order to add or remove features.

OroCommerce Success Story

Animal Supply Company Scales B2B eCommerce Operations with OroCommerce

success-story-v1
  • + 10 ERPs Connected
  • +10,000 Price Lists
  • 5 month Implementation
Animal Supply Company, the national leader in pet food and supplies distribution, grew quickly by acquisition thus inheriting multiple legacy systems. With the help of OroCommerce's robust set of APIs, they managed to connect multiple ERPs and multiple shopping carts all under a single platform. As a result, they were able to simplify complex pricing structures on thousands of products and create a personalized shopping experience for retailers.

Whitepaper

Mastering eСommerce ERP Integration for B2B Organizations

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Ecosystem

Technology Partners

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Training Guide

Web Services API Guide

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