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eCommerce for Medical Supplies and
Healthcare Organizations

Futureproof your business with a solution tailored for the complexity of medical equipment eCommerce

Due to increasing healthcare expenditures and technological advancements, the medical supplies market is predicted to grow to $432.6 billion by 2025. To compete in this rapidly growing market, Healthcare suppliers require B2B eCommerce tools specifically designed for the needs of the healthcare and medical device industries in order to keep their customers happy, increase sales, reduce costs, and improve operational efficiency.

medical supplies ecommerce

Key Benefits of a B2B Solution for Medical Equipment eCommerce

  • INCREASE SALES
  • IMPROVE CUSTOMER EXPERIENCE
  • AUTOMATE YOUR BUSINESS
  • FUTURE-PROOF YOUR BUSINESS
ecommerce website for medical

Grow your customer base and expand your market share

  • Start selling medical supplies via an easily discoverable online, SEO and mobile-friendly website complete with accurate catalog, pricing, ordering, and payment options will keep your funnel filled with new incoming leads. 
  • Easily expand to new locations with an eCommerce medical devices platform able to service multiple sites and support numerous languages, currencies, and location-specific payment options.
  • Gain control over what and how much you sell. As health product regulations vary between countries, states, and regions the ability to limit certain products’ visibility based on customer location facilitates your expansion to new markets.
  • Offer personalized experiences through unique portals to buyers from different verticals and practice areas with catalogs, pricing and shipping options perfectly tailored to their needs. By reducing the friction when ordering, you’ll reduce churn, improve customer satisfaction, and increase revenue.
online portal for medical supplies

Boost sales and increase your average order value

  • Unlock your sales team’s potential. With a customer-facing self-serve online portal, sales can minimize mundane tasks and focus on more meaningful interactions with leads that build lasting relationships.
  • Customers search first, ask questions later. Simplify your customers’ journey to purchase with a powerful search engine with autocomplete functionality and ability to fetch results by product name, attribute, description, SKU, and other identifiers.
  • Accommodate every customer’s requirements. By giving them multi-level, permission-based access to product catalogs, ordering, and payments, you can fine-tune your offerings, serve them the most relevant promotions and cross-sell recommendations.
  • Make negotiating orders an intuitive process. Request for Quote (RFQ), configure price quote (CPQ), and quote to cash (QTC) workflows are seamlessly integrated into your eCommerce platform. Negotiate, conclude, and track contracts in one place, making it easy to encourage customers to re-order when it’s time to replenish stock, or offer more flexible pricing to keep the customer coming back.
API-friendly medical supplies eCommerce platform

Reduce your costs and improve operational efficiency

  • Automate your sales. By enabling your customers to order 24/7 from a self-service personalized eCommerce medical devices portal, your order handling costs are cut tenfold. 
  • Power up your sales and marketing team with a CRM system seamlessly integrated with your eCommerce platform and available on the go from any mobile device. 
  • Streamline your internal processes. Digitize internal workflows to make sure crucial processes such as contract agreements and negotiations never go wrong, resulting in lost deals.
  • Manage multiple sites and organizations. Build complex and independent sites and divisions in the backend mirroring your internal hierarchy. Maintain accurate data on each site or performance of sub-division.
  • Centralize data and integrations. Keeping your systems such as ERP, WHMS, and CRM in sync with a modern API-friendly medical device eCommerce platform breaks data silos within the company, improves communication between departments, and eliminates costly human errors.
scalable-b2b-ecommerce-for-auto parts and automotive

Build a future-proof medical supplies business

  • Be ready for the future. Have the capabilities and features that you need now and in the future. Grow your business without fearing the need to re-platform, or worrying about website performance issues.
  • Embrace the complexity of your business. Choosing a platform able to support both B2B and B2C, B2B2C, B2G or even a marketplace makes sure you can stay flexible and easily diversify and shift markets and selling strategies.
  • Scale and grow effortlessly. When it’s time to grow, you shouldn’t have to wonder if your system is capable of handling more traffic, products, or partnerships. Build shopping experiences more customers will come back to.
  • Roll out your products faster. Growing or shifting to a new market is difficult. Double the speed of Implementing new technology, quickly react to B2B business trends, and grow your sales of medical equipment with best-in-class eCommerce.

INCREASE SALES

ecommerce website for medical

Grow your customer base and expand your market share

  • Start selling medical supplies via an easily discoverable online, SEO and mobile-friendly website complete with accurate catalog, pricing, ordering, and payment options will keep your funnel filled with new incoming leads. 
  • Easily expand to new locations with an eCommerce medical devices platform able to service multiple sites and support numerous languages, currencies, and location-specific payment options.
  • Gain control over what and how much you sell. As health product regulations vary between countries, states, and regions the ability to limit certain products’ visibility based on customer location facilitates your expansion to new markets.
  • Offer personalized experiences through unique portals to buyers from different verticals and practice areas with catalogs, pricing and shipping options perfectly tailored to their needs. By reducing the friction when ordering, you’ll reduce churn, improve customer satisfaction, and increase revenue.

IMPROVE CUSTOMER EXPERIENCE

online portal for medical supplies

Boost sales and increase your average order value

  • Unlock your sales team’s potential. With a customer-facing self-serve online portal, sales can minimize mundane tasks and focus on more meaningful interactions with leads that build lasting relationships.
  • Customers search first, ask questions later. Simplify your customers’ journey to purchase with a powerful search engine with autocomplete functionality and ability to fetch results by product name, attribute, description, SKU, and other identifiers.
  • Accommodate every customer’s requirements. By giving them multi-level, permission-based access to product catalogs, ordering, and payments, you can fine-tune your offerings, serve them the most relevant promotions and cross-sell recommendations.
  • Make negotiating orders an intuitive process. Request for Quote (RFQ), configure price quote (CPQ), and quote to cash (QTC) workflows are seamlessly integrated into your eCommerce platform. Negotiate, conclude, and track contracts in one place, making it easy to encourage customers to re-order when it’s time to replenish stock, or offer more flexible pricing to keep the customer coming back.

AUTOMATE YOUR BUSINESS

API-friendly medical supplies eCommerce platform

Reduce your costs and improve operational efficiency

  • Automate your sales. By enabling your customers to order 24/7 from a self-service personalized eCommerce medical devices portal, your order handling costs are cut tenfold. 
  • Power up your sales and marketing team with a CRM system seamlessly integrated with your eCommerce platform and available on the go from any mobile device. 
  • Streamline your internal processes. Digitize internal workflows to make sure crucial processes such as contract agreements and negotiations never go wrong, resulting in lost deals.
  • Manage multiple sites and organizations. Build complex and independent sites and divisions in the backend mirroring your internal hierarchy. Maintain accurate data on each site or performance of sub-division.
  • Centralize data and integrations. Keeping your systems such as ERP, WHMS, and CRM in sync with a modern API-friendly medical device eCommerce platform breaks data silos within the company, improves communication between departments, and eliminates costly human errors.

FUTURE-PROOF YOUR BUSINESS

scalable-b2b-ecommerce-for-auto parts and automotive

Build a future-proof medical supplies business

  • Be ready for the future. Have the capabilities and features that you need now and in the future. Grow your business without fearing the need to re-platform, or worrying about website performance issues.
  • Embrace the complexity of your business. Choosing a platform able to support both B2B and B2C, B2B2C, B2G or even a marketplace makes sure you can stay flexible and easily diversify and shift markets and selling strategies.
  • Scale and grow effortlessly. When it’s time to grow, you shouldn’t have to wonder if your system is capable of handling more traffic, products, or partnerships. Build shopping experiences more customers will come back to.
  • Roll out your products faster. Growing or shifting to a new market is difficult. Double the speed of Implementing new technology, quickly react to B2B business trends, and grow your sales of medical equipment with best-in-class eCommerce.

OroCommerce
Medical Supplies Success Story

Midway Dental Supply Provides Full-Service Distribution Services Online

Midway-Hero
  • + 80,000 SKUs in Inventory
  • 10 Month Project Timeline
  • 100% Catalog Growth
Midway Dental Supply, an independent dental supply company that services Indiana, Michigan and Northeastern Illinois, utilized OroCommerce to implement a B2B2C portal and grow their catalog from 40,000 SKUs to over 80,000 in one year.


How OroCommerce Beats the Competition for Medical Supplies

b2b2c scenarios

Decrease time to ROI and time to market

Get a fully functioning storefront and mobile experience up and running fast. With transparent pricing, you know your costs up front. Build the solution you need within the budget you have.

business growth

Built for your business

From B2B to B2C or B2B2C, OroCommerce is built for your business. Tell us your eCommerce goals and we’ll provide the tools to reach them.

b2b community

Creative and innovative community

Open source solutions provide a more secure and stable and alternative to proprietary software. Oro’s robust ecosystem includes a creative and innovative community that speeds development while fostering long-term relationships with customers, partners and developers.

free crm

CRM included

Get a complete 360° view of each customer and lead for free with OroCRM. OroCommerce includes OroCRM to support sales and marketing on and offline.

b2b oriented

B2B features right out-of-the-box

Spend less time customizing and more time building your eCommerce business. Most B2B eCommerce features you need will be ready right out of the box. , Grow and scale your business with the most flexible solution available.

24/7 customer care

Support when you need it

Enterprise clients have access to  24/7 support. All OroCommerce users have complete access to a wide variety of resources and an active community.

How OroCommerce Beats the Competition for Medical Supplies

Decrease time to ROI and time to market

b2b2c scenarios

Decrease time to ROI and time to market

Get a fully functioning storefront and mobile experience up and running fast. With transparent pricing, you know your costs up front. Build the solution you need within the budget you have.

Built for your business

business growth

Built for your business

From B2B to B2C or B2B2C, OroCommerce is built for your business. Tell us your eCommerce goals and we’ll provide the tools to reach them.

Creative and innovative community

b2b community

Creative and innovative community

Open source solutions provide a more secure and stable and alternative to proprietary software. Oro’s robust ecosystem includes a creative and innovative community that speeds development while fostering long-term relationships with customers, partners and developers.

CRM included

free crm

CRM included

Get a complete 360° view of each customer and lead for free with OroCRM. OroCommerce includes OroCRM to support sales and marketing on and offline.

B2B features right out-of-the-box

b2b oriented

B2B features right out-of-the-box

Spend less time customizing and more time building your eCommerce business. Most B2B eCommerce features you need will be ready right out of the box. , Grow and scale your business with the most flexible solution available.

Support when you need it

24/7 customer care

Support when you need it

Enterprise clients have access to  24/7 support. All OroCommerce users have complete access to a wide variety of resources and an active community.

Not sure where to start? Use these resources to help boost medical devices sales with eCommerce

If you know the medical supply business but is new to the eCommerce software business, picking the right solution can be intimidating. Download this free RFP template, customize it to your needs, and use it to guide your selection process.

Download the Copy

This guide shares best practices on how to overcome reluctance of your B2B customers to transition from the offline channel to the online one. You will find a step by step guide with examples and practical advice.

Download the Copy

In this whitepaper, you’ll learn about automated workflows, how they benefit your business, and why flexible workflows are essential for B2B digital transformation.

Download the Copy
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