{"id":12113,"date":"2017-12-14T10:17:23","date_gmt":"2017-12-14T18:17:23","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/training-thursday-creating-related-and-upsell-products-in-orocommerce"},"modified":"2022-07-06T05:18:52","modified_gmt":"2022-07-06T12:18:52","slug":"training-thursday-creating-related-upsell-products-orocommerce","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/training-thursday-creating-related-upsell-products-orocommerce\/","title":{"rendered":"Training Thursday: Cross-Selling and Upselling Products with OroCommerce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The cross-sell and upselling tactics help businesses entice customers into purchasing more within a single transaction and boost sales margins. The retail giant Amazon claimed that cross-sells and upsells generated <\/span><a href=\"https:\/\/www.forbes.com\/sites\/chuckcohn\/2015\/05\/15\/a-beginners-guide-to-upselling-and-cross-selling\/#3e131f4e2912\"><span style=\"font-weight: 400;\">35%<\/span><\/a><span style=\"font-weight: 400;\"> of all revenue back in 2006. Try these time-proof techniques yourself and see how offering related products can benefit your own bottom line. In today&#8217;s Training Thursday installment, we first brush up on some cross-selling and upselling essentials best practices and close up with a hands-on training session with a step-by-step guide on related product creation in OroCommerce. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Cross-Sell and Upsell Products Are and Why Your Webstore Needs Them<\/span><\/h2>\n<p><b>Cross-selling<\/b><span style=\"font-weight: 400;\"> is suggesting goods that are often bought together with a product a customer intends to buy. Through related product recommendations, sellers can better showcase their product range and pull customer attention to previously undiscovered yet value-added goods. For example, a cross-sale could be offering memory cards and then charging cables and cases to go with a camera that a customer is viewing. One of the greatest things about cross-selling is that it enables vendors to demonstrate the extensivity of their catalogs without interrupting the buying cycle. This simple trick bumps up the average order value (AOV) and the number of items purchased. But it also serves branding purposes, as the buyer feels safer to go with a vendor that offers a whole variety of accessories for the product they are intending to buy. So besides just bumping up your AOV, cross-sale items, you increase the probability of you actually selling the core item a buyer was initially looking for. <\/span><b><i>\u00a0\u00a0<\/i><\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-7050 aligncenter\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/01\/related-products-cross-selling1.png\" alt=\"related-products-cross-selling1\" width=\"720\" height=\"300\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Image source: <\/span><\/i><a href=\"https:\/\/www.kissmetrics.com\"><i><span style=\"font-weight: 400;\">https:\/\/www.kissmetrics.com<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Similar to related products, <\/span><b>upsell items<\/b><span style=\"font-weight: 400;\"> are displayed on a product destination page (or at the checkout) to ensure they are easy to spot. Through upsales, vendors encourage customers to spend more by opting for a higher-end product variation than the one they are viewing. Although upsell items are typically more expensive, offering them on product pages enables businesses to grow the customer awareness of their product lines while providing buyers a more holistic product experience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The benefits merchants can realize when offering related products in their online shops are many. These include:<\/span><\/p>\n<ul>\n<li><b>Boosting revenue<\/b><span style=\"font-weight: 400;\">. While the initial sale brings only 5-30% of profit, related upsell and cross-sell products can bolster revenue up to <\/span><a href=\"https:\/\/glew.io\/best-tips-successful-cross-selling-product-bundling-related-product-suggestions\/\"><span style=\"font-weight: 400;\">300%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><b>Increasing conversions.<\/b><span style=\"font-weight: 400;\"> Personalized product recommendations can grow conversion rates by <\/span><a href=\"https:\/\/glew.io\/best-tips-successful-cross-selling-product-bundling-related-product-suggestions\/\"><span style=\"font-weight: 400;\">150%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><b>Increasing order totals<\/b> <b>and AOV per customer. <\/b><span style=\"font-weight: 400;\">Related products can boost AOV by nearly <\/span><a href=\"https:\/\/glew.io\/best-tips-successful-cross-selling-product-bundling-related-product-suggestions\/\"><span style=\"font-weight: 400;\">50%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><b>Improved customer loyalty and satisfaction, <span style=\"font-weight: 400;\">which results in higher customer retention rates.<\/span><\/b><\/li>\n<li><strong>Increased customer lifetime value<\/strong> (CLV), <span style=\"font-weight: 400;\">as a result of better customer retention<\/span>.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Using both product bundling tactics seems to be a low-hanging fruit. But the tricky part is to think through the logic of how to connect and relate your products to both add value to your buyers and add extra profit to your bottomline. Below are a few practical tips that will help you make your cross-sell and upsell efforts more efficient. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Making Cross-Sells and Upsells Work<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Consider the following steps to ensure your cross-sell and upsell pitch will bring value to both your customers and business. \u00a0<\/span><\/p>\n<ul>\n<li><b>Logic-driven product relations.<\/b><span style=\"font-weight: 400;\"> When building a selection of suggested products, make sure they logically or intuitively pair, or match certain criteria, as opposed to just being the next SKU in the database. For example, recommend a product of the same brand and within the same price range, or of competing brands within the same price range. Besides, consider mixing various related product rules, for example, make sure that for each product a few same-priced items are shown as related, but also weave in several higher-end, upsell products.<\/span><\/li>\n<li><b>Mind the price gap<\/b><span style=\"font-weight: 400;\">. Speaking of prices: Make sure there\u2019s no big price dispersion between the products and associated goods. Try and keep the percentage difference between the highest and lowest product price within <\/span><a href=\"https:\/\/www.cpsa.com\/resources\/articles\/10-tips-for-up--and-cross-selling\"><span style=\"font-weight: 400;\">25%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><b>Personalize product pitches.<\/b><span style=\"font-weight: 400;\"> Set up rules to define how products are displayed to different customer groups to offer them more personalized product recommendations. For example, make an <\/span><a href=\"https:\/\/www.orocrm.com\/blog\/product-features-and-tutorials\/rfm-analysis-ecommerce\"><span style=\"font-weight: 400;\">RFM analysis<\/span><\/a><span style=\"font-weight: 400;\"> of the client base to identify your most engaged buyers. Let them view a few upselling items more than the less active buyers do (say, 3-4 instead of 2). At the same time, entice your first-time buyers into purchasing cheaper goods that complement the main product and recommend them the frequently-bought-together product bundles.<\/span><\/li>\n<li><b>Offer a reasonable number of associated products. <span style=\"font-weight: 400;\">Although adding cross-sell and upsells to a product page may be good for SEO, don\u2019t overload customers with choices. From our experience, it makes sense to keep the number of related items under 6. This way customers will remain focused on the product of their primary interest and quickly figure out whether any of the recommended goods are worth ordering. If you still need to display more than 6 related items, arrange them into intuitive subcategories buyers can skim through. These can be something similar to \u2018You may also like\u2019 product for upselling, and \u2018Frequently bought together\u2019 to cross-sell accessories or standard complimentary items. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/b><b><\/b><b><\/b><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7049 size-medium\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/01\/adidas-related-products-example.png\" alt=\"adidas-related-products-example\" width=\"663\" height=\"460\" \/><\/p>\n<p style=\"text-align: center;\"><em><b><span style=\"font-weight: 400;\">Image source <a href=\"https:\/\/www.adidas.com\/us\/trefoil-tee\/AJ8828.html?pr=home_rr&amp;slot=3&amp;slot=3\">Adidas.com<\/a>.<\/span><\/b><\/em><\/p>\n<p><span style=\"font-weight: 400;\">With these tactics in mind, let\u2019s now see how OroCommerce supports setting up related and upsell products.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Creating Related and Upsell Products in OroCommerce<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">According to a <\/span><a href=\"https:\/\/www.forrester.com\/report\/Choose+B2B+eCommerce+Features+That+Matter\/-\/E-RES116061\"><span style=\"font-weight: 400;\">study<\/span><\/a><span style=\"font-weight: 400;\"> by Forrester, displaying related products on the product detail page is the top rated feature B2B eCommerce companies will be investing in. In our <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/\"><span style=\"font-weight: 400;\">B2B eCommerce platform<\/span><\/a><span style=\"font-weight: 400;\">, we\u2019ve implemented this functionality just out of the box. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In OroCommerce, it\u2019s possible to configure related and upsell products globally for all organizations, individually for each organization or per website. Related and upsell products are enabled by default. Both can be easily configured in the backend:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7052 size-medium\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/01\/related-upsell-products-orocommerce.jpg\" alt=\"related-upsell-products-orocommerce\" width=\"710\" height=\"460\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here sellers can fine-tune the settings for related and upsell products as needed. Specifically, they can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Set either one-way or bi-directional relationship <\/b><span style=\"font-weight: 400;\">between the original item and related products. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Specify the number of related and upsell products <\/b><span style=\"font-weight: 400;\">to be added to a product. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Define the number of related and upsell items displayed <\/b><span style=\"font-weight: 400;\">to customers on the product details page. If the actual number of products will happen to be less than the specified number, the related and\/or upsell items for the main product will be hidden in the storefront. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Let buyers instantly add related and upsell products to their shopping lists<\/b><span style=\"font-weight: 400;\"> straight from the main item\u2019s product page.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7051 size-medium\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/01\/related-upsell-products-front-orocommerce.png\" alt=\"related-upsell-products-front-orocommerce\" width=\"477\" height=\"460\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Related products available in the OroCommerce storefront<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">In OroCommerce, it\u2019s possible to quickly add cross-sells and upsells when creating new products or updating the existing ones.<\/span><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-7053 aligncenter\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/01\/upsell-products-orocommerce-backend.png\" alt=\"upsell-products-orocommerce-backend\" width=\"720\" height=\"451\" \/><\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">A<\/span><\/i><i>dding upsell items to the existing product in the OroCommerce backend<\/i><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019d like to try setting cross-sells and upsells in your OroCommerce instance but need more guidance? Check out the <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/media-library\/create-related-and-upsell-product\/\"><b>How to Create Related and Upsell Products<\/b><\/a><span style=\"font-weight: 400;\"> video tutorial that will instruct you step by step on how to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Configure related and upsell items in the application.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Display and add related and upsell items to a specific product from its product details page.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Make sure to refer to our online Documentation in case you further clarifications on managing <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/documentation\/current\/user-guide\/products\/products\/actions-details\/related-products\/#products-related-products\"><span style=\"font-weight: 400;\">related products<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/documentation\/current\/user-guide\/products\/products\/actions-details\/upsell-items\/#products-upsell-items\"><span style=\"font-weight: 400;\">upsell products<\/span><\/a><span style=\"font-weight: 400;\"> in OroCommerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stay tuned for the next Training Thursday as we\u2019ve got plenty of other useful stuff to share!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The cross-sell and upselling tactics help businesses entice customers into purchasing more within a single transaction and boost sales margins. The retail giant Amazon claimed that cross-sells and upsells generated 35% of all revenue back in 2006. Try these time-proof techniques yourself and see how offering related products can benefit your own bottom line. In [&hellip;]<\/p>\n","protected":false},"author":23961,"featured_media":12119,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[6],"tags":[103],"class_list":{"0":"post-12113","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-product-news-updates","8":"tag-orocommerce"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Training Thursday: Cross-Selling and Upselling Products with OroCommerce<\/title>\n<meta name=\"description\" content=\"The cross-sell and upselling tactics help businesses entice customers into purchasing more within a single transaction and boost sales margins.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/training-thursday-creating-related-upsell-products-orocommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Training Thursday: Cross-Selling and Upselling Products with OroCommerce\" \/>\n<meta property=\"og:description\" content=\"The cross-sell and upselling tactics help businesses entice customers into purchasing more within a single transaction and boost sales margins.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/training-thursday-creating-related-upsell-products-orocommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"OroCommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OroCommerce-333319140210515\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-14T18:17:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-06T12:18:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/01\/related-products-760x440.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anna Korolekh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@orocommerce\" \/>\n<meta name=\"twitter:site\" content=\"@orocommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Korolekh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/training-thursday-creating-related-upsell-products-orocommerce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/training-thursday-creating-related-upsell-products-orocommerce\/\"},\"author\":{\"name\":\"Anna Korolekh\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/6e951d88bc4f54fe8fe24c751e6ac926\"},\"headline\":\"Training Thursday: Cross-Selling and Upselling Products with OroCommerce\",\"datePublished\":\"2017-12-14T18:17:23+00:00\",\"dateModified\":\"2022-07-06T12:18:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/training-thursday-creating-related-upsell-products-orocommerce\/\"},\"wordCount\":1197,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#organization\"},\"image\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/training-thursday-creating-related-upsell-products-orocommerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/01\/related-products.png\",\"keywords\":[\"OroCommerce\"],\"articleSection\":[\"Product News &amp; 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