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Increase Visibility and Conversions
with Smarter B2B eCommerce Solutions

Capture high-quality leads with modern B2B eCommerce and CRM

Over half of B2B buyers believe personalization is key when searching for online suppliers. Business customers consume an average of 13 pieces of content before making a purchase decision, with 8 coming directly from the vendor’s website. In order to provide the experiences modern B2B buyers seek, you must have full visibility into user behavior and customer journeys. A modern eCommerce solution integrated with enterprise-grade CRM is crucial to capturing high-quality leads and succeeding in today’s competitive environment.

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How exactly will Oro improve my marketing?

  • GENERATE & NURTURE
  • ANALYZE & PLAN
  • STAY AGILE
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Don’t lose track of the leads you produce

  • Boost your traffic with a mobile and SEO ready self-service portal that is open 24/7. 
  • Market to customers more effectively with powerful segmentation tools. Build personalized storefronts with unique discounts, products, and prices that are relevant to your audience. 
  • Launch new promotions, product introductions, and targeted campaigns with ease. Reuse page elements such as sliders, banners, buttons, and other design elements with intuitive widgets.
  • Wow your B2B buyers with stellar digital experiences offering them personalized purchase workflows with multiple levels of permissions if needed, custom payment and shipping options and ability to instantly place an order as well as negotiate its price and terms.
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Build better business intelligence with comprehensive centralized data

  • Stay on top of sales, product, and customer data. Integrate existing systems such as ERP, CRM, PIM, WHM, eProcurement or build custom connectors with Oro’s extensive set of APIs.
  • Keep data accessible across multiple sub-brands. Maintain separate hierarchies, departments, offices, and geographies while keeping visibility into KPIs of each organization. 
  • Build custom reports using internal as well as external data right in your eCommerce dashboard. Follow campaign performance and capture every marketing, sales, and eCommerce metric to see what works and what doesn’t.
  • Keep track of user activity, customer journeys, and identify where customers get stuck or lost using the integration with Google Analytics Enhanced Ecommerce. Make the right moves on specific actions such as repeat pageviews or abandoned carts.
  • Integrate your eCommerce website with marketing tools such as Mailchimp and dotdigital as well as with CRM of choice to strategize and execute on your most ambitious marketing plans.
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Test new initiatives and expand your reach

  • Never miss a hot business development opportunity or a demand spike again. Roll out new marketing initiatives, landing pages and whole eCommerce sites from scratch faster than your competition.
  • Quickly adapt to changes within your industry with the collective power of open-source. Leverage a community of contributors, developers, and technology partners in Oro’s ecosystem.
  • Feel safe about the future of your business with a platform able to scale, grow and change with you. OroCommerce and OroCRM allow you to switch between any selling models, including B2B and B2C, B2B2C, B2G; as well as leverage any new use cases such as headless eCommerce and PWA scenarios.

GENERATE & NURTURE

tab-5-649x440

Don’t lose track of the leads you produce

  • Boost your traffic with a mobile and SEO ready self-service portal that is open 24/7. 
  • Market to customers more effectively with powerful segmentation tools. Build personalized storefronts with unique discounts, products, and prices that are relevant to your audience. 
  • Launch new promotions, product introductions, and targeted campaigns with ease. Reuse page elements such as sliders, banners, buttons, and other design elements with intuitive widgets.
  • Wow your B2B buyers with stellar digital experiences offering them personalized purchase workflows with multiple levels of permissions if needed, custom payment and shipping options and ability to instantly place an order as well as negotiate its price and terms.

ANALYZE & PLAN

26-1

Build better business intelligence with comprehensive centralized data

  • Stay on top of sales, product, and customer data. Integrate existing systems such as ERP, CRM, PIM, WHM, eProcurement or build custom connectors with Oro’s extensive set of APIs.
  • Keep data accessible across multiple sub-brands. Maintain separate hierarchies, departments, offices, and geographies while keeping visibility into KPIs of each organization. 
  • Build custom reports using internal as well as external data right in your eCommerce dashboard. Follow campaign performance and capture every marketing, sales, and eCommerce metric to see what works and what doesn’t.
  • Keep track of user activity, customer journeys, and identify where customers get stuck or lost using the integration with Google Analytics Enhanced Ecommerce. Make the right moves on specific actions such as repeat pageviews or abandoned carts.
  • Integrate your eCommerce website with marketing tools such as Mailchimp and dotdigital as well as with CRM of choice to strategize and execute on your most ambitious marketing plans.

STAY AGILE

1-1-438x440

Test new initiatives and expand your reach

  • Never miss a hot business development opportunity or a demand spike again. Roll out new marketing initiatives, landing pages and whole eCommerce sites from scratch faster than your competition.
  • Quickly adapt to changes within your industry with the collective power of open-source. Leverage a community of contributors, developers, and technology partners in Oro’s ecosystem.
  • Feel safe about the future of your business with a platform able to scale, grow and change with you. OroCommerce and OroCRM allow you to switch between any selling models, including B2B and B2C, B2B2C, B2G; as well as leverage any new use cases such as headless eCommerce and PWA scenarios.

Success Story: Saltworks Improves
Customer Experiences with Oro

Saltworks, a gourmet salt manufacturer from the US, unifies their B2B and B2C customer experiences and gives their marketing teams the power to easily customize and launch personalized campaigns.

Saltworks Hero Image

Interested in how a B2B eCommerce platform can turbocharge your marketing initiatives?

Haven’t started your digital transformation yet? Learn the benefits of B2B eCommerce and the barriers you can expect during the move to selling online. We also share some success stories of how businesses grow sales using this new channel.

Download the Copy

Every customer adoption strategy faces unique challenges. Learn how to overcome objections, manage change in customer and sales team behavior, and get communication strategies to move your offline customers online.

Download the Copy

Spend more time on targeting, capturing leads, and growing your contact base while automated workflows take care of routine, time-consuming tasks. Learn about the benefits and capabilities of workflow automation features in B2B eCommerce.

Download the Copy
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