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B2B eCommerce ROI Calculator

Get an estimate of time to ROI and projected revenue increases from digitizing your B2B business

ROI Calculator
Arrow How to use this calculator?
Why use the Oro B2B eCommerce ROI calculator?

Since no businesses are alike, no two businesses can expect the same return on investment (ROI) of their B2B eCommerce solution. Calculating ROI on any digital investment is tricky, but our ROI eCommerce calculator makes it easier to get insights into the time and money saved through increased sales and productivity.

Want some level of understanding of when your eCommerce platform will begin to pay off? Just plug in your numbers. This planning tool will take the financial data you input and automatically add in the OroCommerce average costs to estimate ROI. You’ll also get an estimate of the break-even point and time to ROI.

Entering and obtaining data

Input company-specific data in the white fields. As you enter your data, the calculator will automatically pre-populate data in the grey fields. Some of the values are estimates based on average stats from OroCommerce. Feel free to replace them with other vendors' numbers.

Results you get with this B2B eCommerce ROI tool

The results are actionable benchmarks based on the data you enter.

This includes:

  • Months to ROI
  • ROI 6 months post break even
  • Investment per period
  • Added revenue per period
  • ROI and Break Even Point chart comparing total costs to total gains over time.
Arrow How are calculations made?

ROI compares the economic benefits gained from an investment to the investment cost. An ROI analysis determines whether the investment in B2B eCommerce technology generates profits over and above the cost. In simple terms, it's whether the project pays off.

This includes:

  • overall sales revenue
  • number of annual customer acquisitions and orders
  • projected annual sales growth ratio.

The Oro B2B eCommerce ROI calculator uses the formula:

ROI Calculator

Your eCommerce investment is more than software licensing cost. This calculation captures upfront license and implementation costs and ongoing maintenance and support costs. You get a comprehensive assessment of the total costs.

What is a good ROI for eCommerce?

Every company is different and ROI takes time. Most digital transformation initiatives involve a high initial investment, then decreasing costs. For example, your ROI can be negative the first six months while you launch the quickly accelerate into the black.

Arrow Glossary of terms
ROI

Return on Investment (ROI) is the performance metric that evaluates the benefit received from an investment. In eCommerce, it’s the gain you achieve from digital transformation.. ROI is expressed as a percentage. Positive ROI means the investment paid off and generates profit.

AOV

Average Order Value (AOV) is the average total amount of every order placed during a defined time period.

Break Even Point (BEP)

Break Even Point (BEP) occurs when the total cost of ownership equals total revenue. At this point there is no loss or gain. Gains beyond BEP represent positive ROI.

License cost

The upfront fee for software aquisition. This fee (usually annual) provides rights to use software within vendor-established terms. Caculate license cost by multiplying the estimated number of users by a per-user fee. Depending on the vendor, there may be additional costs assessed on a SKU, transaction, or active client basis.

Implementation cost

Software customization and implementation incurs costs related to modifying and customizing the design, front- and backend. Usually calculated as the cost of development services per period required to launch a project.

Maintenance cost

Maintenance costs relate to software updates, upgrades, customizations, infrastructure hosting, and support. This is usually excluded from the license fee.

TCO

The Total Cost of Ownership (TCO) includes the purchase price plus the costs of operation. Calculated as: license cost + implementation cost + maintenance cost.

GMV

Gross Merchandising Volume (GMV) is the total value of goods sold in a time period. It is calculated before deducting fees and expenses and excludes discounts or returns.

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Let's talk numbers!

Please enter some basic company data:

Your information is secure on this page, it will not be shared with the 3rd parties, neither will it be stored on our servers without your permission.

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ADDITIONAL CALCULATED DATA

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Follow these 7 steps to identify by how much your sales can grow

Step 1

Increase in # of new customers:

Depending on the industry and your digital strategy you can expect on average 5-45% increase in the amount of customers you acquire due to easier cross-border selling, 24/7 availability of your products for purchasing and versatile digital marketing tools available.

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Follow these 7 steps to identify by how much your sales can grow

Step 2

Increase in # of orders from existing customers:

Depending on the industry, your digital strategy and marketing activity you can expect on average 1-5% increase in the amount of orders due to the ease of new products introduction and promotion and the fact that customers can access product catalogues, find suitable products and order faster and easier.

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Follow these 7 steps to identify by how much your sales can grow

Step 3

AOV increase

Depending on the industry, your digital strategy and marketing activity you can expect on average 4-7% increase in the AOV due to increased cross-selling and up-selling opportunities.

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Follow these 7 steps to identify by how much your sales can grow

COST REDUCTION: PRINTING & MAILING COSTS

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Follow these 7 steps to identify by how much your sales can grow

COST REDUCTION: MANUAL ORDER ENTRY

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There've been studies showing that costs of one order handled manually can go as high as $70
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An average cost according to industry data.
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Follow these 7 steps to identify by how much your sales can grow

COST REDUCTION: CRM COSTS

OroCommerce Enterprise Customers get OroCRM free of charge, fully integrated with OroCommerce out-of-the-box.

Step 6
Are you currently using a CRM?
Would you consider switching to OroCRM?
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Results of data calculation

Projected benefits from eCommerce adoption

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Estimated investment into B2B eCommerce implementation:

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Do you want to use our cloud?

How is this section filled?

If you plan on utilizing OroCommerce for your digital business transformation, leave this section unchanged. We pre-populated it based on OroCommerce’s average rates and project development experience. This includes your annual license cost, implementation and maintenance costs along with the number of months usually required to get an OroCommerce store up and running. To calculate the costs of adopting a different eCommerce solution, simply replace it with your own data.

{name}, we have calculated the time to ROI based on {company} info you've provided:

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Time to ROI based on the data you entered makes over 20 years. Please consider trying again with different data
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ROI Calculator Results

Time to ROI and Break Even Point

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