eCommerce for B2B Electronics Distributors and Wholesalers
Build a future proof digital channel tailored to the industry's needs
Many within the B2B electronics distribution industry find it difficult to start a B2B eCommerce site for fear of upsetting existing distribution channels and processes. However, their competitors who moved online are seeing 5x more revenue growth than their peers. Distributors are moving away from traditional selling methods and strategies to embracing agile, growth- and customer-centric approaches. This means investing in the digitalization of supply chains and B2B eCommerce.

Key Benefits of a B2B Solution for B2B Wholesale Electronics
- EXPAND MARKET SHARE
- IMPROVE CUSTOMER EXPERIENCE
- AUTOMATE YOUR BUSINESS
- FUTURE-PROOF YOUR BUSINESS

Grow your market share and customer base
- Start selling with a B2B self-service portal that’s open 24/7 and tailored to customer needs – regardless of the size or complexity of their company, industry vertical, purchasing, or invoicing processes.
- Build search engine and mobile-friendly websites electronic B2B buyers will gravitate to. Give customers real-time inventory data, convenient payment options, and intuitive checkout experiences.
- Sell your products across multiple channels, including B2B2B, direct to consumer, or through an electronics B2B marketplace. All this becomes possible with a B2B eCommerce platform that supports multiple selling models.
- Manage a global B2B wholesale electronics business from one place. Create a web presence targeted to every geographic area through multiple eCommerce websites in multiple languages, currencies, and payment options.

Boost sales, AOV and repeat purchases
- Accommodate any business requirements. Offer your B2B electronics wholesale customers the right multi-level, permission-based access for product catalogs, quotes, price lists, and order approval processes.
- Make shopping easy with a powerful search engine that searches millions of SKUs via part numbers, descriptions, attributes, and more. The built-in autocomplete functionality ensures that no question is left unanswered.
- Create personalized experiences for every customer with personalized product catalogs, prices, quoting, ordering, and shipping options. Make it easy for other B2B electronics distributors and customers to come back and repurchase from you.
- Build personalized marketing campaigns via landing pages, discounts, and loyalty programs. The powerful reporting system allows marketers to quickly create promotions and campaigns according to customer segments.

Minimize costs and maximize productivity
- Streamline the storefront and back-end experiences with built-in pricing, negotiations, and promotions engine. With automated quoting and contract management, eCommerce reps can spend time on customers, not data entry.
- Market your electronic products towards multiple industries. Build separate B2B wholesale electronics websites under one roof, all with independent backend processes such as access hierarchies, quoting, contracts, and more.
- Get a full view of your customers with a CRM system fully integrated into your B2B eCommerce platform. Use the custom reporting engine and Google Analytics Enhanced Ecommerce to make better marketing decisions.
- Integrate your ERP, CRM, PIM, WHMS, and any other business system with your B2B eCommerce platform. Eliminate data silos and keep your eCommerce system as a single source of truth with powerful two-way, real-time sync.

Build an electronic business for the future
- Electronic distributors and suppliers need to build relationships with the end-customer, the retailer and create partnerships with vendors and suppliers. OroCommerce supports multiple selling models, including electronics B2B marketplace websites.
- The configurable API supports not only flexible integrations but the creation of PWA and headless commerce implementations. This gives B2B electronics distributors more freedom to accommodate the requirements of selling partners and retailers.
- Create online experiences B2B customers look for. OroCommerce helps you build in resilience and the ability to pivot, shortening time to market. Quickly act on new sales opportunities and expand to new markets without the need to replatform.
- Set up your B2B electronics wholesale business for growth. Be ready for the future and stay competitive in the electronic industry with cutting-edge features, a robust back-end, and a scalable platform designed specifically for B2B eCommerce selling.
OroCommerce B2B Electronics Distributor Success Story

Petra leads innovation in B2B wholesale electronics distribution with OroCommerce.

- MDS ERP Integration
- Elastic Search Enhanced Search Features
- Akeneo PIM Integration
We have worked closely with Oro to develop a platform that gives our customers a modern and efficient purchasing experience. Oro is a good foundation to build out whatever we need on our eCommerce site. PetraCentral™ has the convenience of consumer ecommerce sites but is specially designed to suit the unique needs of our customers’ businesses.
Why choose OroCommerce for Electronics Distribution?

Get product ideas to market faster
Experience the fastest time to market among all B2B eCommerce solutions out there, and start selling with a ready-made and fully functioning eCommerce portal that works on all desktop and mobile devices in under 6 months.

Be ready for growth opportunities
OroCommerce scales with your business no matter how large your catalogs, teams, or customer base gets. Keep improving the customer experience and grow loyalty while reducing costs.

Made for B2B needs
Regardless of the size of your business or the industry you’re in, OroCommerce accommodates any business, partner, vendor, or customer requirement. Easily add new digital sales channels as you go be it B2C, B2B2C, B2G, or a multi-vendor marketplace.

Backed by vibrant ecosystem
Open source is a more secure, stable, and flexible alternative to proprietary software. Businesses can utilize Oro’s ecosystem including a community of developers to build stronger relationships with customers and partners.

Native CRM integration
Get a full, 360-degree view of customers with a powerful CRM that can be seamlessly integrated into OroCommerce.

Round-the-clock support
OroCommerce Enterprise clients enjoy free 24/7 support, while other customers can utilize our extensive documentation and access the community on Stackoverflow to get their questions answered.
Why choose OroCommerce for Electronics Distribution?
Get product ideas to market faster

Get product ideas to market faster
Experience the fastest time to market among all B2B eCommerce solutions out there, and start selling with a ready-made and fully functioning eCommerce portal that works on all desktop and mobile devices in under 6 months.
Be ready for growth opportunities

Be ready for growth opportunities
OroCommerce scales with your business no matter how large your catalogs, teams, or customer base gets. Keep improving the customer experience and grow loyalty while reducing costs.
Made for B2B needs

Made for B2B needs
Regardless of the size of your business or the industry you’re in, OroCommerce accommodates any business, partner, vendor, or customer requirement. Easily add new digital sales channels as you go be it B2C, B2B2C, B2G, or a multi-vendor marketplace.
Backed by vibrant ecosystem

Backed by vibrant ecosystem
Open source is a more secure, stable, and flexible alternative to proprietary software. Businesses can utilize Oro’s ecosystem including a community of developers to build stronger relationships with customers and partners.
Native CRM integration

Native CRM integration
Get a full, 360-degree view of customers with a powerful CRM that can be seamlessly integrated into OroCommerce.
Round-the-clock support

Round-the-clock support
OroCommerce Enterprise clients enjoy free 24/7 support, while other customers can utilize our extensive documentation and access the community on Stackoverflow to get their questions answered.
Looking to streamline eCommerce for B2B electronic distributors? Explore these resources:
An ERP integration, when done successfully, unlocks tremendous productivity and sales improvements for businesses. We explore how an ERP works, its relationship with business processes, and how to ensure a successful integration.
Download the CopyDetermine the true ROI of your B2B eCommerce project and make the right decision with confidence. Simply supply your business information and sales data and we’ll give you a full breakdown of costs, the time to ROI and how your investment pays off.
Calculate Your ROIToday’s businesses operate across different models, relationships, and transaction types. Moving these functions online and getting customers to follow suit can be challenging. Find out how you can get offline customers to purchase online.
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